Phil137
@hoct137.bsky.social
B2B Marketer | AI Scholar | SAFC Supporter | Interested in random stuff #b2bmarketing #AI
It’s true LLMs are useful tools and that fact is often hidden behind the Agent / AGI hype, but when considering the long term the answer lies elsewhere... theoldmarketersmusings.substack.com/p/brain-insp...
November 14, 2025 at 9:57 AM
It’s true LLMs are useful tools and that fact is often hidden behind the Agent / AGI hype, but when considering the long term the answer lies elsewhere... theoldmarketersmusings.substack.com/p/brain-insp...
My latest newsletter is live... hundredoctopus.com/newsletter/
November 6, 2025 at 5:49 PM
My latest newsletter is live... hundredoctopus.com/newsletter/
For a time online marketing worked well, but those days are
gone. Now there is a new challenge - the rise of Deep-Learning driven tools. Marketers must adapt to reach and engage their target audience. My latest guide suggests some potential solutions... hundredoctopus.com/wp-content/u...
gone. Now there is a new challenge - the rise of Deep-Learning driven tools. Marketers must adapt to reach and engage their target audience. My latest guide suggests some potential solutions... hundredoctopus.com/wp-content/u...
August 27, 2025 at 10:17 AM
For a time online marketing worked well, but those days are
gone. Now there is a new challenge - the rise of Deep-Learning driven tools. Marketers must adapt to reach and engage their target audience. My latest guide suggests some potential solutions... hundredoctopus.com/wp-content/u...
gone. Now there is a new challenge - the rise of Deep-Learning driven tools. Marketers must adapt to reach and engage their target audience. My latest guide suggests some potential solutions... hundredoctopus.com/wp-content/u...
A Knowledge base can enhance the information discovery cycle for both customers and sales teams. But installing a knowledge base is only half the battle. Once in place it requires management. outsourcedmarketingservices.co.uk/knowledge-ba...
August 12, 2025 at 1:05 PM
A Knowledge base can enhance the information discovery cycle for both customers and sales teams. But installing a knowledge base is only half the battle. Once in place it requires management. outsourcedmarketingservices.co.uk/knowledge-ba...
For a time online marketing worked well, but those days are gone. Now there is a new challenge - the rise of Deep-Learning driven tools. Marketers must adapt to reach and engage their target audience. We suggest some potential solutions.... hundredoctopus.com/wp-content/u...
July 24, 2025 at 9:16 AM
For a time online marketing worked well, but those days are gone. Now there is a new challenge - the rise of Deep-Learning driven tools. Marketers must adapt to reach and engage their target audience. We suggest some potential solutions.... hundredoctopus.com/wp-content/u...
My latest B2B Newsletter is live.... Customisable knowledge bases | Where B2B performance marketing fails | Knowledge base implementation | How A.I SEO mode works | The unreliability of LLMs....https://outsourcedmarketingservices.co.uk/newsletter/
July 7, 2025 at 10:48 AM
My latest B2B Newsletter is live.... Customisable knowledge bases | Where B2B performance marketing fails | Knowledge base implementation | How A.I SEO mode works | The unreliability of LLMs....https://outsourcedmarketingservices.co.uk/newsletter/
Customer support has deteriorated steadily since the internet era began. Customers with fewer human touchpoints and Find it harder to access information. Now, as businesses rush to deploy LLM-based Chatbots, they risk repeating the same mistakes... outsourcedmarketingservices.co.uk/llm-based-ch...
June 25, 2025 at 9:22 AM
Customer support has deteriorated steadily since the internet era began. Customers with fewer human touchpoints and Find it harder to access information. Now, as businesses rush to deploy LLM-based Chatbots, they risk repeating the same mistakes... outsourcedmarketingservices.co.uk/llm-based-ch...
To function LLMs need humans, at all levels of skill/experience, and that is not going to change. Humans use (need - is debatable) LLMs and LLM companies need humans. The question to ask is who is in charge. theoldmarketersmusings.substack.com/p/llm-or-hum... #LLM #AI
June 23, 2025 at 11:37 AM
To function LLMs need humans, at all levels of skill/experience, and that is not going to change. Humans use (need - is debatable) LLMs and LLM companies need humans. The question to ask is who is in charge. theoldmarketersmusings.substack.com/p/llm-or-hum... #LLM #AI
Reflections on the decline of online marketing - with some potential solutions. A long-form guide.... outsourcedmarketingservices.co.uk/wp-content/u...
June 19, 2025 at 4:03 PM
Reflections on the decline of online marketing - with some potential solutions. A long-form guide.... outsourcedmarketingservices.co.uk/wp-content/u...
Download our free Content Distribution Guide. Updated for the age of A.I. outsourcedmarketingservices.co.uk/guides/ #ContentMarketing #AI
June 10, 2025 at 12:43 PM
Download our free Content Distribution Guide. Updated for the age of A.I. outsourcedmarketingservices.co.uk/guides/ #ContentMarketing #AI
Knowledge bases with Chat-style interfaces could transform how suppliers connect customers with company and technical information, but it’s important to also look at the costs. This post gives an overview of the top-level practical considerations. outsourcedmarketingservices.co.uk/knowledge-ba...
May 30, 2025 at 3:29 PM
Knowledge bases with Chat-style interfaces could transform how suppliers connect customers with company and technical information, but it’s important to also look at the costs. This post gives an overview of the top-level practical considerations. outsourcedmarketingservices.co.uk/knowledge-ba...
My latest Newsletter is live - Weighing LLM Costs vs Benefits | The A.I. Arms race | Knowledge bases | LLM vs Human - Who is in charge ? hundredoctopus.com/newsletter/
May 23, 2025 at 2:32 PM
My latest Newsletter is live - Weighing LLM Costs vs Benefits | The A.I. Arms race | Knowledge bases | LLM vs Human - Who is in charge ? hundredoctopus.com/newsletter/
For decades, web search engines have been our go-to tools for connecting us to the information we seek, but times they are a changing. What happens next is open for debate, but it would be wise for B2B marketers to be ready for the change. b2bmarketingmentor.co.uk/navigating-t...
April 22, 2025 at 9:40 AM
For decades, web search engines have been our go-to tools for connecting us to the information we seek, but times they are a changing. What happens next is open for debate, but it would be wise for B2B marketers to be ready for the change. b2bmarketingmentor.co.uk/navigating-t...
what comes after LLMs? What progress, if any, has been made on the (current) most promising alternative -Neuromorphic Computing- combined with Spiking Neural Networks? theoldmarketersmusings.substack.com/p/brain-insp...
April 10, 2025 at 12:56 PM
what comes after LLMs? What progress, if any, has been made on the (current) most promising alternative -Neuromorphic Computing- combined with Spiking Neural Networks? theoldmarketersmusings.substack.com/p/brain-insp...
Download our free content planning guide. outsourcedmarketingservices.co.uk/guides/
April 8, 2025 at 2:38 PM
Download our free content planning guide. outsourcedmarketingservices.co.uk/guides/
A relevant book recommendation for today.
April 4, 2025 at 9:23 AM
A relevant book recommendation for today.
Business strategy guide. A process that overcomes many problems with the standard approach, reacts to the marketplace and develops over time..... b2bmarketingmentor.co.uk/wp-content/u...
March 21, 2025 at 10:55 AM
Business strategy guide. A process that overcomes many problems with the standard approach, reacts to the marketplace and develops over time..... b2bmarketingmentor.co.uk/wp-content/u...
How Knowledge Bases (SLMs) will impact on B2B marketing outsourcedmarketingservices.co.uk/will-ai-tool...
March 11, 2025 at 12:18 PM
How Knowledge Bases (SLMs) will impact on B2B marketing outsourcedmarketingservices.co.uk/will-ai-tool...