In 2025, Ubisoft has 3 games:
- Anno 117 (1 dev studio)
- Just Dance (1 dev studio)
- R6 Mobile (already live in several countries)

I can’t count ACS since it came last fiscal and was (almost) done end of 2024.

How is this even remotely possible? 17k employees but no output is a management failure

Un par plateforme en général, rarement j’arrête un jeu pour y revenir plus tard

It’s a free to play PVP game, silently dropping the game massively increase the chance of DoA. Even if it’s actually good, you can’t get the ball rolling if players login, fail to find a match and leave. Not having beta or demo or even gameplay video before launch is 100% on them, not on media

After checking LinkedIn, it seems like they don’t have marketing team in the studio despite 100 people working there.

So maybe they got dropped by their publisher? Or got scammed or they fired their marketing agency last minute? That would explain why they don’t have the basic assets

May I ask why you feel this way? Cause I thought this was fun to have more achievements than most games

Is it ?

Si tu veux te lancer dans les boissons par ex, t’as aucune chance de concurrencer Coca sur les sodas car les buveurs de coca cherchent pas la nouveauté. Alors que sur le marché des bières artisanales, ouais t’as une vraie possibilité, le public est demandeur.

Le jeu vidéo peut donner cette illusion que tout est possible, n’importe quel jeu peut avoir du succès, mais c’est partiellement vrai car certains publics demandent de la nouveauté tandis que d’autres se contentent juste du meilleur de sa catégorie (qui est souvent là depuis bien longtemps)

Il dit les choses telles qu’elles sont, son message c’est qu’il y a des genres sur lesquels des indés à petit budget ont une chance car la demande est très forte. Que ce soit des jeux qualitatifs ou mémorables ou intéressants à créer n’est pas vraiment de son ressort, libre à chacun de suivre ou pas

And better yet, I’m also certain than simple catchy concepts are produced faster since everyone in the team is more naturally aligned on the direction, on where the fun should be.

Thanks for coming to my Ted talk, bye bye!

(sorry for this absurd long thread, I got carried out a bit lol)

This would this make people feel involved in the company’s success again and motivate them.

Just make the whole thing anonymous so there’s no ego involved and no people claiming « it’s my idea, I want to be the creative director ». Ideas are cheap, collective intelligence is a strength

How can Ubisoft shift things around now? Here’s my suggestion Yves: ask your 15k+ employees to submit and evaluate pitch ideas.

Starting with one sentence, then one image, then a 1 minute fake trailer. If people go « why not, maybe, idk », discard the idea.

And unpopular opinion: gamers are ready to accept a loooot of jankiness as long as they’re playing cool shit. Like, a lot. Remember Cyberpunk.

Spending more time to make a bigger and more polished game is never going to replace the strength of an irresistible concept.

Many factors can explain why games are bigger and take longer to make, it’s not just a Ubisoft thing. But if anything that should push them to dedicate so much more resources to figure out the catchiest core premises, the ideas that can instantly sell themselves with their first 2 minutes trailer.

However, and this is the second factor, Ubisoft also lost its velocity and that amplifies the problem imo.

They used to be able to make games so fast, so a mid-success wasn’t as much of a problem.

And if it did work, they’d capitalize super fast (AC Brotherhood)

Even if they were the first in their respective series, The Div 2 would be less attractive than Div 1. FC6 less than FC3. Motorfest less than The Crew. WD3 less than WD1.And I could go on and on.

And idk if they were lucky back then in deciding their concepts or have changed their approach since