International News Media Association (INMA)
@inmaorg.bsky.social
VK Media’s new graphic identity marked the beginning of its transformation – a unified visual base across all platforms.
When marketing met the newsroom: VK Media’s love story changed everything
When the newsroom and marketing stopped working side by side and started working heart to heart, VK Media turned traffic into conversions and social noise into subscriber loyalty: a 14% increase in to...
www.inma.org
December 4, 2025 at 6:26 PM
VK Media’s new graphic identity marked the beginning of its transformation – a unified visual base across all platforms.
INMA's new Young Audiences Initiative aims to help news publishers engage and retain younger generations through approaches tailored to how they consume news, share stories, and build trust. @kerstinhasse.bsky.social
INMA launches Young Audiences Initiative to help news companies win the next generation of consumers
Led by Swiss digital media leader Kerstin Hasse, INMA’s new Young Audiences Initiative will focus on a key challenge for the news industry: engaging and retaining younger readers.
www.inma.org
December 4, 2025 at 12:08 PM
INMA's new Young Audiences Initiative aims to help news publishers engage and retain younger generations through approaches tailored to how they consume news, share stories, and build trust. @kerstinhasse.bsky.social
Media Group Keskisuomalainen been able to preserve each newspaper’s unique brand identity in its mobile applications.
Media Group Keskisuomalainen creates high-quality app experience for 40 news brands
Media Group Keskisuomalainen wanted to deliver high-quality content to readers of its most popular news brands through easily accessible mobile apps while simplifying the technical management. Time sp...
www.inma.org
December 3, 2025 at 6:21 PM
Media Group Keskisuomalainen been able to preserve each newspaper’s unique brand identity in its mobile applications.
Two independent models help MediaNews Group enhance content curation and predict article performance on its homepage.
MediaNews Group uses AI to bring the best articles to its homepages
Dr. Sarah Van Cor-Hosmer, lead data scientist at MediaNews Group, developed two independent models to help digital journalists: ROBIN (RandomForest Optimization of BlueStar Index Node) and CHIRP (Cont...
www.inma.org
December 3, 2025 at 2:58 PM
Two independent models help MediaNews Group enhance content curation and predict article performance on its homepage.
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social shares an interview with Kevin Huang, chief operating officer of the South China Morning Post.
South China Morning Post COO shares how trust drives advertising growth
Kevin Huang, chief operating officer of the South China Morning Post, discusses brand trust, retail media vs. publisher media, AI’s impact on media ad operations, and lessons in brand building.
www.inma.org
December 2, 2025 at 7:20 PM
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social shares an interview with Kevin Huang, chief operating officer of the South China Morning Post.
VG teamed up with a sleep professor from NTNU university in Norway, who was willing not only to test a viral sleep hack himself but also to film the process from his own bedroom.
VG went to bed with a professor; 7 small tweaks kept readers awake longer
When a sleep hack went viral, VG decided to put it to the test — with a professor, five reporters, and a camera. What began as a small curiosity became a data-driven lesson in how subtle storytelling ...
www.inma.org
December 2, 2025 at 6:40 PM
VG teamed up with a sleep professor from NTNU university in Norway, who was willing not only to test a viral sleep hack himself but also to film the process from his own bedroom.
What is vibe coding? INMA Product & Tech Initiative Lead Jodie Hopperton discusses how it works and what it means for news media organisations in her latest blog.
What is vibe coding and why should news organisations care?
Vibe coding will give news product teams faster prototype and feature development while empowering non-engineering teams.
www.inma.org
December 1, 2025 at 8:26 PM
What is vibe coding? INMA Product & Tech Initiative Lead Jodie Hopperton discusses how it works and what it means for news media organisations in her latest blog.
“In India, the ground reality refuses to fit neatly into global templates,” Dainik Bhaskar Editor Vineet Sharma said. “Over 60% of today’s media consumption growth is coming from tier-two and tier-three cities, and it’s not a marginal shift.”
Dainik Bhaskar shows how regional India is keeping print strong
During a recent South Asia INMA Webinar, Dainik Bhaskar Editor Vineet Sharma shared how print continues to thrive in second- and third-tier markets in India and what the company is doing to foster rel...
www.inma.org
December 1, 2025 at 5:45 PM
“In India, the ground reality refuses to fit neatly into global templates,” Dainik Bhaskar Editor Vineet Sharma said. “Over 60% of today’s media consumption growth is coming from tier-two and tier-three cities, and it’s not a marginal shift.”
“People want to be more involved with the news,” Vineet Khosla, chief technology officer at The Washington Post, said. “They’re not passive and waiting for us to sit and deliver that news to them. People have queries, they have questions, they have curiosities.”
How The Washington Post is thinking about UX and comments
Vineet Khosla, chief technology officer at The Washington Post, discusses how the user experience at the news company is pivoting to reflect changing audience preferences.
www.inma.org
November 25, 2025 at 3:22 PM
“People want to be more involved with the news,” Vineet Khosla, chief technology officer at The Washington Post, said. “They’re not passive and waiting for us to sit and deliver that news to them. People have queries, they have questions, they have curiosities.”
A recent Webinar offered an in-depth look at how @inquirer.com and the @theajp.bsky.social are using generative AI to improve their research.
GenAI provides newsrooms with opportunities to improve and deepen research
During a recent INMA Webinar, members heard how The Philadelphia Inquirer and the American Journalism Project are using generative AI to improve research and how Deep Research can serve as a research ...
www.inma.org
November 24, 2025 at 6:00 PM
A recent Webinar offered an in-depth look at how @inquirer.com and the @theajp.bsky.social are using generative AI to improve their research.
Time's new AI agent enables readers to ask questions, generate summaries, create audio stories, and translate reports.
Time creates new GenAI tool to engage audiences
Time recently launched an AI agent, allowing readers to ask questions, generate summaries, create audio stories, and translate reports.
www.inma.org
November 24, 2025 at 4:16 PM
Time's new AI agent enables readers to ask questions, generate summaries, create audio stories, and translate reports.
A Mather Economics study identifies trends, benchmark data, and strategic priorities guiding the shift toward sustainable digital business models.
Collaborative research outlines road map for accelerating digital revenue, sustainable business transformation
Research of North American news companies by INMA and Mather Economics found the business model for transformation now underway is not merely about shifting channels. It’s about reengineering the enti...
www.inma.org
November 24, 2025 at 2:59 PM
A Mather Economics study identifies trends, benchmark data, and strategic priorities guiding the shift toward sustainable digital business models.
"Newsroom transformation isn’t for the faint of heart. It’s also not a process with a start and end point. As our news consumption habits and technology evolve, so must our newsrooms," Amalie Nash writes her last newsletter as INMA Newsroom Transformation Initiative lead.
6 key insights about newsroom transformation
In her last blog as lead of the INMA Newsroom Transformation Initiative, Amalie Nash shares six lessons she's learned about the topic and what it means for the industry.
www.inma.org
November 19, 2025 at 5:26 PM
"Newsroom transformation isn’t for the faint of heart. It’s also not a process with a start and end point. As our news consumption habits and technology evolve, so must our newsrooms," Amalie Nash writes her last newsletter as INMA Newsroom Transformation Initiative lead.
Many media organisations have found creative ways to use social media to their advantage.
Social media is still key for building community, driving traffic for news
Social media has always evolved and will continue to evolve. Those news companies that use it to build their brand, trust, and community, as well as to drive traffic, will be that much closer to achie...
www.inma.org
November 19, 2025 at 3:17 PM
Many media organisations have found creative ways to use social media to their advantage.
During the recent Subscriber Acquisition Master Class, media leaders shared how their companies are implementing technology- and audience-focused strategies to power their subscriptions-based digital transformations.
European media companies share their strategies behind digital subscription success
For many news media companies, healthy digital subscription strategies are powering digital transformation. During the recent INMA Subscriber Acquisition Master Class, media leaders from Alma Media, M...
www.inma.org
November 19, 2025 at 1:29 PM
During the recent Subscriber Acquisition Master Class, media leaders shared how their companies are implementing technology- and audience-focused strategies to power their subscriptions-based digital transformations.
"The next 12-24 months will determine whether these protocols become advertising’s standard for agentic communication or join the long list of well-intentioned initiatives that failed to gain critical mass." @gabedorosz.bsky.social
What news publishers should actually do with agentic advertising
As news companies determine their strategies regrading agentic advertising, they should consider their size, platform, audience, and, perhaps most important, timing.
www.inma.org
November 18, 2025 at 3:31 PM
"The next 12-24 months will determine whether these protocols become advertising’s standard for agentic communication or join the long list of well-intentioned initiatives that failed to gain critical mass." @gabedorosz.bsky.social
Financial Times is using AI to respond dynamically to customer behaviour and deliver greater personalisation at scale.
FT transforms subscriber retention through AI and personalisation
FT’s customer-first approach combines AI modelling and smarter journeys to boost retention and lifetime value.
www.inma.org
November 18, 2025 at 1:05 PM
Financial Times is using AI to respond dynamically to customer behaviour and deliver greater personalisation at scale.
"If publishers continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution. If they unite, they can shape an ecosystem where quality information and fair value coexist."
News companies must act together to address GenAI before it’s too late
In regard to AI, if news companies continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution.
www.inma.org
November 17, 2025 at 7:21 PM
"If publishers continue to negotiate alone or don’t act, they’ll face a future defined by the few who hold the data, the dollars, and the distribution. If they unite, they can shape an ecosystem where quality information and fair value coexist."
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social details two newly launched protocols around agentic AI: AdCP and UCP.
Understanding the agentic advertising moment
As advertising enters its “agentic era,” here are details about two newly launched protocols: AdCP and UCP.
www.inma.org
November 17, 2025 at 5:11 PM
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social details two newly launched protocols around agentic AI: AdCP and UCP.
By introducing the collaborative filter into its AI-driven personalisation engine, Aftenposten was able to better meet the needs of more readers.
Personalising the front page isn’t just smart — it’s fair
Aftenposten introduced a collaborative filter into its ranking algorithm to reach new and previously underserved audiences without sacrificing its journalistic responsibility.
www.inma.org
November 17, 2025 at 1:46 PM
By introducing the collaborative filter into its AI-driven personalisation engine, Aftenposten was able to better meet the needs of more readers.
Written by INMA Advertising Initiative Lead @gabedorosz.bsky.social, the latest INMA report details how early brand-safety systems emerged to combat genuine threats — such as extremist or violent content — but now penalise quality journalism.
INMA report: News publishers can reclaim ad spend lost to “brand safety” advertising bias
Gabriel Dorosz, lead of the INMA Advertising Initiative, authored “How News Advertising Reclaims the Brand Safety Narrative,” offering a detailed look at research on brand safety and what news compani...
www.inma.org
November 13, 2025 at 5:20 PM
Written by INMA Advertising Initiative Lead @gabedorosz.bsky.social, the latest INMA report details how early brand-safety systems emerged to combat genuine threats — such as extremist or violent content — but now penalise quality journalism.
"Audiences today are not content to sit back. They co‑create, remix, and respond. Meeting them where they are requires predictive, immersive, and personalised storytelling that feels uniquely relevant."
Audience 3.0 era requires media companies own audience relationships
To compete in the Audience 3.0 landscape, news publishers must rethink not only how they create content but how they connect with their consumers.
www.inma.org
November 13, 2025 at 5:13 PM
"Audiences today are not content to sit back. They co‑create, remix, and respond. Meeting them where they are requires predictive, immersive, and personalised storytelling that feels uniquely relevant."
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton shares her experience in trialling ChatGPT Pulse, OpenAI’s new personalised daily briefing.
Is ChatCPT Pulse the new personalised, daily newsletter?
ChatGPT Pulse offers a highly personalised experience that hints at how generative AI could replace the traditional inbox newsletter.
www.inma.org
November 13, 2025 at 1:33 PM
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton shares her experience in trialling ChatGPT Pulse, OpenAI’s new personalised daily briefing.
For local newsrooms, AI can help surface local stories and free up reporter time by generating automated stories.
AI can surface, generate stories to help bolster trust in local news
Local media has an opportunity to connect with physical people and to produce journalism that positively impacts the community in which they live. Artificial Intelligence can support this work by surf...
www.inma.org
November 12, 2025 at 7:13 PM
For local newsrooms, AI can help surface local stories and free up reporter time by generating automated stories.
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton takes an in-depth look at The New York Times' Watch tab, which gives viewers a “video-first” way to engage with NYT content, surfacing videos from across all the company's properties.
New York Times’ Watch tab meets platform, audience, brand needs
The New York Times’ new Watch tab seems to be solid competition with other platforms while staying consistent with The Times’ brand.
www.inma.org
November 12, 2025 at 4:29 PM
In her latest blog, INMA Product & Tech Initiative Lead Jodie Hopperton takes an in-depth look at The New York Times' Watch tab, which gives viewers a “video-first” way to engage with NYT content, surfacing videos from across all the company's properties.