I had a phenomenal mentor who would tell his students to never use a research method until you can write the code to implement it from scratch.

#MarketResearch #DataScience #AI

Seeing Tom Griffiths present his manifesto had a significant impact on my approach to research (www.sciencedirect.com/science/arti... ).

#MarketResearch #ConsumerInsights #ResearchMethods #Innovation

“Revolutionizing” is overused in startup world. Revolutions are not incremental and they aren’t just shifts in the way things are done - they are radical and high speed transformations of values and systems.

#Innovation #AI

#AI should be making us think deeply about what human #skills we really value in our respective fields. Adopting AI should sharpen your perspective of where you add #value and the skills you need to develop to allow AI to deepen your work, not just increase efficiency.

Often #research methods not working is really just a sign that no one has figured out how to make them work yet.

#MarketResearch #ConsumerInsights

Methodological dogmas are dangerous in any research space.

#MarketResearch #Insights #ConsumerInsights