3. Combine visuals + audio: Eye‑catching clips with click‑to‑play audio convert best.

4. Refine continuously: Treat paid growth as an experiment, not a one‑time push.

1. Start small: Run short test campaigns before scaling.

2. Put your content where listeners already are: Inside the podcast ecosystem (apps, networks) for conversions; outside (web, social) for new audience reach.

Let your goal determine how you spend:

Click‑to‑play vs. auto‑play → Do you want listens or short-term boosts?
Match your goal to your channel → Track & monitor performance and see what's really working.
Test and iterate → Small tweaks can dramatically improve performance.

However, that audience is finite & not always available. If you're looking to connect with a larger potential audience, consider "outside" tools:

Web Display Ads → Click‑to‑play audio (Headliner’s Podcast Promo) for sampling and engagement.
Social Ads → Reach interest‑based audiences on social.

"Inside" podcasting reaches people listening to podcasts:

Host‑Read Ads → Sounds like what it is.
Episode Drops/Feed Swaps → Let listeners sample your content from another show's RSS feed.
Paid App Placement → Feature on podcast listening apps.
Programmatic Audio → Automated ad placement in shows

In the blog, we talk about two paths to paid growth:

Inside the podcast ecosystem – Reach listeners in podcast apps.
Outside the ecosystem – Reach new, different audiences anywhere, not in a podcast app.

Video clipped, captioned, edited, & titled with Headliner. Visit make.headliner.app to get started

OH, and before we forget, create up to 5 optimized, testable titles with Eddy by Headliner. Create your project at eddy.headliner.app

Video clipped, captioned, edited, & titled with Headliner. Visit make.headliner.app to get started

Ready Eddy? (See what we did there...) Get started with your automated workflow today at make.headliner.app

💬 Generate Social Post Captions Automatically: Share clips and full-length projects directly from Headliner, and we'll do all the heavy lifting. Just click your desired platform, and Headliner will fill in the blanks, writing social captions you WANT to use, and then post them for you.

🗂️ Podcast Promo Pack: Automatically create social posts, newsletters, blogs, and more with Eddy's Podcast Promo Pack. Click the pink 'transcribe' button to get started.

🤳 Automatic Audiograms: Generate up to 10 captioned clips or full-episode audiograms for your ENTIRE back catalog. You can even have Headliner automatically post one project per platform per day! (That's up to 13 audiograms (aka social posts) PER DAY!)

📝 Automatic Transcription - The pink 'transcribe' button in your account. Automatically generate accurate transcripts for your entire back catalog or for your most recent episode, & keep it going forever!

Pro Tip: Use Automatic Transcription to optimize existing uploads (in your host & YouTube!).