3. For people who have chosen to make a single gift, add a pop-up box to the thank-you/confirmation page, asking them to consider changing to a monthly gift.

You don’t have to permanently feature a monthly ask on your home page. But presenting it occasionally is certainly worth a test."

1. Make your monthly option more prominent on your donation page or pop-up. Explain why it’s extremely helpful to your work.

2. Test the monthly ask as your default ask. This means visitors will need to change the highlighted box to make a single gift.

Is it easy to find information? Is making a gift effortless? Is it optimized for mobile, as many if not most visitors will use their phones? Do you even promote monthly giving?

Here are three quick tips on how to maximize monthly conversions on your website:

#fundraising

#nonprofits

"A good web donation page is key to acquiring new monthlies. You need a site that’s easy to navigate and gives monthly giving prominence. And, of course, a compelling reason to
join is key.

The pertinent question for you to think about is: What happens when someone visits your website?

Inside you will find:
• A legacy campaign bringing 359 leads in one month
• A digital advocacy campaign that helped shape a national conversation
• Five nonprofit marketing trends to watch in 2026

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