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jasmo.bsky.social
jasmine james
@jasmo.bsky.social
620 followers 1.4K following 940 posts
Freelance games PR person @ Double Jump (Fellow Traveller), Ziggurat Interactive and indie clients. 📧: [email protected] I bring a kind of clown reaction photos and bad dad jokes vibe to the party that everybody loves actually (she/her)
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · Jan 23
Hi, I'm Jasmine James, a freelance games PR. 👋🏽

I'm currently working with Double Jump (Fellow Traveller - Citizen Sleeper 2, Afterlove EP), Ziggurat (retro games), and taking on indie clients.

Indie or a small team looking for PR/influencer help? Drop me a line at [email protected] 💌
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Reposted by jasmine james
littlecornersgame.bsky.social
Little Corners - DEMO ON STEAM @littlecornersgame.bsky.social · 1d
It's #wishlistwednesday! Little Corners has a brand new demo launching next week as part of the Steam Next Fest! If you love cozy little decorating games - this is the game for you! store.steampowered.com/app/3651310/...
Little Corners on Steam
Peel, place, and arrange stickers across tiny windows into different worlds. Relax and unwind to lofi beats, collect unique stickers and share your cozy creations with the world.
store.steampowered.com
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 21h
Google, you will answer for your crimes!

fwiw I know you want to help even if it can be frustrating for folks on either side of this (i say either side, like we aren't all on the side of "helping people know about cool things to play")
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jasmine james @jasmo.bsky.social · 21h
Exactlyyyyy, as a PR person I have to find ways to get creative around this. Sometimes it's like "well this game is like this popular game meets x" or "previous similar game you covered did numbers" or just really appealing to the right writer?
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 21h
was the colour coordination w the jumper on purpose?
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 22h
While also being funny and kind! Truly the face of the league (I will not welcome any other candidates for this)
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 22h
I know John at Kotaku often talks about the indiepalooza posts doing really well for the site but yeah - is that happening consistently?

We have to be realistic about the situation/or work w press to figure out HOW something can do numbers for them. e.g highlighting data from other sources
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 22h
No Clip (in all its forms) is the fricking best. So glad to see the second channel do numbers, too!
dannyodwyer.bsky.social
dannyodwyer @dannyodwyer.bsky.social · 1d
We've added 14k YouTube subs to noclip_2 in the past month, pretty much exclusively covering underground and indie games like this. Please come be part of what we're building over there.
noclipvideo.bsky.social
/noclip @noclipvideo.bsky.social · 1d
House of Necrosis by @warkus.bsky.social wears it's influences on it's sleeve. But it's roguelite loop and mystery dungeon gameplay presents a whole new challenge.

www.youtube.com/watch?v=K3Wb...
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 23h
In any case, I'm glad the game is doing well without press coverage!
jasmo.bsky.social
jasmine james @jasmo.bsky.social · 23h
Supporting and taking lesser-known sites seriously is also key, so that they CAN become as big as Kotaku and that there are more spaces for folks to speak about great games.

Finally - this highlights why it's important to have a comprehensive marketing plan and not counting on any one part.
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jasmine james @jasmo.bsky.social · 23h
It's also important not to disrespect the sites that aren't Kotaku, RPS et. al. Who's to say their audiences are especially interested in Little Rocket Lab and would generate sales, versus a smaller, more niche site with a switched on city-building audience?
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 23h
Looking at the launch press release (which is quite short), there's none of that data, no highlight of the hook, no info about requesting a code - unless that's in the preamble text I can't see. There's also a typo in the title of the Games Press version (unsure if that's your fault or theirs).
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jasmine james @jasmo.bsky.social · 23h
In comms, did you highlight that it's on Game Pass, for example? Did you leverage the data for the demo or the support from content creators - stuff that shows press their articles would be read, too?
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 23h
As someone who regularly works with bigger and smaller gaming press, it's really about the angle and the execution. I know No More Robots sends to its own list for example - is that list updated regularly to keep track of all the layoffs and new contacts?
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jasmine james @jasmo.bsky.social · 23h
see: Megabonk as an example.

Journalists actively want to cover smaller indie things but are sometimes unable to. It's not a case of "you're not big, fuck off," I think that's quite harsh and an unfair understanding of the pressures they're under, if I'm honest.
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jasmine james @jasmo.bsky.social · 23h
We have to understand the realities of press in 2025. Catastrophic layoffs, overworked, underpaid journalists writing with a C-suite mandate to focus on SEO-driving games - games that people are searching for. That will typically include the bigger things but can include smaller games that take off
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 23h
This was not on my numbers go up list but hm, it also has a demo so maybe I could check it out
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 1d
I'm in the same boat - I know a guy who loves the series and keeps trying to convince me to play but it's so intimidating! @lloydcoombes.bsky.social says that character builds make all the diff

Maybe we give it a go during the next free weekend? If we can get over the ridiculous install size lol
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 1d
I want to get into a new Numbers Go Brrrrr game so bad
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 1d
"Challenging boss encounters" can someone confirm if the wider game inaccessible to newcomers or if it's more "easy to learn, difficult to master" vibes????
lloydcoombes.bsky.social
Lloyd Coombes @lloydcoombes.bsky.social · 1d
Really happy to be back on the Epic Games Store talking @path-of-exile.bsky.social

store.epicgames.com/en-US/blog/5...
5 reasons to pick up Path of Exile 2, the early access ARPG that keeps on giving
Path of Exile 2 is a fantastic ARPG that offers all the gore and loot you could want, and it’s not even finished yet.
store.epicgames.com
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 1d
he hit that shit so cleanly i can'ttttt
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Reposted by jasmine james
willowguard.bsky.social
Willow Guard @willowguard.bsky.social · 1d
Willow Guard is taking part of Finnish Games Week Steam event and showcasing at Pocket Gamer Connects Indie Area, we are so proud to be part of it and of course game is on discount 😎

store.steampowered.com/sale/Finnish...

#gamedev #indiedev #steamevent #steam #pcgaming
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jasmine james @jasmo.bsky.social · 2d
@sailortabbycat.bsky.social saw this and thought of u(s)
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 2d
This is my GOTYTINWO (Game of the Year That I'm Not Working On)
powerwashsimulator.co.uk
PowerWash Simulator 💦 @powerwashsimulator.co.uk · 2d
Get ready to suit up, Washers 💦

You'll be able to collect your keys and get busting grime October 23rd!

Coming to PC, Xbox Series X|S, PlayStation 5 and Nintendo Switch 2
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jasmo.bsky.social
jasmine james @jasmo.bsky.social · 2d
To add - you don't need to posture in front of a journalist and no journalist is going to think you're an idiot. Even so, having someone think you're an idiot/being surprised you don't know about something is still better than written text where you talk out of your ass.
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jasmine james @jasmo.bsky.social · 2d
Thank you for this, as a PR person! In addition to "I can't comment," being able to say "I don't have an informed opinion about that right now" is also valid.

You can go back and do your research, journalists don't mind a follow up to add a thought later. Better than speaking in a misinformed way.
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