It ain't enough to create your own category. You must embody that category visually.

#shorttermrentals #categorydesign #natureretreats #experientialstay

Hot take: Hospitality design shouldn't begin with creating the guest avatar. But rather creating the category.

Start with latter, you just might unearth avatars you'd never dream up.

Agree? Disagree?

#HotTake #UniqueStays #CategoryDesign #ExperientialHospitality