I explores the rise of the Epilogue Economy, where experience, ambition, and economic power converge, and why brands, agencies, and business leaders need to stop marketing to nostalgia and start designing for relevance. It’s not about age. It’s about advantage. open.substack.com/pub/imayberi...

Recently, I interviewed for a strategic leadership role at L'Oréal. A few weeks after the interview, I was told I was “more Poet than Peasant” and not selected for the role.

open.substack.com/pub/imayberi...

My first client for RockPaperScissors was @aherasimchuk.bsky.social, the legendary UI guy who led the redesigns of the Adobe creative tools. After his time at Figma, he launched his own shop - Seldon Digital. If you are a creative, a builder, or even a publisher, this tool is a must see.

In my work on the Epilogue Economy, I am convinced that organisations that fail to recognise and harness the potential of their older workforce risk being left behind in an era of unprecedented demographic change.

imayberight.substack.com/p/the-epilog...

I am a big believer that 50 is the new mid-career, give or take. Now, I didn’t figure this out until I approached 60, and was concerned about what I was going to do with the second half of my life, should I be blessed with that.

imayberight.substack.com/p/my-continu...

As someone who has been observing consumer trends for years, I can't help but think about one of the most influential and often overlooked demographics in today's market - the aging consumer.
imayberight.substack.com/p/the-epilog...

On moving, anniversaries, and avoiding conflicts. Moving house. Just saying those words fills me with anxiety, excitement, opportunity, and well, sheer terror.

imayberight.substack.com/p/on-moving-...

I provide 1-1 workshops in GenAI. The experience level of those that work with me are typically very senior in their organization. I always try to work in this important question. “When was the last time you read your competitor’s annual report?”

imayberight.substack.com/p/in-my-1-1-...

Unlike their Boomer predecessors, Gen X brings a unique perspective to their sixth decade. They were the first generation to embrace personal computers, navigate the dawn of the internet, and adapt to social media. This combination makes them unique.

imayberight.substack.com/p/the-epilog...

1. 60 doesn’t feel as old as I thought it would be when I was 30.
2. In the grand scheme of things, our time on this Earth is not very long. Why be an asshole?
3. I learned more from my father than I give him credit for.

open.substack.com/pub/imayberi...

Yeah. Well, here are a few things I am learning about writing a book. Writing a book is easy. Writing a good book is difficult. Writing a book that is meaningful, is, well, I think you get the point.
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Why I’m Polite to Something That Doesn’t Care

I have always believed that being polite is easy and that I should find ways to extend politeness to others in every interaction.
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Read My Book. Or just buy it and put in on your shelf. Up to you.

John Waters once said, “If you go home with somebody, and they don’t have books, don’t fuck them.”

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Wabi-Sabi in the Age of AI Perfection
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I Never Wanted to Get Political. But Here We Are.
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When war is framed as a game, the stakes become easier to ignore. We swap fear for fascination, horror for heroics, and the messy ethics of violence for the clean logic of competition. That was Orwell’s point.
imayberight.substack.com/p/are-we-hum...

We’re becoming great at prompting, but sometimes, at the cost of thinking. This essay challenges the way we approach generative AI: not as performers feeding formulas, but as humans leading with curiosity, contradiction, and chaos.
imayberight.substack.com/p/are-we-hum...