Jay Fenster
banner
jayfenster.bsky.social
Jay Fenster
@jayfenster.bsky.social
The New York Times once said I shape the cultural imagination but now I just mostly write about out of home advertising

marketing manager @ OUTFRONT Media | prospect lefferts gardens, ny
Bright side of Grand Theft Auto VI being delayed until next May is I can claw back the week of PTO I was planning to take upon release.

For now, I wrote about the real-life OUTFRONT billboards featured in GTA V and the cultural significance behind them.

www.outfront.com/blog/grand-t...
May 14, 2025 at 5:58 PM
Bank of America sponsored the Boston Marathon last year and made a big splash with this OOH campaign that the OAAA just named winner of the Local Media Plan Awards.

I wrote about it for Brand Central Station. www.outfront.com/blog/how-win...
May 14, 2025 at 5:42 PM
International tourism may be down but domestic travel and staycation demand is still strong. I wrote about five ways how OOH can help travel & tourism advertisers make the pivot. www.outfront.com/blog/as-inte...
May 8, 2025 at 3:00 PM
Imagine going on Shark Tank to hear your product is a waste of time and that your customers are clowns. Then you build it to a $15M brand on the shelves of Target, Walmart, and CVS.

Read about The Lip Bar and other Shark Tank success stories at Brand Central Station. outfront.com/blog/shark-t...
March 13, 2025 at 4:13 PM
It's 2025 and I'm writing blog posts about Steve Aoki caking people. This time it was the founder of Neuro, the TikTok-favorite gum brand (in which Aoki just invested). My latest on Brand Central Station. outfront-social.com/7AVN16dbPH
March 11, 2025 at 8:35 PM
Sophomore slump? Not here! I ran it back on Brand Central Station for a look at how @outfrontmediausa.bsky.social helped PBR Teams build on its successful inaugural season. www.outfront.com/blog/pbr-tea...
February 24, 2025 at 9:19 PM
Trends o'clock is my favorite time of the year! Forgive the mixed metaphor, I'm just excited to share the 2025 OUTFRONT Advertising Trends Report, authored by yours truly. It's 50+ pages of insights into consumers, the advertising industry, & out of home.

wegetyou.outfront.com/TrendsReport...
January 22, 2025 at 10:12 PM
Media buyers ranked OUTFRONT second in delivering large audience reach and third in cost efficiency and brand safety. Why does that matter? Visit Brand Central Station to find out. www.outfront.com/blog/outfron...
January 8, 2025 at 9:52 PM
Have you seen the latest research from the OAAA? Lots of actionable insights about social out of home. I wrote up five key takeaways from The Harris Poll's findings over at Brand Central Station. www.outfront.com/blog/influen...
December 13, 2024 at 2:40 PM
Did you know that Times Square is home to the world’s largest, longest-running digital public art program? It’s true! This place is more than meets the eye. My latest on Brand Central Station pulls back the curtain. outfront-social.com/5g9rJUx3jQ
December 9, 2024 at 5:05 PM
I spoke with Monica Obrebski, Chief Marketing & Communications Officer at @ctfoodshare.bsky.social, about how out of home helps the organization fulfill its mission. www.outfront.com/blog/how-out...
November 22, 2024 at 6:08 PM