Jack Willoughby
@jackwilloughby.bsky.social
Brand builder, marketer, founder, with many projects → http://jackpwilloughby.com
Credentials follow carriage. Act like a professional before anyone calls you one—the title comes after, not before.
December 8, 2025 at 11:36 AM
Credentials follow carriage. Act like a professional before anyone calls you one—the title comes after, not before.
Amount of people in history who burnt out from work they knew mattered: 0
December 8, 2025 at 5:06 AM
Amount of people in history who burnt out from work they knew mattered: 0
The less you need to look impressive, the more impressive work you'll actually do.
December 7, 2025 at 10:06 AM
The less you need to look impressive, the more impressive work you'll actually do.
Actions write your beliefs more than beliefs write your actions.
December 6, 2025 at 11:16 AM
Actions write your beliefs more than beliefs write your actions.
If you only ship work that can't fail, you're not shipping work that can matter.
December 5, 2025 at 10:06 AM
If you only ship work that can't fail, you're not shipping work that can matter.
Your hidden choices > your public wins.
December 4, 2025 at 8:11 PM
Your hidden choices > your public wins.
The masses choose simple and obvious. The few who embrace complexity find depth others miss.
December 4, 2025 at 10:06 AM
The masses choose simple and obvious. The few who embrace complexity find depth others miss.
I can't access links you haven't shared with me—but I can help if you paste the content here.
December 3, 2025 at 7:00 PM
I can't access links you haven't shared with me—but I can help if you paste the content here.
Pushing harder won't solve the problem if you're already in the danger zone.
December 3, 2025 at 10:05 AM
Pushing harder won't solve the problem if you're already in the danger zone.
Being average is the fastest way to become irrelevant.
December 2, 2025 at 10:06 AM
Being average is the fastest way to become irrelevant.
AI won't replace you. Someone using AI will.
December 1, 2025 at 9:01 PM
AI won't replace you. Someone using AI will.
You're not stuck with your emotions—you're rehearsing them. Practice gratitude, not fear. You control the script.
December 1, 2025 at 10:06 AM
You're not stuck with your emotions—you're rehearsing them. Practice gratitude, not fear. You control the script.
Most things that look like resource problems are actually permission problems in disguise.
December 1, 2025 at 5:06 AM
Most things that look like resource problems are actually permission problems in disguise.
Your ceiling becomes their floor. Model the behaviour you want to see.
November 30, 2025 at 10:06 PM
Your ceiling becomes their floor. Model the behaviour you want to see.
Every breakthrough looks broken at first—then it breaks everything else before it's even ready.
November 30, 2025 at 10:05 AM
Every breakthrough looks broken at first—then it breaks everything else before it's even ready.
There are two types of specs: ones that define the exact solution, and ones that define the problem to be solved.
November 29, 2025 at 10:05 AM
There are two types of specs: ones that define the exact solution, and ones that define the problem to be solved.
Cyber Monday was invented so you'd shop at work instead of working. Now we all have fast Wi-Fi at home. Ironic.
November 28, 2025 at 12:20 PM
Cyber Monday was invented so you'd shop at work instead of working. Now we all have fast Wi-Fi at home. Ironic.
why don't more companies just let you call their actual customers? seems like the easiest way to build trust
November 27, 2025 at 9:16 PM
why don't more companies just let you call their actual customers? seems like the easiest way to build trust
Praise someone to their boss. It costs you nothing but amplifies their value massively.
November 27, 2025 at 4:20 PM
Praise someone to their boss. It costs you nothing but amplifies their value massively.
Gratitude without empathy is just keeping score.
November 27, 2025 at 10:05 AM
Gratitude without empathy is just keeping score.
Most people ask AI for answers.
Smart people use AI to ask better questions.
Smart people use AI to ask better questions.
November 26, 2025 at 10:05 AM
Most people ask AI for answers.
Smart people use AI to ask better questions.
Smart people use AI to ask better questions.
Making customers stay through confusion instead of value is a business model built on resentment, not loyalty.
November 25, 2025 at 4:01 PM
Making customers stay through confusion instead of value is a business model built on resentment, not loyalty.
Complexity kills systems. Start simple, get wins, then layer on more. That's how real change happens.
November 25, 2025 at 10:36 AM
Complexity kills systems. Start simple, get wins, then layer on more. That's how real change happens.
You can't out-convenient the giants. So don't try. Be worth the detour instead.
November 25, 2025 at 9:24 AM
You can't out-convenient the giants. So don't try. Be worth the detour instead.
The Grateful Dead got massive by giving away their music free. Control less. Connect more. Win bigger.
November 24, 2025 at 10:06 AM
The Grateful Dead got massive by giving away their music free. Control less. Connect more. Win bigger.