It's pretty incredible that #AppLovin has spiked in value despite having a very similiar size of client base to #UnityAds. AppLovin has long had stronger ties to brands and they've utilized financial advantages as well. They're dominant in non Google/FB #mobileadvertising now

I've been consistently finding that about 20% of the top apps have the mobile #advertising tracking SDKs for AppsFlyer. This turned out to be a lot less than I had expected, though there are a lot of top apps that this makes sense for (Google, FB, Samsung apps etc)

appgoblin.info/companies/ty...