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hercomms.bsky.social
HerComms
@hercomms.bsky.social
📝 Her Communications Agency is a brand communications and advocacy firm that partners with businesses, organizations and individuals to enhance and advance their brands by writing on-brand, conversion driven copy.
No great art was ever created without great heart.
May 1, 2025 at 1:01 PM
Story always trumps structure.
May 1, 2025 at 12:53 PM
Pay more attention to details.
May 1, 2025 at 12:53 PM
Pay communications professional!
January 22, 2025 at 11:07 PM
May the World Press Freedom Day be a reminder of the free press's essential role in safeguarding democracy and promoting accountability.

Let's stand together in defending the rights of journalists and the freedom of information.
May 3, 2024 at 2:43 AM
This #WorldPressFreedomDay, we are grateful for women in journalism who are dedicated and fearless, especially those who:

📢 Expose untold narratives
☁️ Support women climate defenders
🤍 Challenge gender stereotypes

They are needed. More than ever.
May 3, 2024 at 2:43 AM
The more you root for your customers, the more they will root for you.

No one advocates for a brand they don’t think cares about them.
April 19, 2024 at 2:07 AM
Did you know April 23 is Email Day?

✨ April 23 is the birthday of Ray Tomlinson, a computer programmer who created email in 1971.

If you work with any clients doing email marketing, it's a great excuse to run a promo. Even better if you have SaaS clients. 🌐
April 17, 2024 at 3:07 PM
Success isn’t just about money.
It’s not just about notoriety, or having a lot of followers.

For so many of us, success is about feelings: control, calm, peace. Aiming towards that is most often a recipe for actual satisfaction.
March 19, 2024 at 12:10 PM
Google Ads is not your only avenue for PPC advertising. You can also purchase PPC ads via the Microsoft Search Network on Bing and partner sites as well as on top social channels, including YouTube, Facebook, Instagram, Snapchat, LinkedIn, Amazon and TikTok.
February 4, 2024 at 12:51 PM
For every 3-4 short sentences, have one that's a bit longer. Otherwise, the copy will sound too mechanic.
February 2, 2024 at 5:51 PM
Read your copy out loud. This helps to detect clunky flow, fancy words, and weird transitions.
February 2, 2024 at 5:51 PM
Every sentence counts.
February 2, 2024 at 5:32 PM
The best brands know that consumers respond based on an emotional reaction and strong companies are built on trust. Being relatable and human-centered creates the strongest bonds.
November 20, 2023 at 2:06 PM
When companies get started, they often start out being personable, which attracts customers.

But as the company grows, the brand can sometimes turn more formal, losing the personal aspects they once offered.

In order to stand out, get personal.
November 17, 2023 at 2:14 PM
No matter how small your business is brand communication is a vital component of overall brand strategy.

It influences how a brand is perceived, establishes a connection with the target audience, and contributes to the long-term success and sustainability of the brand in the market.
November 14, 2023 at 3:48 PM
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
October 23, 2023 at 12:41 AM
Copywriting isn't about convincing people.

It's about connecting to people.

Think of it as putting a megaphone to your customer's voice and amplifying what they already want.
October 13, 2023 at 5:14 PM
We know our audience consumes content in different ways and in different places. We do our best to them where they are by getting creative with which platforms we use and the types of content we share.
October 10, 2023 at 6:47 PM
Copywriting isn't about convincing people.

It's about connecting to people.

Think of it as putting a megaphone to your customer's voice and amplifying what they already want.

Once they see it in your copy...
They know it's for them.

Who's using the megaphone?
You or them?
October 6, 2023 at 4:00 PM
"Understand the difference between being a product-centered company and a customer-centered company... and always choose the latter."

— Joseph Sugarman
October 5, 2023 at 10:56 PM
Empathy is a powerful tool for connection.

Put yourself in others' shoes.

Listen, show compassion, be kind.

Empathy bridges gaps and strengthens relationships.
October 5, 2023 at 10:53 PM
Cultivate empathy by sharing stories that put yourself in someone else's shoes.

Encourage your audience to actively listen, understand, and support others, fostering a more compassionate and inclusive community.
October 5, 2023 at 10:50 PM
Nikki Giovanni said, “Writers don’t write from experience, though many are hesitant to admit that they don’t. I want to be very clear about this. If you wrote from experience, you’d get maybe one book, maybe three poems. Writers write from empathy.”
October 5, 2023 at 4:36 AM
Focus on what you do best and let us handle your PR by studying your industry, developing a PR plan, writing press releases for you, and sending them on a monthly basis! 📝
September 28, 2023 at 1:31 PM