Jerrica
@jerricasays.bsky.social
Ex-agency insider helping Hollywood’s overlooked build visibility + leverage
12+ years behind the scenes ➡️now building my own
🟢 Greenlight Yourself™️
12+ years behind the scenes ➡️now building my own
🟢 Greenlight Yourself™️
Hollywood didn’t flinch when writers went broke.
But Ryan Coogler’s deal? That made them sweat.
Because it wasn’t about access.
It was about ownership.
But Ryan Coogler’s deal? That made them sweat.
Because it wasn’t about access.
It was about ownership.
May 2, 2025 at 9:59 PM
Hollywood didn’t flinch when writers went broke.
But Ryan Coogler’s deal? That made them sweat.
Because it wasn’t about access.
It was about ownership.
But Ryan Coogler’s deal? That made them sweat.
Because it wasn’t about access.
It was about ownership.
If you’re a #creative in Hollywood feeling overlooked—this is your wake-up call.
Visibility isn’t luck. It’s a strategy.
Let’s build your Visibility Roadmap in 3 bold steps 👇🏽
Visibility isn’t luck. It’s a strategy.
Let’s build your Visibility Roadmap in 3 bold steps 👇🏽
May 2, 2025 at 1:30 PM
If you’re a #creative in Hollywood feeling overlooked—this is your wake-up call.
Visibility isn’t luck. It’s a strategy.
Let’s build your Visibility Roadmap in 3 bold steps 👇🏽
Visibility isn’t luck. It’s a strategy.
Let’s build your Visibility Roadmap in 3 bold steps 👇🏽
It’s a good day to create.
Make something—big or small, polished or messy. Just start.
Make something—big or small, polished or messy. Just start.
May 1, 2025 at 9:59 PM
It’s a good day to create.
Make something—big or small, polished or messy. Just start.
Make something—big or small, polished or messy. Just start.
A24 bet on voice.
Not just visuals. Not just vibes.
They invested in bold POVs—filmmakers who had something to say.
Creators: your voice is your value. Don’t water it down.
Not just visuals. Not just vibes.
They invested in bold POVs—filmmakers who had something to say.
Creators: your voice is your value. Don’t water it down.
May 1, 2025 at 1:31 PM
A24 bet on voice.
Not just visuals. Not just vibes.
They invested in bold POVs—filmmakers who had something to say.
Creators: your voice is your value. Don’t water it down.
Not just visuals. Not just vibes.
They invested in bold POVs—filmmakers who had something to say.
Creators: your voice is your value. Don’t water it down.
You don’t need more time, more followers, or more validation. You need to start. The sooner you post, the sooner you grow. #creatives
April 30, 2025 at 9:59 PM
You don’t need more time, more followers, or more validation. You need to start. The sooner you post, the sooner you grow. #creatives
I’ve been a runner-up more times than I can count. Still, I’m building my own platform. Every “almost” sharpened my vision. I don’t need anyone’s stamp to greenlight my story—I’ll keep showing up, and building, until it’s undeniable.
April 30, 2025 at 2:31 PM
I’ve been a runner-up more times than I can count. Still, I’m building my own platform. Every “almost” sharpened my vision. I don’t need anyone’s stamp to greenlight my story—I’ll keep showing up, and building, until it’s undeniable.
4 things I learned coaching a TV writer who hadn’t posted in a year:
1. Not working on your passion projects will lead to burnout.
2. You 1000% need a personal brand outside of the show name or title on your résumé. (1/2)
#TVwriters #writing
1. Not working on your passion projects will lead to burnout.
2. You 1000% need a personal brand outside of the show name or title on your résumé. (1/2)
#TVwriters #writing
April 30, 2025 at 1:31 PM
4 things I learned coaching a TV writer who hadn’t posted in a year:
1. Not working on your passion projects will lead to burnout.
2. You 1000% need a personal brand outside of the show name or title on your résumé. (1/2)
#TVwriters #writing
1. Not working on your passion projects will lead to burnout.
2. You 1000% need a personal brand outside of the show name or title on your résumé. (1/2)
#TVwriters #writing
When you’re building a brand, a business, a movement...
you’ve got to be okay with the unfollows, the unsubscribes, the 0-comment posts.
Silence doesn’t mean you’re not making impact.
It means you’re laying the foundation.
Keep building.
#businessthreads
you’ve got to be okay with the unfollows, the unsubscribes, the 0-comment posts.
Silence doesn’t mean you’re not making impact.
It means you’re laying the foundation.
Keep building.
#businessthreads
April 29, 2025 at 1:31 PM
When you’re building a brand, a business, a movement...
you’ve got to be okay with the unfollows, the unsubscribes, the 0-comment posts.
Silence doesn’t mean you’re not making impact.
It means you’re laying the foundation.
Keep building.
#businessthreads
you’ve got to be okay with the unfollows, the unsubscribes, the 0-comment posts.
Silence doesn’t mean you’re not making impact.
It means you’re laying the foundation.
Keep building.
#businessthreads
You don’t need permission to build the career you were meant for. #creatives
April 28, 2025 at 9:59 PM
You don’t need permission to build the career you were meant for. #creatives
Underrecognized is a stage. Underqualified is a lie.
April 28, 2025 at 4:06 PM
Underrecognized is a stage. Underqualified is a lie.
Underrecognized #creatives: You’re not behind. You’re just building in a system that values noise over talent.
April 22, 2025 at 11:59 PM
Underrecognized #creatives: You’re not behind. You’re just building in a system that values noise over talent.
The most dangerous person in the room? The one who’s underrecognized, not underqualified.
April 22, 2025 at 8:01 PM
The most dangerous person in the room? The one who’s underrecognized, not underqualified.
Underrecognized doesn’t mean underqualified. It means underestimated. And that’s their mistake.
#creatives
#creatives
April 21, 2025 at 8:58 PM
Underrecognized doesn’t mean underqualified. It means underestimated. And that’s their mistake.
#creatives
#creatives
Some films entertain you. Others break you wide open.
I saw #Sinners today. I walked out inspired and grieving.
Inspired by the storytelling.
Grieving for the dream I’ve carried for years that still hasn’t come true.
(1/3)
I saw #Sinners today. I walked out inspired and grieving.
Inspired by the storytelling.
Grieving for the dream I’ve carried for years that still hasn’t come true.
(1/3)
April 20, 2025 at 7:36 PM
Some films entertain you. Others break you wide open.
I saw #Sinners today. I walked out inspired and grieving.
Inspired by the storytelling.
Grieving for the dream I’ve carried for years that still hasn’t come true.
(1/3)
I saw #Sinners today. I walked out inspired and grieving.
Inspired by the storytelling.
Grieving for the dream I’ve carried for years that still hasn’t come true.
(1/3)
April 20, 2025 at 4:03 PM
Hollywood doesn’t need more IP. It needs a marketing reality check.
Creators are out here doing more with a phone than studios are with $50M.
Studios need to market like creators. Creators need to launch like empires. #creators
Creators are out here doing more with a phone than studios are with $50M.
Studios need to market like creators. Creators need to launch like empires. #creators
April 19, 2025 at 12:46 AM
Hollywood doesn’t need more IP. It needs a marketing reality check.
Creators are out here doing more with a phone than studios are with $50M.
Studios need to market like creators. Creators need to launch like empires. #creators
Creators are out here doing more with a phone than studios are with $50M.
Studios need to market like creators. Creators need to launch like empires. #creators
Creators are out-marketing studios with nothing but an iPhone, a story, and consistency.
April 18, 2025 at 9:59 PM
Creators are out-marketing studios with nothing but an iPhone, a story, and consistency.
April 18, 2025 at 9:44 PM
If your original movie flops, it’s not because people don’t care.
It’s because they didn’t know it existed.
Studios wait until the last minute to market, then blame audiences.
Start building when the script is locked.
Find out how here: greenlightyourself.beehiiv.com/p/hollywood-...
It’s because they didn’t know it existed.
Studios wait until the last minute to market, then blame audiences.
Start building when the script is locked.
Find out how here: greenlightyourself.beehiiv.com/p/hollywood-...
April 18, 2025 at 6:27 PM
If your original movie flops, it’s not because people don’t care.
It’s because they didn’t know it existed.
Studios wait until the last minute to market, then blame audiences.
Start building when the script is locked.
Find out how here: greenlightyourself.beehiiv.com/p/hollywood-...
It’s because they didn’t know it existed.
Studios wait until the last minute to market, then blame audiences.
Start building when the script is locked.
Find out how here: greenlightyourself.beehiiv.com/p/hollywood-...
Original movies aren’t failing.
Studios just aren’t building audiences early enough.
Today’s issue of Greenlight Yourself drops at 2PM EST:
A playbook for studios + creators to build demand before the cameras roll.
Subscribe before it hits: greenlightyourself.beehiiv.com/subscribe
Studios just aren’t building audiences early enough.
Today’s issue of Greenlight Yourself drops at 2PM EST:
A playbook for studios + creators to build demand before the cameras roll.
Subscribe before it hits: greenlightyourself.beehiiv.com/subscribe
April 18, 2025 at 11:10 AM
Original movies aren’t failing.
Studios just aren’t building audiences early enough.
Today’s issue of Greenlight Yourself drops at 2PM EST:
A playbook for studios + creators to build demand before the cameras roll.
Subscribe before it hits: greenlightyourself.beehiiv.com/subscribe
Studios just aren’t building audiences early enough.
Today’s issue of Greenlight Yourself drops at 2PM EST:
A playbook for studios + creators to build demand before the cameras roll.
Subscribe before it hits: greenlightyourself.beehiiv.com/subscribe
For the almost-staffed writers.
The comedians with reels but no reach.
The performers with credits—but no traction.
The producers, directors, and creators doing
everything behind the scenes.
This is for you. 🧵
The comedians with reels but no reach.
The performers with credits—but no traction.
The producers, directors, and creators doing
everything behind the scenes.
This is for you. 🧵
April 18, 2025 at 12:52 AM
For the almost-staffed writers.
The comedians with reels but no reach.
The performers with credits—but no traction.
The producers, directors, and creators doing
everything behind the scenes.
This is for you. 🧵
The comedians with reels but no reach.
The performers with credits—but no traction.
The producers, directors, and creators doing
everything behind the scenes.
This is for you. 🧵
Studios spend $50M+ on a film and start marketing 6 weeks before release—then wonder why no one shows up.
It’s not an IP problem. It’s an audience problem.
In tomorrow’s issue of Greenlight Yourself, I’ll tell you what to do instead.
Subscribe: greenlightyourself.beehiiv.com/subscribe
It’s not an IP problem. It’s an audience problem.
In tomorrow’s issue of Greenlight Yourself, I’ll tell you what to do instead.
Subscribe: greenlightyourself.beehiiv.com/subscribe
April 17, 2025 at 12:59 PM
Studios spend $50M+ on a film and start marketing 6 weeks before release—then wonder why no one shows up.
It’s not an IP problem. It’s an audience problem.
In tomorrow’s issue of Greenlight Yourself, I’ll tell you what to do instead.
Subscribe: greenlightyourself.beehiiv.com/subscribe
It’s not an IP problem. It’s an audience problem.
In tomorrow’s issue of Greenlight Yourself, I’ll tell you what to do instead.
Subscribe: greenlightyourself.beehiiv.com/subscribe
Some days the words flow. Other days? It’s like I'm pulling my edges out.
Today—it’s flowing. And I’m soooooo grateful for that.
I’m working on one of the most important issues I’ve written for Greenlight Yourself.
It drops this Friday. Make sure you’re subscribed—you won’t want to miss it.
Today—it’s flowing. And I’m soooooo grateful for that.
I’m working on one of the most important issues I’ve written for Greenlight Yourself.
It drops this Friday. Make sure you’re subscribed—you won’t want to miss it.
April 13, 2025 at 5:30 PM
Some days the words flow. Other days? It’s like I'm pulling my edges out.
Today—it’s flowing. And I’m soooooo grateful for that.
I’m working on one of the most important issues I’ve written for Greenlight Yourself.
It drops this Friday. Make sure you’re subscribed—you won’t want to miss it.
Today—it’s flowing. And I’m soooooo grateful for that.
I’m working on one of the most important issues I’ve written for Greenlight Yourself.
It drops this Friday. Make sure you’re subscribed—you won’t want to miss it.
I hope you end the day by doing something you love!
April 12, 2025 at 10:42 PM
I hope you end the day by doing something you love!
April 12, 2025 at 1:40 PM