I turned this into a short survey + insight pack:

– ideas for your automations: what other SMBs automate first
– personas: who orders it
– where lightweight tools actually win

If you want it → DM me “automation”
Happy to share.

Hard truth from experienced buyers:
Some “popular” automations are not taken seriously
(lead scraping, WhatsApp chatbots, AI content slops)

Commercial outcome matters more than the tools.
Many questions are without answers: resilience, error handling, cost of credits

AI voice is rising fast,
Not hype, probably it’s a trust to voice models and ability to get rid of call-centers
Voice agents are used for inbound, follow-ups in mixed workflows, and even for outreach

Third:
Clients expect multi-purpose automations.

One workflow that:
– answers questions
– books meetings
– updates CRM
– sends reminders and invoices
– Gives reports;

Second:
Marketing is shifting from services to automated AI-driven systems
Small teams want workflows that run quietly in the background.
Expectations are very high - not only the systems should work stable, they should provide observability and control.

Cheap magic is what micro-firms look for

First surprise:
Productivity confidently beats content:
Calendars, scheduling, CRM integrations, internal ops
“AI posts / videos / blogs” = low priority.