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honed.co
Matt Wright
@honed.co
480 followers 1.3K following 280 posts
Adventures in SEO, web sustainability, & practical jokes. South London based Dad & Hubby - otherwise found on MTBs, or surfing at any chance: https://honed.co (SEO) / https://green-clicks.com (Web Sustainability). He/Him
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honed.co
Matt Wright @honed.co · 18h
Nice pragmatic list of actions there Barry. Great resource!
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honed.co
Matt Wright @honed.co · 19h
hehehe 😅
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honed.co
Matt Wright @honed.co · 23h
SEO tools today 😆

🔧 Tool: Thank you for paying a lot of money...

🙍‍♀️ User: Can I please use this feature now?

🔧 Tool: No, you need to pay more money
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honed.co
Matt Wright @honed.co · 1d
How an earth can a publication striving for journalist grade integrity be spoken for by a company? That screams trust issues.
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honed.co
Matt Wright @honed.co · 1d
I do agree, but then I also realise there's more to our online habits than we think: andymasley.substack.com/p/individual...
honed.co
Matt Wright @honed.co · 1d
Advertising revenue
honed.co
Matt Wright @honed.co · 1d
Wow, the feedback here is a resounding no.
honed.co
Matt Wright @honed.co · 1d
Inside (AI) agents huh 🥸
honed.co
Matt Wright @honed.co · 2d
@whitespark.ca
honed.co
Matt Wright @honed.co · 2d
Some nice mixing in there!
Reposted by Matt Wright
johnmu.com
John Mueller @johnmu.com · 3d
Fyi if you want to see which links were shared on Bluesky from a site, search for domain:example.com
j4ck.xyz
jack @j4ck.xyz · 3d
TIL the `domain:example.com` search term exists on Bluesky?? Omg
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honed.co
Matt Wright @honed.co · 3d
😍
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honed.co
Matt Wright @honed.co · 4d
What an interesting aspect to consider as a writer... is my tone of voice my IP, and can my publications train their AI on my writing 😦
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honed.co
Matt Wright @honed.co · 5d
Someone's asked Martin if he'd like to buy links.
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honed.co
Matt Wright @honed.co · 5d
AI will not be taking the job away from rank tracking analysis experts!! If anything, more resources are required haha
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honed.co
Matt Wright @honed.co · 5d
I know UTMs aren't perfect, but attribution helps me retain clients, so I'm game!
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honed.co
Matt Wright @honed.co · 6d
In the new AI world, URLs and domains are not a big deal anymore 😅. If you haven't ditched your domain then you're already behind in GEO
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Reposted by Matt Wright
whitespark.ca
Darren Shaw @whitespark.ca · 6d
Google says choose fewer categories 🙄 But @joyhawkins.bsky.social confirmed what local SEOs already knew: The more categories you add, the more terms you will rank for.

@miriamellis.bsky.social covers this and 17 more local SEO developments in her Q3 Local Search Roundup on the whitespark blog 🏃
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honed.co
Matt Wright @honed.co · 6d
If this was Linkedin or X post then by now it would be smothered in SEOs commenting their AI visibility tracking affiliate partner. Have you tried AI-citation-drift-rank-tracking.com though?... It's really accurate.
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honed.co
Matt Wright @honed.co · 7d
Alexander Stubb, the Finnish president really articulates certain things so so well... youtube.com/shorts/WGkFI...
Why Finland's President Thinks Europeans Live in 'La La Land'
YouTube video by Bloomberg Originals
youtube.com
Reposted by Matt Wright
chris-green.net
Chris Green SEO @chris-green.net · 7d
“Citation drift isn't a bug in AI systems. It's an inherent feature of how these probabilistic models operate. Randomness prevents repetitive responses, pulls in different perspectives, and adapts to changing information landscapes.”

🧵 2/5
AI Search Volatility: Why AI Search Results Keep Changing
New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.
www.tryprofound.com
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Reposted by Matt Wright
lilyray.nyc
Lily Ray 😏 @lilyray.nyc · 9d
Big deal for e-commerce

www.cnbc.com/2025/09/29/c...
Etsy pops 13% as OpenAI announces ChatGPT Instant Checkout for the shopping site
U.S. ChatGPT Plus, Pro and Free users can now make purchases through the chatbot
www.cnbc.com
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honed.co
Matt Wright @honed.co · 8d
Whenever I hear fan-outs, I can't help but think...
a man in a blue shirt is sitting in a chair in front of a wall with a number 09 on it
ALT: a man in a blue shirt is sitting in a chair in front of a wall with a number 09 on it
media.tenor.com
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honed.co
Matt Wright @honed.co · 9d
It blows your head off to think that 30% to 50% of Google's 14 billion searches now contain an AI Overview (AIO). That's upwards of 4 billion searches, and that's 98.4% bigger as an AI search engine than ChatGPT.
honed.co
Matt Wright @honed.co · 9d
Webmasters really are looking towards robots.txt standards, for fresh help with AI crawlers, aren't they.
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