Ready to explore? 👇
What trend from 2025 surprised you the most? Drop your thoughts below, we would love to hear your perspective.
🔗https://tinyurl.com/2p6937st

Inside the interactive Ipsos Year In Review report, you will discover:
✅ The global events that moved the needle
✅ Emerging patterns we are tracking into 2026
✅ Data-driven insights from our researchers worldwide
✅ Expert perspectives on what's next

This isn't just a recap of the past 12 months. It's a deep dive into the trends, shifts, and defining moments that shaped consumer behavior, public opinion, markets and society at large.

Grounded in data. Driven by curiosity. Built for clarity.

Check out the video to see how we are safeguarding data quality as AI evolves. 👇
#MarketResearch #DataQuality

For more information, contact us at [email protected].

Check out the video to discover how we help you measure real human behaviour.

In OOH advertising, device data is valuable, but it’s only part of the story. Counting signals alone can’t capture how real people move, notice, and engage with outdoor media.

At Ipsos, we combine behavioural insight with robust audience measurement.

The Big Question:
Is this a reflection of objective decline, or is it the human tendency to romanticize the past while facing the anxieties of the “Uneasy Decade”?
Find out more 👉 tinyurl.com/bde3k6dv

The results show a staggering sense of nostalgia.
Check out the video to see the breakdown of how the world views the "Good Old Days" versus today.

Explore the full December edition for the latest research shaping our world👉https://tinyurl.com/3b85b9pe

Highlights include:
• How people compare life in 2025 vs. 1975
• What the world really knows about COP30
• New global polling on conflicts and security
• How HI + AI can transform product testing
• State of Democracy 2025

…and more.