International News Media Association (INMA)
@inmaorg.bsky.social
"In many markets, we frame subscriptions as the sources for growth and renaissance for journalism," INMA's @g-piechota.bsky.social writes. "In South Korea, they look more like insurance." Piechota shares an interview with Changhee Park, CEO of JoongAng Ilbo, in his latest blog.
The first paywall in South Korea and the danger of relying too much on tech platforms
An interview with Changhee Park, CEO of JoongAng Ilbo, the first major South Korean publisher to launch a paywall, shows the danger of relying too much on Big Tech platforms. Also, why retention is so...
www.inma.org
February 9, 2026 at 2:53 PM
"In many markets, we frame subscriptions as the sources for growth and renaissance for journalism," INMA's @g-piechota.bsky.social writes. "In South Korea, they look more like insurance." Piechota shares an interview with Changhee Park, CEO of JoongAng Ilbo, in his latest blog.
INMA Product & Tech Initiative Lead Jodie Hopperton shares a list of AI and software tools news media companies are using right now.
19 AI and software tools news companies are talking about
Broken down by use — from content and workflow tools to engagement and marketing tools — this list is worth a look by news leaders.
www.inma.org
February 5, 2026 at 6:23 PM
INMA Product & Tech Initiative Lead Jodie Hopperton shares a list of AI and software tools news media companies are using right now.
As AI evolves, it continues transforming newsrooms in new ways, and during this week’s Webinar — presented by the INMA Newsroom Innovation Initiative — members were given two revolutionary views of that transformation.
How AI is changing the newsroom in real time
This week’s Webinar, presented by the INMA Newsroom Innovation Initiative, looked at two ways AI is transforming newsroom operations.
www.inma.org
February 5, 2026 at 1:41 PM
As AI evolves, it continues transforming newsrooms in new ways, and during this week’s Webinar — presented by the INMA Newsroom Innovation Initiative — members were given two revolutionary views of that transformation.
With its Beyond the Data campaign, News24 turned to generative AI to develop audience personas.
News24 increases connection with AI-driven audience personas
The News24 Beyond the Data campaign deployed GenAI to synthesise research findings into five distinct, richly detailed audience personas.
www.inma.org
February 4, 2026 at 11:58 PM
With its Beyond the Data campaign, News24 turned to generative AI to develop audience personas.
As podcast Indo Sport celebrated its first birthday at the end of September, it hit highs of more than 200,000 downloads in a week.
With Indo Sport, the Irish Independent found a new playing field
Built on the success of Mediahuis Ireland’s growing podcast network, Indo Sport quickly has become a sensation for sports fans.
www.inma.org
February 4, 2026 at 6:28 PM
As podcast Indo Sport celebrated its first birthday at the end of September, it hit highs of more than 200,000 downloads in a week.
"Overreliance on a single company is never a good thing, as we have found to our peril, so this competition of AI tools — not just between Google and OpenAI — should be a good thing for the foundation of journalism," INMA Product & Tech Initiative Lead Jodie Hopperton writes.
Google’s AI tools have caught up
News companies should look at Google’s AI tools, which are giving OpenAI some competition.
www.inma.org
February 4, 2026 at 1:53 PM
"Overreliance on a single company is never a good thing, as we have found to our peril, so this competition of AI tools — not just between Google and OpenAI — should be a good thing for the foundation of journalism," INMA Product & Tech Initiative Lead Jodie Hopperton writes.
Melisa Erkurt, founder of Die Chefredaktion: “I’ve been working with young people for years and I see their behaviour. They don’t call up the news; they expect the news to reach them. That means: on the channels where they’re already spending their time.”
Young audiences don’t go to Web sites so Die Chefredaktion doesn’t have one
Melisa Erkurt, founder of Die Chefredaktion, shares her thoughts on reaching young audiences through 80,000 followers on Instagram, 25,000 on TikTok, and why the membership platform Steady is better t...
www.inma.org
February 3, 2026 at 10:59 PM
Melisa Erkurt, founder of Die Chefredaktion: “I’ve been working with young people for years and I see their behaviour. They don’t call up the news; they expect the news to reach them. That means: on the channels where they’re already spending their time.”
What kind of content are news organisations planning to focus on in an AI-driven ecosystem where consumers can easily find information in answer engines? INMA Newsroom Innovation Initiative Lead Sonali Verma shares some interesting pieces that show what publishers are thinking.
Back to the future: content strategy and connection in the AI era
News companies are realising the future of content in an AI world is being unique even if the content is not as broad. Will super journalists dominate media in the future?
www.inma.org
February 3, 2026 at 6:25 PM
What kind of content are news organisations planning to focus on in an AI-driven ecosystem where consumers can easily find information in answer engines? INMA Newsroom Innovation Initiative Lead Sonali Verma shares some interesting pieces that show what publishers are thinking.
By bringing Politiken and The New York Times together in a subscription bundle, the brands are joining a broader conversation in media about identity: Readers want journalism that is both local and global, serious and approachable.
Politiken and The New York Times get co-branding right
Politiken x The New York Times is a subscription bundle partnership where Danish newspaper Politiken gives its subscribers complimentary digital access to The New York Times and its lifestyle products...
www.inma.org
February 3, 2026 at 1:33 PM
By bringing Politiken and The New York Times together in a subscription bundle, the brands are joining a broader conversation in media about identity: Readers want journalism that is both local and global, serious and approachable.
Mediahuis Netherlands sought a new approach after seeing average attention time drop on breaking news stories.
Mediahuis helps audiences understand breaking news with user needs
Mediahuis has changed its approach to publishing breaking news, leveraging the user needs model to offer a better reading experience.
www.inma.org
February 2, 2026 at 9:46 PM
Mediahuis Netherlands sought a new approach after seeing average attention time drop on breaking news stories.
In her latest blog, INMA Newsroom Innovation Initiative Lead Sonali Verma shares common themes on the minds of editorial leaders around the world.
Newsrooms focus on AI, audiences, innovation in 2026
From innovation beyond AI to new formats to news fatigue, newsrooms throughout the world share common themes for this year.
www.inma.org
February 2, 2026 at 6:04 PM
In her latest blog, INMA Newsroom Innovation Initiative Lead Sonali Verma shares common themes on the minds of editorial leaders around the world.
"But here’s the thing: Unlike AI, the creator wave actually seems much more manageable for publishers — if they’re willing to change how they work," INMA Young Audiences Initiative Lead Kerstin Hasse writes.
When creator economy predictions feel like threats
Nic Newman’s Trends & Predictions finds 70% of news publishers worry content creators are taking time and attention away from their content, 39% fear losing top newsroom talent, and 50% plan to partne...
www.inma.org
February 2, 2026 at 2:32 PM
"But here’s the thing: Unlike AI, the creator wave actually seems much more manageable for publishers — if they’re willing to change how they work," INMA Young Audiences Initiative Lead Kerstin Hasse writes.
"The publishers best positioned for 2026 are those treating this as a moment of transition rather than a crisis to be managed," INMA Advertising Initiative Lead @gabedorosz.bsky.social writes.
Ad industry takeaways and priorities for 2026
Takeaways for 2026 include video not being optional and a focus on quality and premium over commodity.
www.inma.org
January 29, 2026 at 6:53 PM
"The publishers best positioned for 2026 are those treating this as a moment of transition rather than a crisis to be managed," INMA Advertising Initiative Lead @gabedorosz.bsky.social writes.
During this week’s INMA Advertising Initiative Webinar, three ad industry experts discussed how vertical video and AI reshape advertising, value, and overcoming infinite quality.
What publishers need to know about the changing advertising landscape
During this week’s INMA Advertising Initiative Webinar, Pablo Altieri of Diagonal Minds, Amy Garland of Bully Pulpit International, and Alessandro De Zanche of not just ADZ provided fresh perspectives...
www.inma.org
January 29, 2026 at 3:38 PM
During this week’s INMA Advertising Initiative Webinar, three ad industry experts discussed how vertical video and AI reshape advertising, value, and overcoming infinite quality.
The AI-related question for media companies is no longer if it should be used but how it should be implemented and managed in a way that does not undermine trust.
AI positioning, explainability necessary for financial news publishers to operationalise AI
As AI becomes more deeply embedded in everyday publishing operations, the leaders who succeed will be those who treat trust not as a static principle, but as something that must be continuously design...
www.inma.org
January 28, 2026 at 6:41 PM
The AI-related question for media companies is no longer if it should be used but how it should be implemented and managed in a way that does not undermine trust.
Though AI is a tech tool, how media organisations use and implement it should be led by editorial teams.
Editorial must own AI implementation with engineering support
Editorial applications require AI to function as a language tool, processing and transforming content journalists provide rather than generating knowledge from its own training.
www.inma.org
January 28, 2026 at 5:35 PM
Though AI is a tech tool, how media organisations use and implement it should be led by editorial teams.
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social synthesises recent and updated ad market forecasts from dentsu, WPP Media, WARC, Winterberry Group, Madison & Wall, IAB, Mediaocean, and others to provide a comprehensive overview of 2026.
A trillion-plus-dollar ad market, but who wins?
In this healthy ad market, here’s a channel by channel breakdown — from digital video to retail media to display — of where the money is going.
www.inma.org
January 28, 2026 at 2:51 PM
In his latest blog, INMA Advertising Initiative Lead @gabedorosz.bsky.social synthesises recent and updated ad market forecasts from dentsu, WPP Media, WARC, Winterberry Group, Madison & Wall, IAB, Mediaocean, and others to provide a comprehensive overview of 2026.
"Going it alone in the news media has become increasingly expensive," INMA Readers First Initiative Lead @g-piechota.bsky.social writes. "Digital subscription leaders no longer just transform their own businesses. They are making their skills travel."
Subscription playbook of the Nordic leaders
News media companies are exploring strategic partnerships in the search for sustainability.
www.inma.org
January 27, 2026 at 5:20 PM
"Going it alone in the news media has become increasingly expensive," INMA Readers First Initiative Lead @g-piechota.bsky.social writes. "Digital subscription leaders no longer just transform their own businesses. They are making their skills travel."
What is the best thing your team did in 2025? Check out the 20 category options in this year’s INMA Global Media Awards and showcase your team’s best work by entering. Friday, January 30, is the deadline to enter.
Deadline is Friday for INMA Global Media Awards entries
This year’s INMA Global Media Awards features 20 categories awarding excellence in the global media industry, including new categories for newsletters and new revenue diversification strategies. The d...
www.inma.org
January 27, 2026 at 12:06 AM
What is the best thing your team did in 2025? Check out the 20 category options in this year’s INMA Global Media Awards and showcase your team’s best work by entering. Friday, January 30, is the deadline to enter.
Content that maximises engagement might actually destroy your subscription business, INMA Readers First Initiative Lead @g-piechota.bsky.social writes in his latest blog.
New research: Polarising news is a trap for reader-funded media
New research tackles the big question of our time: Does polarising news content really pay and how?
www.inma.org
January 26, 2026 at 4:35 PM
Content that maximises engagement might actually destroy your subscription business, INMA Readers First Initiative Lead @g-piechota.bsky.social writes in his latest blog.
Tiroler Tageszeitung's redesigned app provides what users actually want: a lightweight user experience, individual customisation options, and dedicated sections for video and podcasts.
How Tiroler Tageszeitung took its news app from outdated to outstanding
When Tiroler Tageszeitung decided it was time to reinvent its news app, it went back to the drawing board to build something not just new, but fundamentally better.
www.inma.org
January 26, 2026 at 2:53 PM
Tiroler Tageszeitung's redesigned app provides what users actually want: a lightweight user experience, individual customisation options, and dedicated sections for video and podcasts.
The latest INMA report is out! The report explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven news discovery are transforming how audiences — particularly younger generations — engage with information.
New INMA report explores where content creators fit in news media
INMA’s first report of 2026, “Bridging the Audience Gap: News Brands + Content Creators,” explores the rise and appeal of influencers as trusted sources of news, turning journalists into in-house crea...
www.inma.org
January 22, 2026 at 5:26 PM
The latest INMA report is out! The report explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven news discovery are transforming how audiences — particularly younger generations — engage with information.
In her latest blog, Cecilia Campbell shares a case study that shows how AI frees up in the newsroom to create lasting value for readers and the business.
An investigation diary generates huge reader engagement for small Swedish newsroom
In an effort to become Sweden’s best newsroom, the small team at Södran began analysing content and jumped into investigative reporting.
www.inma.org
January 22, 2026 at 1:26 PM
In her latest blog, Cecilia Campbell shares a case study that shows how AI frees up in the newsroom to create lasting value for readers and the business.
Mediengruppe Pressedruck is rethinking digital products. Revenue-driven design has been implemented on multiple digital assets, including Web sites and news apps produced on the pd digital platform.
With revenue-driven design, Mediengruppe Pressedruck maximises monetisation opportunities
The new design helps Mediengruppe Pressedruck maximise the monetisation of journalistic content while ensuring an optimal reading experience.
www.inma.org
January 21, 2026 at 7:28 PM
Mediengruppe Pressedruck is rethinking digital products. Revenue-driven design has been implemented on multiple digital assets, including Web sites and news apps produced on the pd digital platform.
"It is definitely worth taking advantage of the lessons learnt from consumer marketing. Over the two-week campaign, we generated as many new customers as we did in all of last year."
How a familiar social media offer format boosted digital ad sales for Sanoma
To improve digital advertising sales, Sanoma borrowed a page from the news media’s consumer marketing playbook and offered advertisers an attractive introductory campaign with a free trial.
www.inma.org
January 21, 2026 at 5:52 PM
"It is definitely worth taking advantage of the lessons learnt from consumer marketing. Over the two-week campaign, we generated as many new customers as we did in all of last year."