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Idealab
@idealab.com
Founded in 1996, Idealab is the longest running technology incubator. We have created over 150 companies with more than 45 IPOs and acquisitions.
We're excited to introduce Water From Air www.waterfromair.co and to share that they've been selected for the Infrastructure Masons Innovation Incubator Program.

The team is tackling two of the world's most pressing challenges at once: water scarcity and industrial waste heat.

#WaterInnovation
December 17, 2025 at 6:07 PM
Huge congratulations to the entire team at tvScientific as well as Jason Fairchild and Bill Gross.

#CTV #AdTech

newsroom.pinterest.com/news/pintere...
Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV | Pinterest Newsroom
Pinterest has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform.
newsroom.pinterest.com
December 17, 2025 at 1:05 AM
Reposted by Idealab
A.I. companies took our content and used it to build businesses worth billions. Then they said it’s impossible to compensate us. Bill Gross saw this injustice and decided to do something about it.

Produced by Atlantic Re:think, The Atlantic's creative marketing studio, in collaboration with PwC.
November 30, 2025 at 9:08 PM
Reposted by Idealab
Everyone’s racing to make AI faster and bigger—but what about fairer?

Bill Gross joined CEOs from a16z and Tarjama& at the #FortuneGlobalForum to discuss why ethics and attribution are essential for AI that lasts.

Watch here → youtu.be/4CwtuueNkGY?...

Video credit: @fortunemagazine.bsky.social
Winning the Next AI Battle
YouTube video by ProRata
youtu.be
November 5, 2025 at 7:06 PM
Amazing. Congratulations to @billgross.com and the entire team at @prorata.ai.

#GistAnswers #AITech #AIengagement
Big day at ProRata: we closed a $40M Series B led by Touring Capital AND launched Gist Answers—AI search that puts publishers back in control. The future of ethical AI search is here.

Read our announcement www.businesswire.com/news/home/20...

#AI #publishing #GistAnswers
September 5, 2025 at 4:24 PM
Instacart is teaming up with Branch to offer a new Shopper Rewards Card.

The new Shopper Rewards Card powered by Branch will be available for US Shoppers in two phases starting in October 2025 and then April 2026.

www.instacart.com/company/shop...
#Instacart #branchapp
Coming Soon: New Shopper Rewards Card Will Offer Fast, Free Payouts & Cashback on Gas
Victoria - 570 deliveries We’re excited to announce a new Shopper Rewards Card powered by Branch to reward and thank shoppers for delivering shopping
www.instacart.com
June 26, 2025 at 8:56 PM
NuCube Energy, who is developing the next-generation fission reactor, was selected for Shell GameChanger's program, a program that backs early-stage innovations with the potential to reshape the energy landscape.
NuCube Energy Accelerates Development of Groundbreaking Microreactor Technology with Strategic Support from Shell GameChanger
NuCube Energy, developing next-gen fission reactors, was selected for Shell GameChanger support to advance innovative energy solutions.
www.businesswire.com
June 25, 2025 at 6:03 PM
CTV is entering its performance era. In this [state of streaming] article, Jason Fairchild shares how #tvScientific is transforming #CTV from a branding-only channel into a full-funnel, performance-driven platform.

www.stateofstreaming.com/tvscientific...
tvScientific channels the early days of paid search to find new opportunities in CTV – StateOfStreaming.com
tvScientific CEO Jason Fairchild leverages the gap between CTV consumption and ad spend.
www.stateofstreaming.com
April 30, 2025 at 4:57 PM
Contextual Advertising is what @billgross.com and @prorata.ai is discussing at #POSSIBLE2025 with @femalequotient.bsky.social at the FQ Lounge.
. @billgross.com recently joined a panel at the FQ Lounge by The @femalequotient.bsky.social, titled - Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance.
If you missed it, you can watch the full discussion here:
www.youtube.com/live/pjIE3Da...

#POSSIBLE2025
Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance
YouTube video by The Female Quotient
www.youtube.com
April 28, 2025 at 8:36 PM
Reposted by Idealab
Happy to announce a partnership with @prorata.ai's new search engine, Gist.ai, which uses Wikimedia Enterprise APIs to deliver reliable, human-curated content—with proper attribution. A win for open knowledge and sustainable AI search. #AI #OpenData enterprise.wikimedia.com/blog/prorata...
Wikimedia Enterprise Partners with ProRata.ai
Wikimedia Enterprise and ProRata.ai partner to promote sustainable, attribution-rich search with the new Gist.ai engine.
enterprise.wikimedia.com
March 31, 2025 at 4:33 PM
Happy 1st Birthday to Casa Nova! In just 1 year, they have:

1️⃣ Spoken with 500+ homebuilders, researchers, partners, and potential customers
2️⃣ Hosted 40 tours at our showroom for 100+ people
3️⃣ Generated 30+ iterations of the cottage’s floorplan

Great work on building scalable microhome villages.
March 26, 2025 at 6:32 PM
What an incredible milestone - 29 years of excellence, innovation, and growth!

🎉 Cheers 🎉
March 14, 2025 at 2:32 PM
In “The Cutting Edge of AI” video with @inafried.bsky.social of @axios.com, @billgross.com describes the fundamental inequity in how value is extracted from creative work in the AI era.
Our CEO, @billgross.com breaks down how AI shifts value away from creators. Watch the full interview with
@inafried.bsky.social (@axios.com) here www.axios.com/2025/01/24/p...

#GenerativeAI #ContentsCreators #AIRevenueSharing #AITech #AISearch #FutureofSearch
February 26, 2025 at 11:20 PM
Elementary just launched Vision Link, a tool that adds AI-powered inspection to any existing camera system. That means factories don’t have to replace their old equipment to get smart, high-tech quality control. www.elementaryml.com/blog/introdu...

#AI #MachineVision #ManufacturingTech
Introducing Vision Link: Add AI-Powered Inspection to Any Vision System
Today, we're excited to announce Vision Link, a groundbreaking solution that adds AI-powered inspection capabilities alongside your existing vision systems.
www.elementaryml.com
February 18, 2025 at 11:14 PM
[email protected] of @latimes.com writes about a new product from Energy Vault called Water Trees which are balloon-like water reservoirs that could revolutionize how wildfires are fought in urban areas.
www.latimes.com/environment/...
#WildfirePrevention #Sustainability #CleanTech
Could balloon-like water tanks help fight L.A.'s fires? A new concept is touted as a solution
Could balloon-like water tanks help California prepare for fires? Some call an energy company’s “Water Trees” a game-changing solution to store water where needed to fight fires.
www.latimes.com
February 10, 2025 at 9:04 PM
tvScientific has raised $25.5 million in Series B funding in its effort to make buying and measuring TV advertising easier.
@kerrymflynn.bsky.social, media reporter at @axios.com writes.
axios.com/2025/02/03/t...
#ctvadvertising
Exclusive: Ad tech startup tvScientific raises $25.5M
The platform helps brands move Facebook ad dollars to TV.
axios.com
February 4, 2025 at 5:45 PM
Be sure to follow @fortune.com #BrainstormAI today. @billgross.com will be on stage to discuss "Building a better model for creativity".
Exciting day. Be sure to follow our CEO @billgross.com as he will be live at the Fortune Brainstorm AI Conference this afternoon. At 3:25 pm PT, he will be on stage talking about "BUILDING A BETTER MODEL FOR CREATIVITY".
fortune.com/article/fort...
#BrainstormAI
Watch: Fortune Brainstorm AI 2024 Livestream
Watch AI experts and important players in the tech space come together in Silicon Valley to discuss the future of AI technology.
fortune.com
December 9, 2024 at 10:27 PM
@billgross.com discusses the biggest changes and challenges in the last 20 years of technology with Andrew Keen ahead of the 20th anniversary of the DLD Conference in January 2025. A must watch!
keenon.substack.com/p/episode-22...
Episode 2259: Idealab founder Bill Gross on what's he's learned over the last 20 years
Comparing Web 1, Web 2.0 & Web 3 with our current AI age
keenon.substack.com
December 2, 2024 at 9:57 PM
Reposted by Idealab
“Revolutionizes” is right!
www.hellomagazine.com/news/731472/... via Sophie Vokes-Dudgeon of HELLO! Magazine.

#AIRevenueSharing #AITech #AISearch #FutureofSearch
HELLO! and ProRata.ai join forces to revolutionise AI content compensation
The partnership will allow the attribution of AI search results to the publisher
www.hellomagazine.com
November 25, 2024 at 8:21 AM
Reposted by Idealab
We are excited to be partnering with The Danish Press Publications’ Collective Management Organisation (DPCMO) to explore collaborative opportunities aimed at ensuring fair credit & compensation in the era of generative AI.
businesswire.com/news/home/20...
#DPCMO #AIsearch
ProRata.ai and DPCMO Sign LOI to Enhance Content Consent, Credit, and Compensation in the Age of Generative AI
ProRata.ai and DPCMO signed a LOI to explore collaborative opportunities aimed at ensuring fair credit and compensation in the era of generative AI.
businesswire.com
November 25, 2024 at 9:44 PM
Reposted by Idealab
Our CEO, @billgross.bsky.social, wants to make AI content usage fair & equitable. @danielthomasldn.bsky.social of @financialtimes.com writes about UK publishers including dmg media, @theguardian.com, & @dailymail.co.uk & others agreeing to licensing deals with ProRata.

www.ft.com/content/c917...
Start-up ProRata.ai valued at $130mn after signing up UK publishers
Groups including Guardian and Daily Mail agree licensing deals to ensure payment for content
www.ft.com
November 22, 2024 at 9:21 PM
[email protected] sits down with Ubiquity Ventures to discuss 40 years of experience in building and starting startups.
Ubiquity University video - "Patterns of Success vs. Failure"
www.ubqt.vc/p/patterns-o...
#Entrepreneurship
"Patterns of Success vs. Failure" with Bill Gross of IdeaLab
Our latest free Ubiquity University video dives into patterns of startup success that IdeaLab's Bill Gross has uncovered over 40 years of founding startups.
www.ubqt.vc
November 22, 2024 at 10:54 PM
The CEO of @prorataai.bsky.social, @billgross.bsky.social gives an excellent description of why revenue from generative AI should be shared with content creators via Squawk Box Europe @cnbcofficial.bsky.social.

www.cnbc.com/video/2024/1...
Revenue from generative AI should be shared pro rata, CEO says
Bill Gross, CEO of Prorata and chairman of Idealab, discusses the appeal of Prorata's algorithm amid the generative AI boom.
www.cnbc.com
November 21, 2024 at 11:15 PM
Exciting News!
November 20, 2024 at 7:43 PM