@glarrisharris.bsky.social
The proof is finally catching up to the intuition. IPA’s analysis shows a strong correlation between campaigns that build trust and those that deliver real business impact.
Campaigns that drive trust also more likely to deliver business impact, research finds
Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness Databank.
www.marketingweek.com
February 5, 2026 at 1:55 PM
The proof is finally catching up to the intuition. IPA’s analysis shows a strong correlation between campaigns that build trust and those that deliver real business impact.
The industry keeps framing commerce media as an extension of retail media. That undersells what’s actually happening.
Evolution of commerce media networks in advertising | McKinsey
Discover how commerce media networks are revolutionizing digital advertising with first-party data, innovative ad products, and data-driven strategy.
www.mckinsey.com
February 4, 2026 at 1:55 PM
The industry keeps framing commerce media as an extension of retail media. That undersells what’s actually happening.
Everyone says addressable advertising is getting harder because of privacy and AI. I think the opposite is true. It’s getting more honest.
Addressable advertising in the age of AI | Experian Marketing
Discover how addressable advertising uses AI and trusted data to deliver clear messages to real audiences. Learn why it’s important for digital and TV in 2026.
www.experian.com
February 4, 2026 at 1:55 PM
Everyone says addressable advertising is getting harder because of privacy and AI. I think the opposite is true. It’s getting more honest.
Reposted
Reposted
Hollywood Africans, 1983
https://botfrens.com/collections/27/contents/5207
https://botfrens.com/collections/27/contents/5207
January 19, 2026 at 9:59 AM
Hollywood Africans, 1983
https://botfrens.com/collections/27/contents/5207
https://botfrens.com/collections/27/contents/5207
Show-level transparency in streaming TV is a long-overdue correction and changes the power dynamic.
Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
ppc.land
January 28, 2026 at 1:57 PM
Show-level transparency in streaming TV is a long-overdue correction and changes the power dynamic.
The tension here feels cultural. Decision-makers are chasing efficiency and shareholder value. Makers are being asked to do more, faster, with fewer protections, often while watching their own craft get commoditized.
9 marketing predictions for 2026 as AI fuels polarity
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
www.marketingdive.com
January 27, 2026 at 1:55 PM
The tension here feels cultural. Decision-makers are chasing efficiency and shareholder value. Makers are being asked to do more, faster, with fewer protections, often while watching their own craft get commoditized.
Advertising inside AI chatbots is inevitable. Trust eroding because of it is not.
Analysis | Here comes the advertising in AI chatbots
Can you trust AI advice if comes with a promotional pitch for soda?
www.washingtonpost.com
January 26, 2026 at 1:57 PM
Advertising inside AI chatbots is inevitable. Trust eroding because of it is not.
Reposted
Believe Haliburton is the first NBA player to speak out since the start of the federal occupation of Minneapolis.
For the most part, American athletes in all major sports have been shockingly silent.
For the most part, American athletes in all major sports have been shockingly silent.
January 25, 2026 at 1:48 AM
Believe Haliburton is the first NBA player to speak out since the start of the federal occupation of Minneapolis.
For the most part, American athletes in all major sports have been shockingly silent.
For the most part, American athletes in all major sports have been shockingly silent.
Zero-click search, short-form video, CTV, and commerce media are building influence without tidy attribution trails. The industry is being forced to admit something it long avoided. Not everything valuable ends in a click.
7 Programmatic Advertising Trends Shaping 2026 | Basis
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
basis.com
January 21, 2026 at 1:58 PM
Zero-click search, short-form video, CTV, and commerce media are building influence without tidy attribution trails. The industry is being forced to admit something it long avoided. Not everything valuable ends in a click.
Index Exchange rolling out Gracenote-powered, program-level reporting for streaming TV ads is one of those changes that sounds incremental, until you sit with what it actually fixes.
Show-level transparency comes to streaming TV ads through Index Exchange
Index Exchange launches Gracenote-powered reporting for streaming ads, giving advertisers program-level data and brands proof of purchase on Spectrum Reach inventory.
ppc.land
January 20, 2026 at 1:56 PM
Index Exchange rolling out Gracenote-powered, program-level reporting for streaming TV ads is one of those changes that sounds incremental, until you sit with what it actually fixes.
The uncomfortable truth is that clean rooms don’t magically fix bad data or weak strategy. They expose it. When brands and retailers collaborate in privacy-safe environments, there’s nowhere to hide inflated metrics, fuzzy attribution, or mismatched definitions of success.
FAQ on data clean rooms: How retail media is driving adoption as marketers demand proof
This FAQ explains how data clean rooms have become essential infrastructure for retail media, enabling privacy-safe data collaboration, closed-loop measurement, and proof of performance as ad spend grows and marketers demand greater accountability.
www.emarketer.com
January 19, 2026 at 1:58 PM
The uncomfortable truth is that clean rooms don’t magically fix bad data or weak strategy. They expose it. When brands and retailers collaborate in privacy-safe environments, there’s nowhere to hide inflated metrics, fuzzy attribution, or mismatched definitions of success.
OpenAI flirting with ads without defining the model signals how early we still are, and Google’s remedies phase reminds everyone how fragile the open web has become when too much value concentrates in too few places.
The definitive Digiday guide to what’s in and out for advertising in 2026
Here's the definitive guide to what's in and out in 2026.
digiday.com
January 17, 2026 at 1:55 PM
OpenAI flirting with ads without defining the model signals how early we still are, and Google’s remedies phase reminds everyone how fragile the open web has become when too much value concentrates in too few places.
Faster production doesn’t automatically translate into better strategy, stronger differentiation, or sustained growth. In fact, the roles reportedly on the chopping block, copywriters, video producers, and email marketers, are the very functions that turn tools into outcomes.
Exclusive | Layoffs Expected as Marketers Face Pressure Over AI Savings, Survey Finds
At the largest companies, 47% of marketing executives expect to be handing out pink slips, and some have already started.
www.wsj.com
January 8, 2026 at 1:57 PM
Faster production doesn’t automatically translate into better strategy, stronger differentiation, or sustained growth. In fact, the roles reportedly on the chopping block, copywriters, video producers, and email marketers, are the very functions that turn tools into outcomes.
OpenAI’s move toward advertising should make everyone pause. If ChatGPT becomes both an information gateway and an ad surface, we’re watching the birth of a new demand layer, one that doesn’t rely on traditional search intent or feeds like Discover at all.
Google December update wrecks traffic as ChatGPT explores ads
Google's third core update of 2025 devastated Discover traffic for news publishers during peak holiday season, while OpenAI signals advertising ambitions and major ad tech consolidation reshapes the competitive landscape.
ppc.land
January 7, 2026 at 1:58 PM
OpenAI’s move toward advertising should make everyone pause. If ChatGPT becomes both an information gateway and an ad surface, we’re watching the birth of a new demand layer, one that doesn’t rely on traditional search intent or feeds like Discover at all.
For years, the industry has talked about “right message, right moment.” What NBCU is showing is an attempt to operationalize that idea inside live content, where attention is highest and relevance is fleeting.
NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES
NBCU debuts new ad tools, including enhanced contextual targeting.
www.adweek.com
January 7, 2026 at 1:55 PM
For years, the industry has talked about “right message, right moment.” What NBCU is showing is an attempt to operationalize that idea inside live content, where attention is highest and relevance is fleeting.
AI didn’t magically create an advantage. It exposed it. Where data was fragmented, outcomes suffered. Where identity was clear, intent could finally be activated with precision.
The trends that defined 2025: A year in marketing data, identity, and AI
2025 was the year marketers stopped reacting and started engineering advantage. From identity resolution to AI innovation, discover the top strategies that defined the year—and what sets the stage for 2026.
www.data-axle.com
December 29, 2025 at 1:55 PM
AI didn’t magically create an advantage. It exposed it. Where data was fragmented, outcomes suffered. Where identity was clear, intent could finally be activated with precision.
CTV is being reshaped by who controls decision-making and how fast those decisions happen. That requires tighter alignment between media, creative, analytics, and finance than most organizations are used to.
How AI and programmatic innovations are transforming CTV campaigns
www.emarketer.com
December 25, 2025 at 1:57 PM
CTV is being reshaped by who controls decision-making and how fast those decisions happen. That requires tighter alignment between media, creative, analytics, and finance than most organizations are used to.
Advertising is quietly shifting from placement to participation. Programmatic ads entering AI chatbots are familiar. What’s different is the environment. For the first time at scale, ads can respond to explicit, in-the-moment intent, expressed in a live conversation.
Programmatic Ads Are Coming To AI Chatbots | AdExchanger
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize.
www.adexchanger.com
December 24, 2025 at 1:58 PM
Advertising is quietly shifting from placement to participation. Programmatic ads entering AI chatbots are familiar. What’s different is the environment. For the first time at scale, ads can respond to explicit, in-the-moment intent, expressed in a live conversation.
Grateful for the partners, clients, & teams who made 2025 a year of momentum & learning.
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
December 23, 2025 at 3:35 PM
Grateful for the partners, clients, & teams who made 2025 a year of momentum & learning.
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
AI got faster. Media got more complex. But one thing stayed true: real people and real data still drive real results!
Wishing you all a great holiday season and a strong start to the new year!!
By pairing its enormous volume of “terrestrial data”, where people go, what they eat, and how they move, with LiveRamp’s clean-room infrastructure, Uber is stepping squarely into the territory that retail media networks opened. Privacy-safe, outcome-driven, first-party insight ecosystems.
Uber is turning trip and takeout data into insights for marketers
Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.
www.businessinsider.com
December 17, 2025 at 1:56 PM
By pairing its enormous volume of “terrestrial data”, where people go, what they eat, and how they move, with LiveRamp’s clean-room infrastructure, Uber is stepping squarely into the territory that retail media networks opened. Privacy-safe, outcome-driven, first-party insight ecosystems.
Standardizing SSP–DSP deal synchronization is a transparency win. For the first time, the ecosystem gets clarity into who is packaging a deal, why, and how. That matters for both trust and performance.
IAB Tech Lab Releases Deals API
The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026
www.tvtechnology.com
December 16, 2025 at 1:55 PM
Standardizing SSP–DSP deal synchronization is a transparency win. For the first time, the ecosystem gets clarity into who is packaging a deal, why, and how. That matters for both trust and performance.
AI-driven optimization is finally delivering what brands need. Real audience intelligence, real measurement, and real-time adaptability. CTV is the future of performance.
How AI and programmatic innovations are transforming CTV campaigns
www.emarketer.com
December 15, 2025 at 1:58 PM
AI-driven optimization is finally delivering what brands need. Real audience intelligence, real measurement, and real-time adaptability. CTV is the future of performance.
AI can only be as good as the data you feed it.
December 12, 2025 at 1:55 PM
AI can only be as good as the data you feed it.
Programmatic was meant to simplify media, yet layers of tech created more friction, siloed data, unclear inventory, and endless one-to-one deals. Curation only works when it reduces complexity, not adds to it.
How curation can help fulfill the original promise of programmatic buying
New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.
www.campaignlive.com
December 11, 2025 at 1:58 PM
Programmatic was meant to simplify media, yet layers of tech created more friction, siloed data, unclear inventory, and endless one-to-one deals. Curation only works when it reduces complexity, not adds to it.