joann jen
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joannjen.bsky.social
joann jen
@joannjen.bsky.social
Building Topi Ventures | "Life is uncertain. Eat dessert first."
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hi, i’m joann. 👋

i’ve built food brands in boardrooms + grocery aisles. now i’m here for what’s real: less trend-chasing, more trust.

co-founder/ceo @ topi ventures. snacks with soul. insights with bite.

let’s talk food, behavior, and what actually works.
Lotus root grows in mud, but when sliced, reveals a lacework of quiet beauty.

At Miss Kim in Ann Arbor, it was served simply—with doenjang, plum syrup, and toasted cashews.

It didn’t shout.
It stayed with me.

🥢 www.joannjen.com/musings/the-...
The Quiet Work of Lotus Root — Joann Jen
A quietly powerful dish at Miss Kim reminded me: the best food doesn’t shout. It lingers—asking us to notice, reflect, and trust what’s already working.
www.joannjen.com
May 5, 2025 at 2:09 AM
Saw a bar of chocolate labeled Duck Shit Dancong. Couldn’t not pick it up.

A prized oolong. A name rooted in folklore.

Not built to sell—built to make you pause.

New post on naming, curiosity, and what stuck with me:
🫖 www.joannjen.com/musings/what...
What Duck Shit Tea Taught Me About Curiosity — Joann Jen
It started with a bar of chocolate labeled Duck Shit Tea —unexpected, a little playful, and full of history. A reminder that curiosity often leads to the richest stories.
www.joannjen.com
April 25, 2025 at 2:16 AM
hi, i’m joann. 👋

i’ve built food brands in boardrooms + grocery aisles. now i’m here for what’s real: less trend-chasing, more trust.

co-founder/ceo @ topi ventures. snacks with soul. insights with bite.

let’s talk food, behavior, and what actually works.
March 22, 2025 at 8:14 PM