Marketing digest t 🔍 How do TikTok videos, reviews and posts shape what we buy?

💬 Prof. Melanie Clegg explores the real influence of user-generated content and what it means for brands in the era of AI and the creator economy.

📖 Read the full story on hecoutreach.ch: https://f.mtr.cool/fzupoxbkcv

Can insurance help fight poverty? 🌍

Prof. Séverine Arnold shows how inclusive insurance can protect vulnerable households and support the UN Sustainable Development Goals.

👉 Read the full article: https://f.mtr.cool/mxjdicdszj

#heclausanne #unil #research #actuarialscience

🔍 How can actuarial science shape the future of care?

In the first article of our Actuarial Science Series, Prof. Joël Wagner explores how actuarial research can guide governments, insurers, and households in making smarter decisions. 

Learn more:  https://f.mtr.cool/bdntvqdkji

📚 Back to school season is here! We’re thrilled to see our community back on campus, ready to take on new challenges and opportunities. Let’s make this year a great one! 💪

#welcomeback #backtoschool #unil #heclausanne

Key Research Moments: How can leaders stop fake news before it spreads?

In his latest @hbr.org article, Prof. Patrick Haack and his co-authors show that fact-checking alone is not enough.

👉 Learn more and listen to the article here: hbr.org/2025/09/how-to-counter-fake-news

Le monde du travail fait sa révolution: quels enjeux pour demain? Rendez-vous à l'apéro-sciences en collaboration avec L'éprouvette et le festival BDFIL pour des échanges passionnants sur l'évolution du monde du travail: bit.ly/44IoOED

📅 13.05.2025
⏰ 18h-20h
📍La Rasude
🎫 Gratuit, sur inscription

How can cloud and open source help your organisation stay ahead in the digital race? 🌐

👉 Prof. Ari-Pekka Hameri explains how combining these tools creates shared data ecosystems that drive innovation in our latest article: https://bit.ly/4hQ2rjA

#opensource #cloud #business #HECLausanne

🔬 HEC Lausanne secures nearly CHF 9 million for research in 2024, reinforcing its commitment to innovation and impactful research!

🔗 Learn more about the exciting projects: https://www.unil.ch/news/1741795412048

#HECLausanne #Research #Innovation  #GlobalCollaboration #FundingSuccess

🌍 Comment former nos étudiant·e·s à l’entrepreneuriat avec un impact positif? 

Un nouveau cours a été lancé en 2024 pour permettre aux étudiant·e·s de Bachelor de développer des compétences entrepreneuriales en collaborant avec des ONG. 4 projets inspirants ont été déployés: https://bit.ly/3FleAiY

What Do You Do With the Time Saved By Generative AI Tools?🤖⏳ A new study by Isabelle Engeler (HEC Lausanne), featured in Harvard Business Review, explores the impact of AI-driven efficiency on workplace dynamics and productivity.

Full article👉 https://bit.ly/43qfkNU

#AI #FutureOfWork #Productivity

🏡 Sustainability challenges facing real estate investment Vehicles in Switzerland (REIVs)

A white paper by CRML and E4S shows regional disparities and proposes targeted investment strategies, with a tool measuring the environmental and social impact of properties.

👉 https://bit.ly/4iqoyxH

HEC Lausanne has got talent 🌟

In this edition, we celebrate the 3rd place of the HEC Lausanne student team in the CFA Institute Research Challenge, as well as a prize awarded to Isabelle Engeler and her co-authors for their #research.

👉 Learn more: https://bit.ly/4bpcYkm

#CFAchallenge #unil

📊Reimagining Data: Unleashing the power of #organizational #data

In this 1️⃣st edition, Prof. Legner explores how rethinking data governance, breaking down silos, and treating data as a strategic asset can drive innovation and competitiveness.

🔍 Read the full article on https://hecoutreach.ch