Hobie Stocking
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hobiestocking.bsky.social
Hobie Stocking
@hobiestocking.bsky.social
Author, and climate communicator. Scientist by training, marketer by vocation, and passionate about helping others tell better climate stories.
Yes. It's OK to let the anger out. There will be those that say there are bigger strategies at play. But here's how we can channel the anger and improve the messaging. Thanks for what you do! See you in the streets.
- Hobie
Equivocation. Caving on Healthcare.
What causes some of us liberals to believe we can reason or compromise our way into what we want?
skywaterearthhobie1.substack.com
November 11, 2025 at 6:05 PM
Don't let them erase our history. Tell your stories. Thanks for all you do. - Hobie
Let America Be America Again
The country we aspire to be but never were.
skywaterearthhobie1.substack.com
September 28, 2025 at 8:06 PM
There is beauty and awe in the world if we allow ourselves to see it. Thanks for all you do to preserve the earth of which we are all a part. - Hobie
Oceans - A Good Day
(I’m republishing this piece since I am on a sabbatical trying to complete a book on climate communications.
skywaterearthhobie1.substack.com
September 22, 2025 at 9:37 PM
"China data shows an end all imports of oil and gas from America. In June 2024, its U.S. purchases were nearly $800 million. But no more-China is currently installing 100 solar panels a second, half the cars it sells are EVs. They’re figuring out how to say buzz off to Big Oil." -McKibben
July 25, 2025 at 4:09 PM
I couldn't make it to the Good Trouble day event. But there are lots of ways to stand up. Here's what I did instead. I'll see you on the streets. Thanks for all you do!
- Hobie
How I Got 50,000 People To Look At My Message
No, this is not about click bait.
skywaterearthhobie1.substack.com
July 20, 2025 at 4:54 PM
Are we talking to the wrong audience? This is about our political codependence & why facts and reasons don't work. We are not allowing anyone to burn down our house... or watch. Thanks for all you do! See you in the streets.
- Hobie
The Traps of Reason and Codependence Preventing the Left From Acting
A clean energy example
skywaterearthhobie1.substack.com
July 16, 2025 at 4:53 PM
Does our message energize our base, attract those with common values and piss off the competition? Is it generic or tailored to a specific audience? We on the left can do better with our messaging. Here are two steps to improve. Thanks for all you do.
- Hobie
Correcting Two Mistakes with the Left’s Political Communications
One of the persistent problems of the left in our political messaging is thinking about which message we send to which audience. Too many times we simply develop our messages from the ground up and se...
skywaterearthhobie1.substack.com
July 11, 2025 at 7:54 PM
MY post on using "America" or "American" frame to redefine patriotism. Thanks for all you do.
-Hobie
What Does It Mean To Be An American?
Messaging patriotism to fight Trump’s fascism
skywaterearthhobie1.substack.com
April 12, 2025 at 4:17 PM
My experience on what's happening to our country. And it's going to get worse if we don't act. Here's a suggestion on taking action, speaking out, and what I'm doing. Thanks you for all you do! See you in the streets.
-Hobie
#climate, #fascism, #greenpeace, #standingrock
They Wouldn’t Do That Here In America, Would They?
Black smoke. Armored vehicles. Pepper spray. 300 helmeted police in riot gear.
skywaterearthhobie1.substack.com
March 21, 2025 at 7:08 PM
In order to sustain the fight we need to rest and connect to the things we love. Thanks for all you do.
- Hobie
skywaterearthhobie1.substack.com/p/walking-in...
February 4, 2025 at 7:23 PM
Data centers are the black holes of our energy transition, powered by dirty fracked gas, paid for by consumers who derive no benefit. My post on how to frame them. skywaterearthhobie1.substack.com/p/framing-da...
January 30, 2025 at 8:12 PM
Aliens and Climate Communications (Its not whaat you think.) My latest post on Substack on the use of social proof in our climate communications. Click the link below. Thanks for what you do.
-Hobie
skywaterearthhobie1.substack.com/p/aliens-and...
January 16, 2025 at 9:47 PM
Sleeping Ute Mountain- Hitchhiking down time. What does it mean to be open to others in the world?
-Hobie

skywaterearthhobie1.substack.com/p/sleeping-u...
December 15, 2024 at 5:18 PM
We are faced with climate disinformation, propaganda and obstruction in the U.S. Here's my Substack post on one technique we can use to disrupt the political narrative. "How To Beat Fossil Fuel Nazis" bit.ly/4f4oK3Q Thanks.
-Hobie
Trigger warning. Mild profanity ahead.
Home | Substack
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bit.ly
December 6, 2024 at 4:44 PM
Hmm. Another example of focusing on making our climate communications better.
- Hobie
New Year’s Resolutions for Climate Activists
I generally stay away from new year’s resolutions. As I get older, they seem less aspirational and more shame-based at some level… lose 10 pounds, exercise more, eat less junk. That sort of thing. But...
bit.ly
November 16, 2024 at 6:02 PM
New to Blue Sky so I thought I would offer a couple examples of my focus on better climate communications. This is a short poetic prose sample, but you'll find others contain helpful practical tips. Thanks for all you do.
- Hobie
PS: So glad to be off X
Dancing in the Glade
Once when I was hiking in the gloaming, down from the mountain where the stars begin in the vault above. Once when I descended into the forest, and the moon rose over the glade, and the night hawks pe...
bit.ly
November 16, 2024 at 5:54 PM