Jeff Loy
@jeffloy.bsky.social
Communications and photography professional. Travel fan. Music geek. Foodie that’s weird about tomatoes.
Photo Friday: Rock band The Supersuckers perform in Denton, Texas.
#photography #music #editorialphotography #musicphotography
#photography #music #editorialphotography #musicphotography
December 12, 2025 at 1:43 PM
Photo Friday: Rock band The Supersuckers perform in Denton, Texas.
#photography #music #editorialphotography #musicphotography
#photography #music #editorialphotography #musicphotography
Previously considered just another marketing channel, social media has evolved into a critical part of the customer experience.
Social media management platform Emplifi compiled 12 ways to drive engagement during the holidays and beyond. emplifi.io/resources/bl...
#socialmedia #business #strategy
Social media management platform Emplifi compiled 12 ways to drive engagement during the holidays and beyond. emplifi.io/resources/bl...
#socialmedia #business #strategy
[Infographic] 12 Days of social media insights
Get key stats to power your social media marketing strategy and break through the noise this holiday season.
emplifi.io
December 11, 2025 at 1:17 PM
Previously considered just another marketing channel, social media has evolved into a critical part of the customer experience.
Social media management platform Emplifi compiled 12 ways to drive engagement during the holidays and beyond. emplifi.io/resources/bl...
#socialmedia #business #strategy
Social media management platform Emplifi compiled 12 ways to drive engagement during the holidays and beyond. emplifi.io/resources/bl...
#socialmedia #business #strategy
A/B testing has become the default for organizations. But what if the default is holding us back?
Business and marketing professors Tomomichi Amano and Joonhwi Joo argue that an approach called asymptotic minimax-regret (AMMR) could be more successful.
hbr.org/2025/12/your... #marketing #strategy
Business and marketing professors Tomomichi Amano and Joonhwi Joo argue that an approach called asymptotic minimax-regret (AMMR) could be more successful.
hbr.org/2025/12/your... #marketing #strategy
You’re Probably A/B Testing Too Much. Here’s What to Do Instead.
A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an overemphasis on statistical significance. Traditional approaches require waiting f...
hbr.org
December 10, 2025 at 2:40 PM
A/B testing has become the default for organizations. But what if the default is holding us back?
Business and marketing professors Tomomichi Amano and Joonhwi Joo argue that an approach called asymptotic minimax-regret (AMMR) could be more successful.
hbr.org/2025/12/your... #marketing #strategy
Business and marketing professors Tomomichi Amano and Joonhwi Joo argue that an approach called asymptotic minimax-regret (AMMR) could be more successful.
hbr.org/2025/12/your... #marketing #strategy
Platform13 founder Leila Fataar says social media no longer feels social, AI slop is a poor substitution for creativity and too much emphasis is being placed on technology and data.
Her solution? Stop being safe & start writing new rules. www.marketingweek.com/bring-back-g...
#marketing #strategy
Her solution? Stop being safe & start writing new rules. www.marketingweek.com/bring-back-g...
#marketing #strategy
It’s time to bring back guerrilla marketing
Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.
www.marketingweek.com
December 3, 2025 at 2:49 PM
Platform13 founder Leila Fataar says social media no longer feels social, AI slop is a poor substitution for creativity and too much emphasis is being placed on technology and data.
Her solution? Stop being safe & start writing new rules. www.marketingweek.com/bring-back-g...
#marketing #strategy
Her solution? Stop being safe & start writing new rules. www.marketingweek.com/bring-back-g...
#marketing #strategy
In a study of websites with the most visits by Similarweb, the most surprising note may be that the United States Postal Service makes the list.
The rest of the list is what many would suspect, with Google leading the pack.
www.socialmediatoday.com/news/the-mos...
#communications #technology
The rest of the list is what many would suspect, with Google leading the pack.
www.socialmediatoday.com/news/the-mos...
#communications #technology
The Most Visited Websites in the US [Infographic]
Google remains way ahead, though ChatGPT is rising.
www.socialmediatoday.com
December 2, 2025 at 3:12 PM
In a study of websites with the most visits by Similarweb, the most surprising note may be that the United States Postal Service makes the list.
The rest of the list is what many would suspect, with Google leading the pack.
www.socialmediatoday.com/news/the-mos...
#communications #technology
The rest of the list is what many would suspect, with Google leading the pack.
www.socialmediatoday.com/news/the-mos...
#communications #technology
Is a communications audit part of your 2026 strategic plan?
Join IABC Dallas on Monday, Dec. 8, 6–7:30 pm as Shea Sullivan, internal communications and change consultant, to find out why it should be.
www.eventbrite.com/e/communicat...
#communications #professionaldevelopment
Join IABC Dallas on Monday, Dec. 8, 6–7:30 pm as Shea Sullivan, internal communications and change consultant, to find out why it should be.
www.eventbrite.com/e/communicat...
#communications #professionaldevelopment
Communications Audits: Gain Insights to Drive Strategic Decisions
This high-impact virtual session will leave you equipped to elevate your organization’s communication performance with confidence.
www.eventbrite.com
December 1, 2025 at 1:17 PM
Is a communications audit part of your 2026 strategic plan?
Join IABC Dallas on Monday, Dec. 8, 6–7:30 pm as Shea Sullivan, internal communications and change consultant, to find out why it should be.
www.eventbrite.com/e/communicat...
#communications #professionaldevelopment
Join IABC Dallas on Monday, Dec. 8, 6–7:30 pm as Shea Sullivan, internal communications and change consultant, to find out why it should be.
www.eventbrite.com/e/communicat...
#communications #professionaldevelopment
Expectations from five generations of attendees, the growth of micro-communities and continued rising costs: Meeting and event professionals still see potential in what a new report calls "the new normal."
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
associationsnow.com
November 11, 2025 at 1:51 PM
Expectations from five generations of attendees, the growth of micro-communities and continued rising costs: Meeting and event professionals still see potential in what a new report calls "the new normal."
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
associationsnow.com/2025/11/repo...
#eventprofs #meetingprofs #business
Doing more with less has always been a day at the office for association marketers. According to Mighty Citizen’s new benchmark report, that trend isn’t stopping anytime soon, but there is light at the end of the tunnel. www.asaecenter.org/resources/ar...
#strategy #marketing #associations
#strategy #marketing #associations
Associations at a Crossroads: What an Annual Marketing Survey Reveals
www.asaecenter.org
November 5, 2025 at 5:18 PM
Doing more with less has always been a day at the office for association marketers. According to Mighty Citizen’s new benchmark report, that trend isn’t stopping anytime soon, but there is light at the end of the tunnel. www.asaecenter.org/resources/ar...
#strategy #marketing #associations
#strategy #marketing #associations
Is Bluesky worth the time for brands? For many, the answer has been "no," but that could be changing. www.socialmediatoday.com/news/bluesky...
#socialmedia #marketing #communications
#socialmedia #marketing #communications
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
www.socialmediatoday.com
November 4, 2025 at 1:54 PM
Is Bluesky worth the time for brands? For many, the answer has been "no," but that could be changing. www.socialmediatoday.com/news/bluesky...
#socialmedia #marketing #communications
#socialmedia #marketing #communications
All the cool kids are doing it, so… A movie you've seen more than seven times with a gif.
a man with a beard wearing a suit and white shirt
ALT: a man with a beard wearing a suit and white shirt
media.tenor.com
November 3, 2025 at 5:43 PM
All the cool kids are doing it, so… A movie you've seen more than seven times with a gif.
Podcasts can almost buy beer. So...now what?
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
Podcasts created a new media category. Where do they go from here?
The rise of the format opened new doors for content creators and advertisers, but the once audio-only industry is increasingly video-centric.
www.marketingbrew.com
October 30, 2025 at 12:49 PM
Podcasts can almost buy beer. So...now what?
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
Officially named in 2005, the platform has morphed from an audio-only format into a multimedia experience.
As video continues to become the standard, where do podcasts go from here? www.marketingbrew.com/stories/2025...
#podcasts #technology
The requisite “Hey, look. We’re here!” shot for social media.
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
October 25, 2025 at 8:51 PM
The requisite “Hey, look. We’re here!” shot for social media.
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
(Seriously, teenage me is freaking out that Bill and Ted are in the building).
#WaitingForGodot #Broadway #NewYork
Photo Friday: An outtake from many years ago of a Halloween commercial photo shoot for a craft store ad...shot in May.
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
October 24, 2025 at 1:13 PM
Photo Friday: An outtake from many years ago of a Halloween commercial photo shoot for a craft store ad...shot in May.
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
It's common to be working in a hot studio during the summer while shooting winter scenes or freezing during a summer-themed shoot.
#photography #commercialphotography
Citing data that shows video watch time is up 20% year-over-year and more people are using it as an alternative to TikTok, Instagram's Reels and DM buttons are being moved into the second and third tab positions respectively.
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
Instagram’s Updated UI Is Coming — Whether You Like It or Not
Instagram is looking to put more focus on Reels and DMs.
www.socialmediatoday.com
October 23, 2025 at 1:19 PM
Citing data that shows video watch time is up 20% year-over-year and more people are using it as an alternative to TikTok, Instagram's Reels and DM buttons are being moved into the second and third tab positions respectively.
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
www.socialmediatoday.com/news/instagr...
#communications #socialmedia
Communications consultant Soumik Roy, CMP, PMP, CCMP, warns that communicators need to practice "linguistic foresight," especially in the digital age, when social movements evolve faster than ever. www.iabc.com/catalyst/art...
#communications #language #strategy
#communications #language #strategy
When Words Shape Movements: Communicators at the Forefront of Change
Language is never static. It bends and adapts to the pressures of society, shaped by shifting values, cultural moments, and generational voices. Nowhere is this more evident than in the space of socia...
www.iabc.com
October 22, 2025 at 12:37 PM
Communications consultant Soumik Roy, CMP, PMP, CCMP, warns that communicators need to practice "linguistic foresight," especially in the digital age, when social movements evolve faster than ever. www.iabc.com/catalyst/art...
#communications #language #strategy
#communications #language #strategy
Experiential peak moments for attendees, engagement through overhead sign design and rethinking swag in the name of sustainability are just a few examples from IMEX America of how event marketers can break through the noise. www.eventmarketer.com/article/imex... #eventprofs #marketing #strategy
IMEX America 2025: Five Takeaways for Trade Show Marketers
EM was on the ground at IMEX America 2025 to bring you the latest thinking and activations inspo to inform your trade show program.
www.eventmarketer.com
October 21, 2025 at 1:34 PM
Experiential peak moments for attendees, engagement through overhead sign design and rethinking swag in the name of sustainability are just a few examples from IMEX America of how event marketers can break through the noise. www.eventmarketer.com/article/imex... #eventprofs #marketing #strategy
Photo Friday: Art deco architecture in Tulsa, Oklahoma. The city contains one of the largest collections of this type of architecture in the United States.
#photography #travel #architecture
#photography #travel #architecture
October 17, 2025 at 12:37 PM
Photo Friday: Art deco architecture in Tulsa, Oklahoma. The city contains one of the largest collections of this type of architecture in the United States.
#photography #travel #architecture
#photography #travel #architecture
Kellogg School fellow Sanjay Khosla says that when leaders and companies cling to what once worked, the comfort can become costly.
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
Leaders, It’s Time to Stop Being Cozy
Four tips from a CEO to get out of your comfort zone and help your company fly.
insight.kellogg.northwestern.edu
October 16, 2025 at 12:14 PM
Kellogg School fellow Sanjay Khosla says that when leaders and companies cling to what once worked, the comfort can become costly.
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
insight.kellogg.northwestern.edu/article/lead... #leadership #professionaldevelopment #personaldevelopment
Looking at 36 social media predictions heading into the new year, one trend that stands out across multiple platforms appears to be the use of AI, more AI and [checks notes], yes, even more AI. www.socialmediatoday.com/news/36-pred... #socialmedia #technology #strategy
36 Predictions for Social Media Marketing in 2026
These tips and trend pointers could help you prepare your marketing plan for 2026.
www.socialmediatoday.com
October 15, 2025 at 12:46 PM
Looking at 36 social media predictions heading into the new year, one trend that stands out across multiple platforms appears to be the use of AI, more AI and [checks notes], yes, even more AI. www.socialmediatoday.com/news/36-pred... #socialmedia #technology #strategy
Andrew Holland, dir. of SEO for digital PR agency JBH, offers a bold prediction about Generative Engine Optimization and the future of SEO:
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
The new marketing buzzword is GEO - but is it real?
SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.
www.marketingweek.com
October 1, 2025 at 12:37 PM
Andrew Holland, dir. of SEO for digital PR agency JBH, offers a bold prediction about Generative Engine Optimization and the future of SEO:
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
"The SEO industry as we know it will die. Not gradually but in a single day." www.marketingweek.com/marketing-bu...
#marketing #technology #digitalmarketing
What if your self-doubt wasn’t a weakness, but your leadership superpower?
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
Self-doubt can be a secret weapon. You just have to know how to use it
How to conquer self-doubt to become the best leader you can be.
www.fastcompany.com
September 30, 2025 at 12:33 PM
What if your self-doubt wasn’t a weakness, but your leadership superpower?
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
After thousands of hours interviewing leaders, author Kelli Thompson found self-doubt was common and developed ways to beat this paralyzing emotion. www.fastcompany.com/91397593/how...
#leadership #professionaldevelopment
Creative Mornings Fort Worth returned from hiatus with the theme of "Blossom" and singer/songwriter and co-founder of the consulting firm Wills + Martin, Elizabeth Wills.
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
September 29, 2025 at 1:41 PM
Creative Mornings Fort Worth returned from hiatus with the theme of "Blossom" and singer/songwriter and co-founder of the consulting firm Wills + Martin, Elizabeth Wills.
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
For more information on Creative Mornings Fort Worth, visit creativemornings.com/cities/FW
#creativemornings #FortWorth
Photo Friday: Ryman Auditorium, Nashville, Tennessee
#photography #travel #history #travelphotography
#photography #travel #history #travelphotography
September 26, 2025 at 12:37 PM
Photo Friday: Ryman Auditorium, Nashville, Tennessee
#photography #travel #history #travelphotography
#photography #travel #history #travelphotography
Brand takeovers. Sensors tracking the appeal of ads. Retailers like Best Buy are trying to recreate successful online marketing tactics in their brick-and-mortar stores.
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
What happens when you bring digital ads into brick-and-mortar stores?
Best Buy is making a push to sell more in-store ads on their many available screens, including "takeovers" by a single brand
www.marketplace.org
September 24, 2025 at 1:22 PM
Brand takeovers. Sensors tracking the appeal of ads. Retailers like Best Buy are trying to recreate successful online marketing tactics in their brick-and-mortar stores.
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
Is it information overload for consumers, though?
www.marketplace.org/story/2025/0...
#marketing #technology #strategy
For a number of brands, going smaller is becoming big business among Gen Z and millennials.
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail
Mini products are everywhere—here’s why
Brands from Trader Joe’s to Tower 28 are making smaller, cuter products to reach price-savvy and extremely online consumers.
www.marketingbrew.com
September 23, 2025 at 12:23 PM
For a number of brands, going smaller is becoming big business among Gen Z and millennials.
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail
Mini products are becoming a popular trend on social media and a novel way for brands to introduce themselves to new customers. www.marketingbrew.com/stories/2025...
#marketing #socialmedia #retail