The maturation curve is creator gold: Early explosive growth (2020-2021) rewarded first-movers. Now steady growth (2024+) rewards consistency and niche expertise. If you're just starting your podcast, you're entering a $2.4B+ market that's still expanding. Perfect timing! #PodcastGrowth

$2.43B in 2024 podcast ads means there's roughly $200M+ flowing monthly to creators and networks. Even at "slower" 26% growth, that's an extra $40M+ in new creator opportunities each month. The rising tide lifts all boats! #CreatorOpportunity. And this is just the US markets

Here's the creator opportunity: As growth rates mature from explosive (72%) to steady (26%), the market is shifting from "spray and pray" to strategic partnerships. Brands want proven audiences, not just big numbers. Quality content > vanity metrics. #PodcastStrategy

In hindsight, the 2023 slowdown (5% growth) now seems like a market correction, not a collapse. With 2024 bouncing back to 26% growth, smart creators who stayed consistent during the "slow" year are now positioned to capture more of that $2.43B pie. Persistence i guess pays! #CreatorEconomy

Podcast ad spending nearly TRIPLED from $0.84B in 2020 to $2.43B in 2024. While growth rates are normalizing after the 72% pandemic boom, the 26% rebound in 2024 shows the market is far from saturated. Creators: the money is still flowing in! #PodcastEconomy

While this shows the change in growth rate YoY in podcast advertising .The pandemic boom, the subsequent settle down or "crash" and then the readjustment. (US Markets)

In a way, William’s philosophy was timeless. Strip away the jargon, the ego, and the fluff, and you’re left with something universal: the search for clarity. A lesson as relevant now as it was 700 years ago.

And yet, simplicity isn’t the same as certainty. It’s a starting point, a guide to cut through noise. William knew this—it’s why his principle continues to resonate in a world overflowing with complexity.

Fast-forward a few centuries, and this principle started shaping science. Galileo, Newton, and others found that simplicity wasn’t just logical—it was predictive. The simplest explanation often worked best.

His approach wasn’t just philosophical—it had a theological edge. William used simplicity to question bloated doctrines, making enemies in the Church but leaving behind a legacy of clarity.

Interestingly, the “razor” metaphor came much later. William himself never called it that. Think of it as a retroactive branding exercise: a principle so sharp, it deserved a cutting name.

It wasn’t about laziness— William argued that unnecessary assumptions only muddied the waters. Cut away the excess, and you get closer to the truth.

William didn’t invent the idea of simplicity—Aristotle had touched on it centuries before—but he gave it teeth. His famous principle? "Entities should not be multiplied unnecessarily."