Lightnews — Scholar-powered news

International News Media Association (INMA)

@inmaorg.bsky.social

130 followers 94 following 460 posts

Posts Media Videos Starter Packs

International News Media Association (INMA) @inmaorg.bsky.social · 7d

During this week’s Webinar, Alex Breuer, The Guardian’s executive creative director, explained how timeless design and a simple guiding principle helped the company create a dynamic, personalised app experience that provides editorial depth whilst meeting user needs.

How The Guardian created a personalised app experience

During this week’s INMA Webinar, Alex Breuer, The Guardian’s executive creative director, explained how timeless design and a simple guiding principle helped the company create a dynamic, personalised...

International News Media Association (INMA) @inmaorg.bsky.social · 7d

Research from The New York Times, INMA, and others suggests subscriptions and ads may not be rivals but complementary revenue streams powered by super users.

Super users may be the key to unlocking ad and subscription revenue

Super users — the most loyal, engaged readers — are proving to be the common growth engine for both subscriptions and advertising, according to insights shared at INMA’s Media Innovation Week in Dubli...

International News Media Association (INMA) @inmaorg.bsky.social · 7d

In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton reviews recent OpenAI research about how people are using ChatGPT.

What we know about how consumers use answer engines

OpenAI research shows how people are using ChatGPT, giving news companies important insights about content topic search.

International News Media Association (INMA) @inmaorg.bsky.social · 8d

A resounding theme from INMA's Media Innovation Week in Dublin: Audio and podcasting have become powerful drivers of audience engagement and revenue diversification. #INMAmiw

Is audio the new growth engine for news companies?

At INMA’s Media Innovation Week in Dublin, audio and podcasts emerged as the news industry’s most powerful growth engine, offering intimacy, habit-building potential, and a unique trust premium at a t...

International News Media Association (INMA) @inmaorg.bsky.social · 8d

To connect with younger generations, publishers must rethink tone, formats, newsroom culture, and business models, INMA's Earl Wilkinson writes. #INMAmiw

Future of journalism hinges on capturing younger generations now, European media execs told

Legacy publishers’ survival depends on capturing younger audiences shaped by TikTok, creators, and podcasts. At INMA’s Media Innovation Week in Dublin, speakers urged rethinking tone, formats, and bus...

International News Media Association (INMA) @inmaorg.bsky.social · 8d

What emerged from INMA's Media Innovation Week was not nostalgia for banners or programmatic revenue, but a blueprint for reinvention: smaller, smarter, transparent, data-led, and deeply embedded in audience trust. #INMAmiw

Europe’s publishers reimagine ad revenue, shift from ad sales to strategic intelligence

Advertising is being reinvented, not buried. At INMA’s Media Innovation Week in Dublin, European publishers emphasised trust, transparency, data, branded content, and AI as the foundations of transfor...

International News Media Association (INMA) @inmaorg.bsky.social · 9d

At INMA’s Media Innovation Week in Dublin, the conversation around creators was unavoidable. #INMAmiw

News companies can partner, learn, and thrive in the influencer age

The new media industry is being reshaped as creators redefine trust, authenticity, and audience connection. Independent voices now command loyalty once held by traditional outlets, especially among yo...

International News Media Association (INMA) @inmaorg.bsky.social · 9d

The 51st INMA European News Media Conference in Dublin brought together 322 delegates from 26 countries. Here are the key takeaways. #INMAmiw

INMA European conference calls for courageous reinvention in news industry

The INMA European News Media Conference in Dublin underscored that journalism’s survival hinges on bold, human-centered reinvention. Speakers highlighted AI’s promise and risks, advertising–subscripti...

International News Media Association (INMA) @inmaorg.bsky.social · 9d

Cutting across presentations during the recent INMA Media Innovation Week in Dublin — a conference, study tour, and newsroom hub — AI emerged as the central force reshaping the European news industry. #INMAmiw

European publishers confront AI at the crossroads of media transformation

European publishers see AI as both existential threat and transformative opportunity. At INMA’s Media Innovation Week in Dublin, leaders stressed trust, transparency, and subscriptions as central pill...

International News Media Association (INMA) @inmaorg.bsky.social · 13d

In her latest blog, INMA Newsroom Transformation Initiative Lead Amalie Nash pulls out highlights from a recent Webinar and report about content creators.

News Creators Project offers series of lessons, themes

The News Creators Project highlights three types of content creators: investigators, explainers, commentators. How should news companies work with this type of content?

International News Media Association (INMA) @inmaorg.bsky.social · 14d

INMA's latest report zeroes in on how news companies are replacing the social referrals they’ve relied on in the past to build direct audience relationships and differently use social platforms.

New INMA report explores strategies to replace falling social media referrals

In light of social platforms’ policies of deprioritising news content, news companies are focused on building habit, prioritising paywalls, and using those social platforms in different ways.

International News Media Association (INMA) @inmaorg.bsky.social · 14d

Over two days at INMA's Media Innovation Week, participants at the Newsroom Innovation Hub traded ideas, drilled into useful case studies, and pressed each other on their biggest challenges and takeaways. #INMAmiw

Leading media executives chart journalism’s future via audience-first strategies and AI-enabled newsrooms

At INMA’s Newsroom Innovation Hub in Dublin, leading editorial professionals shared strategies for journalism’s future: embracing audience-first models, redefining KPIs, adopting user-needs frameworks...

International News Media Association (INMA) @inmaorg.bsky.social · 14d

During the last the U.S. presidential race, the Hearst DevHub created the Kamala Harris News Assistant to answer questions from readers.

Hearst DevHub created a news assistant to cover a chaotic U.S. election season

When Vice President Kamala Harris entered the U.S. presidential race, the Hearst DevHub built a tool to help readers slice through the mis- and disinformation swirling around her.

International News Media Association (INMA) @inmaorg.bsky.social · 15d

Over two days in Dublin this week, the INMA Irish Media Study Tour took 21 members inside six of the country’s most influential media organisations. What stood out most was not simply the diversity of business models but the shared determination to reinvent. #INMAmiw

INMA Dublin study tour reveals how Irish media is reshaping the news industry

Part of INMA’s Media Innovation Week, a two-day study tour in Dublin spotlighted how Ireland’s leading publishers — The Irish Times, Irish Independent, Business Post, The Journal, RTÉ (Raidió Teilifís...

International News Media Association (INMA) @inmaorg.bsky.social · 15d

When deciding whether to engage in licensing agreements, media companies should treat each opportunity as a business case and weigh the revenue potential against strategic risks.

Licensing offers publishers a reinvention avenue for growth

News companies should be strategic about where licensing content can introduce new audiences to a publication and drive them back to owned-and-operated platforms. Advice on how to do so from The Washi...

International News Media Association (INMA) @inmaorg.bsky.social · 15d

Marketing at the speed of the news cycle helped The Post grow digital subscriptions by 125%.

Marketing at the speed of the news cycle helps Stuff Group grow its subscriber base

Stuff’s Masthead Publishing division knew if it could align its marketing and editorial teams, it would be a game changer for subscriber acquisition, retention, and engagement.

International News Media Association (INMA) @inmaorg.bsky.social · 16d

With #852stories, the South China Morning Post has found a way to connect with younger audiences.

South China Morning Post connects with younger audiences through #852stories

To reach younger audiences, South China Morning Post launched #852stories, a unique experiential storytelling format using video.

International News Media Association (INMA) @inmaorg.bsky.social · 16d

The Hindu’s Made of Chennai campaign celebrated cinema as a vital thread in the city’s cultural fabric, and as part of that campaign it transformed beaches into open-air theatres.

The Hindu’s Moonlight Cinema creates an immersive movie-going experience

As part of the event to celebrate Chennai’s 385th birthday, The Hindu presented the Made of Chennai Moonlight Cinema, supported by a comprehensive media campaign across print, radio, digital, and soci...

International News Media Association (INMA) @inmaorg.bsky.social · 17d

"What the data increasingly shows is a wholesale shift toward digital video as the primary communication and engagement method of the modern Internet, and news publishers are going to have to increase video coverage to serve audiences in ways they’ll increasingly expect." @gabedorosz.bsky.social

The future of news advertising is video, video, and more video

The biggest win the industry is predicted to see in the near future: video advertising, as the static IAB banner declines quickly, shifting to short-form video.

International News Media Association (INMA) @inmaorg.bsky.social · 17d

Media Innovation Week 2025 arrives at a moment when best practices matter: what works in one market may hold lessons for many others. See you in Dublin! #INMAmiw

INMA Media Innovation Week brings Europe’s brightest minds in media to Dublin

INMA’s Media Innovation Week brings 325+ news leaders to Dublin this week for a mix of conferences, study tour stops, and newsroom workshops focused on digital transformation. The event will showcase ...

International News Media Association (INMA) @inmaorg.bsky.social · 21d

What does Perplexity's Comet Plus subscription model offer news? INMA Product & Tech Initiative Lead Jodie Hopperton discusses in her latest blog.

What Perplexity’s Comet Plus offers news

Perplexity’s subscription model platform Comet Plus offers 80% of revenue to publishers.

International News Media Association (INMA) @inmaorg.bsky.social · 21d

"Each improvement we’ve made — whether in speed, usability, or language coverage — has come from working closely with customers and understanding what actually helps in practice."

“Skateboard approach” to AI development, integration focuses on ongoing improvement vs. perfection

Each improvement to an AI tool — whether in speed, usability, or language coverage — has come from working closely with customers and understanding what actually helps in practice.

International News Media Association (INMA) @inmaorg.bsky.social · 22d

In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton takes a deep dive into Perplexity's AI browser.

What the dawn of AI browser wars means for news

One of the most important AI platforms for news is Perplexity. Here is a deep look at its AI browser.

International News Media Association (INMA) @inmaorg.bsky.social · 22d

Australian Financial Review launched the Women in Leadership Awards to recognise outstanding contributions in sectors including financial services, health, government, resources, education, and tech.

Australian Financial Review engages female business leaders with awards event

The awards programme’s goal was not simply to publicly recognise women, but to leverage the Financial Review’s full ecosystem to promote and strengthen the outcomes for all those involved.

International News Media Association (INMA) @inmaorg.bsky.social · 22d

What's holding GenAI back? In her latest blog, INMA GenAI Initiative Lead Sonali Verma discusses recent research and her takeaways around the ROI of GenAI.

Is 95% of GenAI deployment truly useless?

MIT reports 95% of companies investing in GenAI are getting no return. But this could be leadership error. Here are the top barriers to scaling AI.