Jeremy Enns
@jeremyenns.bsky.social
Podcast marketing nerd, writer, and strategist.
👨🏫 Podcast Marketing Academy
💌 Scrappy Podcasting
🎙️ Roast My Podcast
🎙️ Podcast Marketing Trends Explained
👨🏫 Podcast Marketing Academy
💌 Scrappy Podcasting
🎙️ Roast My Podcast
🎙️ Podcast Marketing Trends Explained
The first step to growing any podcast is creating what @jayacunzo calls a "Growable Show".
But how do you know when you've found it?
In my experience, it's when you start getting messages like these on a regular basis.
But how do you know when you've found it?
In my experience, it's when you start getting messages like these on a regular basis.
November 18, 2024 at 2:53 PM
The first step to growing any podcast is creating what @jayacunzo calls a "Growable Show".
But how do you know when you've found it?
In my experience, it's when you start getting messages like these on a regular basis.
But how do you know when you've found it?
In my experience, it's when you start getting messages like these on a regular basis.
Nice to wake up to the next mini-milestone for Podcast Marketing Trends Explained.
Thanks to everyone who's listened and shared the show so far (except that one jerk from Canada who left a 1-star rating) 😑
Thanks to everyone who's listened and shared the show so far (except that one jerk from Canada who left a 1-star rating) 😑
November 18, 2024 at 2:53 PM
Nice to wake up to the next mini-milestone for Podcast Marketing Trends Explained.
Thanks to everyone who's listened and shared the show so far (except that one jerk from Canada who left a 1-star rating) 😑
Thanks to everyone who's listened and shared the show so far (except that one jerk from Canada who left a 1-star rating) 😑
This growth rate from @ChartableDotCom is weirdly specific...
Also, strange that we have more reviews than ratings?
Also, strange that we have more reviews than ratings?
November 18, 2024 at 2:53 PM
This growth rate from @ChartableDotCom is weirdly specific...
Also, strange that we have more reviews than ratings?
Also, strange that we have more reviews than ratings?
Definitely a vanity achievement...
But it's pretty cool to see @mijustin & my new show Podcast Marketing Trends Explained near the top of Marketing charts all over the world.
#27 🇺🇸
#15href="/hashtag/15" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#15 🇨🇦
#15 🇬🇧
Along with a dozen or so others.
Best of all?
Reaching #4 in 🇺🇿 (Uzbekistan)
But it's pretty cool to see @mijustin & my new show Podcast Marketing Trends Explained near the top of Marketing charts all over the world.
#27 🇺🇸
#15href="/hashtag/15" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#15 🇨🇦
#15 🇬🇧
Along with a dozen or so others.
Best of all?
Reaching #4 in 🇺🇿 (Uzbekistan)
November 18, 2024 at 2:53 PM
Definitely a vanity achievement...
But it's pretty cool to see @mijustin & my new show Podcast Marketing Trends Explained near the top of Marketing charts all over the world.
#27 🇺🇸
#15href="/hashtag/15" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#15 🇨🇦
#15 🇬🇧
Along with a dozen or so others.
Best of all?
Reaching #4 in 🇺🇿 (Uzbekistan)
But it's pretty cool to see @mijustin & my new show Podcast Marketing Trends Explained near the top of Marketing charts all over the world.
#27 🇺🇸
#15href="/hashtag/15" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#15 🇨🇦
#15 🇬🇧
Along with a dozen or so others.
Best of all?
Reaching #4 in 🇺🇿 (Uzbekistan)
What are the podcast trends you're looking out for in 2024?
I've got a few things I've got my eye on that I talked through with one of my favourite podcast hosts & marketers @fabgiovanetti from @altmarkschool.
Check it out...
I've got a few things I've got my eye on that I talked through with one of my favourite podcast hosts & marketers @fabgiovanetti from @altmarkschool.
Check it out...
November 18, 2024 at 2:53 PM
What are the podcast trends you're looking out for in 2024?
I've got a few things I've got my eye on that I talked through with one of my favourite podcast hosts & marketers @fabgiovanetti from @altmarkschool.
Check it out...
I've got a few things I've got my eye on that I talked through with one of my favourite podcast hosts & marketers @fabgiovanetti from @altmarkschool.
Check it out...
This is the kind of response I want from all new newsletter subscribers from now on.
November 18, 2024 at 2:53 PM
This is the kind of response I want from all new newsletter subscribers from now on.
One of the hardest things about podcast marketing is this:
There’s no one-size-fits-all approach.
Cut and paste the tactics that are wildly effective for someone else onto your show, product, or business and they rarely get anywhere close to the same results.
If you’ve ever
There’s no one-size-fits-all approach.
Cut and paste the tactics that are wildly effective for someone else onto your show, product, or business and they rarely get anywhere close to the same results.
If you’ve ever
November 18, 2024 at 2:53 PM
One of the hardest things about podcast marketing is this:
There’s no one-size-fits-all approach.
Cut and paste the tactics that are wildly effective for someone else onto your show, product, or business and they rarely get anywhere close to the same results.
If you’ve ever
There’s no one-size-fits-all approach.
Cut and paste the tactics that are wildly effective for someone else onto your show, product, or business and they rarely get anywhere close to the same results.
If you’ve ever
Welp.
2.5 years after ending my last podcast, I just finished recording the first episode of a new show with @mijustin.
If you enjoy nerding out about podcast growth & marketing, this might be the show for you.
More details coming soon.
2.5 years after ending my last podcast, I just finished recording the first episode of a new show with @mijustin.
If you enjoy nerding out about podcast growth & marketing, this might be the show for you.
More details coming soon.
November 18, 2024 at 2:53 PM
Welp.
2.5 years after ending my last podcast, I just finished recording the first episode of a new show with @mijustin.
If you enjoy nerding out about podcast growth & marketing, this might be the show for you.
More details coming soon.
2.5 years after ending my last podcast, I just finished recording the first episode of a new show with @mijustin.
If you enjoy nerding out about podcast growth & marketing, this might be the show for you.
More details coming soon.
Every Wednesday, I share a new short, unorthodox idea about growing a podcast with 6500+ scrappy, underdog creators and brands.
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
November 18, 2024 at 2:53 PM
Every Wednesday, I share a new short, unorthodox idea about growing a podcast with 6500+ scrappy, underdog creators and brands.
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
What's your favourite piece of BS podcast advice?
November 18, 2024 at 2:53 PM
What's your favourite piece of BS podcast advice?
Every Wednesday I send out an unorthodox 2-minute tip on how to punch above your weight as a scrappy, underdog podcast creator.
Want to get the next one?
Join over 6,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
Want to get the next one?
Join over 6,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
November 18, 2024 at 2:53 PM
Every Wednesday I send out an unorthodox 2-minute tip on how to punch above your weight as a scrappy, underdog podcast creator.
Want to get the next one?
Join over 6,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
Want to get the next one?
Join over 6,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
Every Wednesday, I share a new short, unorthodox idea about growing a podcast with 1500+ scrappy, underdog creators and brands.
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
November 18, 2024 at 2:53 PM
Every Wednesday, I share a new short, unorthodox idea about growing a podcast with 1500+ scrappy, underdog creators and brands.
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
It's called the Scrappy Podcasting Newsletter.
Sign up to get the next issue delivered to your inbox tomorrow....
This line from @kadlac's newsletter today:
"Simply, confidence comes from acknowledging that the life you have lived is worth something."
❤️
"Simply, confidence comes from acknowledging that the life you have lived is worth something."
❤️
November 18, 2024 at 2:53 PM
This line from @kadlac's newsletter today:
"Simply, confidence comes from acknowledging that the life you have lived is worth something."
❤️
"Simply, confidence comes from acknowledging that the life you have lived is worth something."
❤️
Every Wednesday I send out an unorthodox 2-minute tip on how to punch above your weight as a scrappy, underdog podcast creator.
Want to get the next one?
Join over 2,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
Want to get the next one?
Join over 2,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
November 18, 2024 at 2:53 PM
Every Wednesday I send out an unorthodox 2-minute tip on how to punch above your weight as a scrappy, underdog podcast creator.
Want to get the next one?
Join over 2,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
Want to get the next one?
Join over 2,500 other creators who are already signed up to the Scrappy Podcasting Newsletter....
Ready to kick off the 6th and final week of the @PodGrowthSchool 1k Accelerator!
Let's goooooooooo!
Let's goooooooooo!
November 18, 2024 at 2:53 PM
Ready to kick off the 6th and final week of the @PodGrowthSchool 1k Accelerator!
Let's goooooooooo!
Let's goooooooooo!
Things are getting a bit nerdy as I'm mapping out my updated newsletter/content/product ecosystem onboarding flow...
November 18, 2024 at 2:53 PM
Things are getting a bit nerdy as I'm mapping out my updated newsletter/content/product ecosystem onboarding flow...
Just hit a big newsletter milestone.
Going into 2023, my goal was to hit 10k by the end of the year.
To be honest, I thought it was a bit of a long shot.
But then I joined both @SparkLoopHQ & the @ConvertKit Creator Network...
So I guess I'm shooting for 20k by EOY now?
Going into 2023, my goal was to hit 10k by the end of the year.
To be honest, I thought it was a bit of a long shot.
But then I joined both @SparkLoopHQ & the @ConvertKit Creator Network...
So I guess I'm shooting for 20k by EOY now?
November 18, 2024 at 2:53 PM
Just hit a big newsletter milestone.
Going into 2023, my goal was to hit 10k by the end of the year.
To be honest, I thought it was a bit of a long shot.
But then I joined both @SparkLoopHQ & the @ConvertKit Creator Network...
So I guess I'm shooting for 20k by EOY now?
Going into 2023, my goal was to hit 10k by the end of the year.
To be honest, I thought it was a bit of a long shot.
But then I joined both @SparkLoopHQ & the @ConvertKit Creator Network...
So I guess I'm shooting for 20k by EOY now?
Quick Podcast Tip #299
If you can't explain every step of your growth strategy in granular detail... you don't have a strategy.
For every marketing activity, define:
🎯 The intended result
✅ The action to achieve it
🤔 Why it will work
Otherwise, you're operating on hope.
If you can't explain every step of your growth strategy in granular detail... you don't have a strategy.
For every marketing activity, define:
🎯 The intended result
✅ The action to achieve it
🤔 Why it will work
Otherwise, you're operating on hope.
November 18, 2024 at 2:53 PM
Quick Podcast Tip #299
If you can't explain every step of your growth strategy in granular detail... you don't have a strategy.
For every marketing activity, define:
🎯 The intended result
✅ The action to achieve it
🤔 Why it will work
Otherwise, you're operating on hope.
If you can't explain every step of your growth strategy in granular detail... you don't have a strategy.
For every marketing activity, define:
🎯 The intended result
✅ The action to achieve it
🤔 Why it will work
Otherwise, you're operating on hope.
The time between delivering a podcast audit & waiting for a response is always nerve-wracking.
I make a point to deliver audits w/ kindness & empathy...
But I also make a point not to pull any punches and call out all the issues that are keeping the show from growth.
Somet
I make a point to deliver audits w/ kindness & empathy...
But I also make a point not to pull any punches and call out all the issues that are keeping the show from growth.
Somet
November 18, 2024 at 2:53 PM
The time between delivering a podcast audit & waiting for a response is always nerve-wracking.
I make a point to deliver audits w/ kindness & empathy...
But I also make a point not to pull any punches and call out all the issues that are keeping the show from growth.
Somet
I make a point to deliver audits w/ kindness & empathy...
But I also make a point not to pull any punches and call out all the issues that are keeping the show from growth.
Somet
Quick Podcast Tip #298
The 80/20 rule of growing a podcast:
1. Create a show that aligns with existing audience demand...
2. In an original & compelling way.
Too many creators & teams try to skip one or both of these steps... and then wonder why marketing is so hard.
The 80/20 rule of growing a podcast:
1. Create a show that aligns with existing audience demand...
2. In an original & compelling way.
Too many creators & teams try to skip one or both of these steps... and then wonder why marketing is so hard.
November 18, 2024 at 2:53 PM
Quick Podcast Tip #298
The 80/20 rule of growing a podcast:
1. Create a show that aligns with existing audience demand...
2. In an original & compelling way.
Too many creators & teams try to skip one or both of these steps... and then wonder why marketing is so hard.
The 80/20 rule of growing a podcast:
1. Create a show that aligns with existing audience demand...
2. In an original & compelling way.
Too many creators & teams try to skip one or both of these steps... and then wonder why marketing is so hard.
One of our @PodGrowthSchool members posted their May numbers in the community this morning.
Here's their timeline:
👉 Joined membership & went through the curriculum
👉 Got busy with managing a very successful membership/education business
👉 Came back & implemented what we teach l
Here's their timeline:
👉 Joined membership & went through the curriculum
👉 Got busy with managing a very successful membership/education business
👉 Came back & implemented what we teach l
November 18, 2024 at 2:53 PM
One of our @PodGrowthSchool members posted their May numbers in the community this morning.
Here's their timeline:
👉 Joined membership & went through the curriculum
👉 Got busy with managing a very successful membership/education business
👉 Came back & implemented what we teach l
Here's their timeline:
👉 Joined membership & went through the curriculum
👉 Got busy with managing a very successful membership/education business
👉 Came back & implemented what we teach l
Question for the data-driven podcasters out there:
If you track any of the following, what are your rough metrics for:
📈 Listener → Paid client/customer conversion rate
📈 Listener → email subscriber conversion rate
📈 Average listener value
📈 Listener acquisition cost
📈
If you track any of the following, what are your rough metrics for:
📈 Listener → Paid client/customer conversion rate
📈 Listener → email subscriber conversion rate
📈 Average listener value
📈 Listener acquisition cost
📈
November 18, 2024 at 2:53 PM
Question for the data-driven podcasters out there:
If you track any of the following, what are your rough metrics for:
📈 Listener → Paid client/customer conversion rate
📈 Listener → email subscriber conversion rate
📈 Average listener value
📈 Listener acquisition cost
📈
If you track any of the following, what are your rough metrics for:
📈 Listener → Paid client/customer conversion rate
📈 Listener → email subscriber conversion rate
📈 Average listener value
📈 Listener acquisition cost
📈
Instead of using your podcast intros to tell your listeners why they should keep listening, cut the preamble and show them.
Good intros aren't just a table of contents.
They hook listeners, then set the stakes in a way that makes them feel invested.
Good intros aren't just a table of contents.
They hook listeners, then set the stakes in a way that makes them feel invested.
November 18, 2024 at 2:53 PM
Instead of using your podcast intros to tell your listeners why they should keep listening, cut the preamble and show them.
Good intros aren't just a table of contents.
They hook listeners, then set the stakes in a way that makes them feel invested.
Good intros aren't just a table of contents.
They hook listeners, then set the stakes in a way that makes them feel invested.
Think of each episode as a landing page.
Its job is to sell to your listeners that you're worth engaging with further.
This means:
✍️ Speaking to their pain points & desires
✍️ Showcasing your credibility
✍️ Offering them a compelling path forward
Its job is to sell to your listeners that you're worth engaging with further.
This means:
✍️ Speaking to their pain points & desires
✍️ Showcasing your credibility
✍️ Offering them a compelling path forward
November 18, 2024 at 2:53 PM
Think of each episode as a landing page.
Its job is to sell to your listeners that you're worth engaging with further.
This means:
✍️ Speaking to their pain points & desires
✍️ Showcasing your credibility
✍️ Offering them a compelling path forward
Its job is to sell to your listeners that you're worth engaging with further.
This means:
✍️ Speaking to their pain points & desires
✍️ Showcasing your credibility
✍️ Offering them a compelling path forward
Quick Podcast Tip #297
Whether it's interviewing, production, or marketing...
Most things that appear effortless from the outside are the result of years of focused effort, training, and meticulous preparation.
Don't mistake the appearance of ease for "easy to create".
Whether it's interviewing, production, or marketing...
Most things that appear effortless from the outside are the result of years of focused effort, training, and meticulous preparation.
Don't mistake the appearance of ease for "easy to create".
November 18, 2024 at 2:53 PM
Quick Podcast Tip #297
Whether it's interviewing, production, or marketing...
Most things that appear effortless from the outside are the result of years of focused effort, training, and meticulous preparation.
Don't mistake the appearance of ease for "easy to create".
Whether it's interviewing, production, or marketing...
Most things that appear effortless from the outside are the result of years of focused effort, training, and meticulous preparation.
Don't mistake the appearance of ease for "easy to create".