Gaëlle
gsiourakan.bsky.social
Gaëlle
@gsiourakan.bsky.social
Bridging the gap between consumer culture and music culture at Universal Music for brand partnerships | Posts are a mashup of Latin music, sports and culture | French 🇫🇷 | #CowboysNation
Really like Keith Urban’s view of country music being an entity that expands and contracts.

I think it highlights the role of innovation as a key growth driver.

Preserving heritage is important, but there should be space for new ideas, behaviours and interpretations.
June 2, 2025 at 9:17 PM
Billboard’s One to Watch. Spotify’s US Radar artist. Vevo’s DSCVR Artists to Watch.

You don’t want to miss it
April 22, 2025 at 11:41 PM
AEG shaking up the music festival landscape.

The intersection of music and sports isn’t new and we’ve heard a lot about the festivalisation of sports events.

Could this be a glimpse into the future of music festivals?
🎯 American Express presents BST Hyde Park is delighted to announce a PDC darts Pro-Am tournament featuring top players Luke Littler, Luke Humphries, Fallon Sherrock and Michael van Gerwen in front of thousands of fans.

⏰ Tickets on sale Friday 2nd May at 10am
🎟️ w.axs.com/WgRQ50VCml2
April 22, 2025 at 10:31 PM
Remembering Bad Bunny did a whole concert on top of a truck riding through NYC 4 years ago.

Fans couldn’t go to him, so he went to them.
December 1, 2024 at 11:42 PM
We need more CFOs

(Chief Fangirl Officers)
December 1, 2024 at 7:27 PM
Found the best ice cream flavours
November 29, 2024 at 10:46 PM
Bracing myself for the imminent Spotify Wrapped fomo as an Apple Music and YouTube Music user
November 27, 2024 at 1:24 PM
Keep your friends close, but your enemies closer
November 26, 2024 at 10:44 PM
Obsessed with the Karol G x Bratz collab.

Bratz gets to bring to life what they’re about as a brand while tapping into a culturally relevant artist’s hyper engaged fandom.

Karol G gets to expand her worldbuilding while benefitting from a global brand’s marketing ecosystem.
November 25, 2024 at 10:43 PM
Lions defensive coordinator right now

#DETvsIND
November 24, 2024 at 8:56 PM
Innocent Drinks were really ahead of their time when they hosted the Unplugged music festival in 2015 and 2016.

Almost 10 years later and “offline living” has basically become the new aspiration.
November 24, 2024 at 7:00 PM
2025 is really going to be the year of stadium tours
November 22, 2024 at 8:05 PM
Obsessed with Sarah Emily Porter’s work 😍
November 16, 2024 at 9:35 PM