Jock Busuttil
@jock.imanageproducts.com.ap.brid.gy
Jock Busuttil is a product management and leadership coach, product leader and author. He has spent over two decades working with technology companies to […]
🌉 bridged from ⁂ https://imanageproducts.com/author/jock/, follow @ap.brid.gy to interact
🌉 bridged from ⁂ https://imanageproducts.com/author/jock/, follow @ap.brid.gy to interact
PRODUCTHEAD: Bad service! *Sit*
» Bad services can arise from not realising the service and the user need have drifted apart
» GenAI shifts the focus from shipping products to stewarding living systems that are continually learning and adapting […]
[Original post on imanageproducts.com]
» Bad services can arise from not realising the service and the user need have drifted apart
» GenAI shifts the focus from shipping products to stewarding living systems that are continually learning and adapting […]
[Original post on imanageproducts.com]
January 26, 2026 at 11:15 AM
PRODUCTHEAD: Bad service! *Sit*
» Bad services can arise from not realising the service and the user need have drifted apart
» GenAI shifts the focus from shipping products to stewarding living systems that are continually learning and adapting […]
[Original post on imanageproducts.com]
» Bad services can arise from not realising the service and the user need have drifted apart
» GenAI shifts the focus from shipping products to stewarding living systems that are continually learning and adapting […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Beliefs and culture
» Changing behaviour and beliefs is crucial for people to adopt a fundamentally new org strategy
» Culture optimised without alignment has unintended consequences
#prodmgmt #behaviour #beliefs #culture #transformation 📖 […]
[Original post on imanageproducts.com]
» Changing behaviour and beliefs is crucial for people to adopt a fundamentally new org strategy
» Culture optimised without alignment has unintended consequences
#prodmgmt #behaviour #beliefs #culture #transformation 📖 […]
[Original post on imanageproducts.com]
January 22, 2026 at 4:21 PM
PRODUCTHEAD: Beliefs and culture
» Changing behaviour and beliefs is crucial for people to adopt a fundamentally new org strategy
» Culture optimised without alignment has unintended consequences
#prodmgmt #behaviour #beliefs #culture #transformation 📖 […]
[Original post on imanageproducts.com]
» Changing behaviour and beliefs is crucial for people to adopt a fundamentally new org strategy
» Culture optimised without alignment has unintended consequences
#prodmgmt #behaviour #beliefs #culture #transformation 📖 […]
[Original post on imanageproducts.com]
Startup to Scale-up Club Q&A – 13th Jan 2026
» Recommendations for automated infrastructure monitoring
» Safe presentation of medical data in Femtech apps
» Trade-offs of cloud versus local AI deployment for agricultural technology
and more
#prodmgmt […]
[Original post on imanageproducts.com]
» Recommendations for automated infrastructure monitoring
» Safe presentation of medical data in Femtech apps
» Trade-offs of cloud versus local AI deployment for agricultural technology
and more
#prodmgmt […]
[Original post on imanageproducts.com]
January 14, 2026 at 4:54 PM
Startup to Scale-up Club Q&A – 13th Jan 2026
» Recommendations for automated infrastructure monitoring
» Safe presentation of medical data in Femtech apps
» Trade-offs of cloud versus local AI deployment for agricultural technology
and more
#prodmgmt […]
[Original post on imanageproducts.com]
» Recommendations for automated infrastructure monitoring
» Safe presentation of medical data in Femtech apps
» Trade-offs of cloud versus local AI deployment for agricultural technology
and more
#prodmgmt […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Good OKR, bad OKR
» KPIs measure what you’re already doing, OKRs are for change
» Problematic OKRs are too big in scope, activity-focused and disconnected from strategy
» The Narrative, Commitments, Tasks (NCT) framework offers an […]
[Original post on imanageproducts.com]
» KPIs measure what you’re already doing, OKRs are for change
» Problematic OKRs are too big in scope, activity-focused and disconnected from strategy
» The Narrative, Commitments, Tasks (NCT) framework offers an […]
[Original post on imanageproducts.com]
January 12, 2026 at 11:53 AM
PRODUCTHEAD: Good OKR, bad OKR
» KPIs measure what you’re already doing, OKRs are for change
» Problematic OKRs are too big in scope, activity-focused and disconnected from strategy
» The Narrative, Commitments, Tasks (NCT) framework offers an […]
[Original post on imanageproducts.com]
» KPIs measure what you’re already doing, OKRs are for change
» Problematic OKRs are too big in scope, activity-focused and disconnected from strategy
» The Narrative, Commitments, Tasks (NCT) framework offers an […]
[Original post on imanageproducts.com]
PRODUCTHEAD: A team can be greater than the sum of its parts
» Product duos and trios can enhance the team, but are never more important than the team as a whole
» If a team depends on an external decision-maker, could that person join the team to […]
[Original post on imanageproducts.com]
» Product duos and trios can enhance the team, but are never more important than the team as a whole
» If a team depends on an external decision-maker, could that person join the team to […]
[Original post on imanageproducts.com]
January 5, 2026 at 10:46 AM
PRODUCTHEAD: A team can be greater than the sum of its parts
» Product duos and trios can enhance the team, but are never more important than the team as a whole
» If a team depends on an external decision-maker, could that person join the team to […]
[Original post on imanageproducts.com]
» Product duos and trios can enhance the team, but are never more important than the team as a whole
» If a team depends on an external decision-maker, could that person join the team to […]
[Original post on imanageproducts.com]
PRODUCTHEAD: The most popular of 2025
» Most read edition: ‘Where does the time go?’ – a developer explains the work around the work
» Edition with most clicks: ‘The rift between design and product’ – reportedly designers covet the PM position
» Most […]
[Original post on imanageproducts.com]
» Most read edition: ‘Where does the time go?’ – a developer explains the work around the work
» Edition with most clicks: ‘The rift between design and product’ – reportedly designers covet the PM position
» Most […]
[Original post on imanageproducts.com]
December 15, 2025 at 10:47 AM
PRODUCTHEAD: The most popular of 2025
» Most read edition: ‘Where does the time go?’ – a developer explains the work around the work
» Edition with most clicks: ‘The rift between design and product’ – reportedly designers covet the PM position
» Most […]
[Original post on imanageproducts.com]
» Most read edition: ‘Where does the time go?’ – a developer explains the work around the work
» Edition with most clicks: ‘The rift between design and product’ – reportedly designers covet the PM position
» Most […]
[Original post on imanageproducts.com]
Startup to Scale-up Club Q&A – 9th Dec 2025
» Why it’s important to check assumptions before embarking on a costly product build
» Keeping customer data segregated in the right way while avoiding over-engineering
» When on-premise servers are a more […]
[Original post on imanageproducts.com]
» Why it’s important to check assumptions before embarking on a costly product build
» Keeping customer data segregated in the right way while avoiding over-engineering
» When on-premise servers are a more […]
[Original post on imanageproducts.com]
December 10, 2025 at 10:01 AM
Startup to Scale-up Club Q&A – 9th Dec 2025
» Why it’s important to check assumptions before embarking on a costly product build
» Keeping customer data segregated in the right way while avoiding over-engineering
» When on-premise servers are a more […]
[Original post on imanageproducts.com]
» Why it’s important to check assumptions before embarking on a costly product build
» Keeping customer data segregated in the right way while avoiding over-engineering
» When on-premise servers are a more […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Product in highly dynamic markets
» Product-market fit is more elusive than ever in a dynamic market
» In deep-tech companies, it’s unrealistic to compete with your team on technical knowledge
» ‘Financial theatre’ occurs when the Board […]
[Original post on imanageproducts.com]
» Product-market fit is more elusive than ever in a dynamic market
» In deep-tech companies, it’s unrealistic to compete with your team on technical knowledge
» ‘Financial theatre’ occurs when the Board […]
[Original post on imanageproducts.com]
December 1, 2025 at 10:46 AM
PRODUCTHEAD: Product in highly dynamic markets
» Product-market fit is more elusive than ever in a dynamic market
» In deep-tech companies, it’s unrealistic to compete with your team on technical knowledge
» ‘Financial theatre’ occurs when the Board […]
[Original post on imanageproducts.com]
» Product-market fit is more elusive than ever in a dynamic market
» In deep-tech companies, it’s unrealistic to compete with your team on technical knowledge
» ‘Financial theatre’ occurs when the Board […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Tilting the umbrella
» Thinking purely in problems to solve can limit you
» The words you use to describe your proposition are really a test of how well you know your target users’ needs
» Find ways to ‘tilt the umbrella’: small […]
[Original post on imanageproducts.com]
» Thinking purely in problems to solve can limit you
» The words you use to describe your proposition are really a test of how well you know your target users’ needs
» Find ways to ‘tilt the umbrella’: small […]
[Original post on imanageproducts.com]
November 24, 2025 at 12:16 PM
PRODUCTHEAD: Tilting the umbrella
» Thinking purely in problems to solve can limit you
» The words you use to describe your proposition are really a test of how well you know your target users’ needs
» Find ways to ‘tilt the umbrella’: small […]
[Original post on imanageproducts.com]
» Thinking purely in problems to solve can limit you
» The words you use to describe your proposition are really a test of how well you know your target users’ needs
» Find ways to ‘tilt the umbrella’: small […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Building, wayfinding and landscape architecture
» Too often, ‘building’ becomes the default state for a product team, at the expense of other valuable ways of working
» An product team should not be so rigid that it cannot cope with the […]
[Original post on imanageproducts.com]
» Too often, ‘building’ becomes the default state for a product team, at the expense of other valuable ways of working
» An product team should not be so rigid that it cannot cope with the […]
[Original post on imanageproducts.com]
November 17, 2025 at 10:46 AM
PRODUCTHEAD: Building, wayfinding and landscape architecture
» Too often, ‘building’ becomes the default state for a product team, at the expense of other valuable ways of working
» An product team should not be so rigid that it cannot cope with the […]
[Original post on imanageproducts.com]
» Too often, ‘building’ becomes the default state for a product team, at the expense of other valuable ways of working
» An product team should not be so rigid that it cannot cope with the […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Rejecting extreme work
» Extreme work as a product leader is a systemic issue, not a failing of individuals to set boundaries
» Define performance expectations for your product team clearly using customer value, velocity and quality […]
[Original post on imanageproducts.com]
» Extreme work as a product leader is a systemic issue, not a failing of individuals to set boundaries
» Define performance expectations for your product team clearly using customer value, velocity and quality […]
[Original post on imanageproducts.com]
November 10, 2025 at 10:45 AM
PRODUCTHEAD: Rejecting extreme work
» Extreme work as a product leader is a systemic issue, not a failing of individuals to set boundaries
» Define performance expectations for your product team clearly using customer value, velocity and quality […]
[Original post on imanageproducts.com]
» Extreme work as a product leader is a systemic issue, not a failing of individuals to set boundaries
» Define performance expectations for your product team clearly using customer value, velocity and quality […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Slow down
» Dysfunctional overwork has been rebranded as a desirable attribute in some organisations
» Working at a slower, more natural pace actually increases productivity
» Continuous accesibility via mobile devices has eroded autonomy […]
[Original post on imanageproducts.com]
» Dysfunctional overwork has been rebranded as a desirable attribute in some organisations
» Working at a slower, more natural pace actually increases productivity
» Continuous accesibility via mobile devices has eroded autonomy […]
[Original post on imanageproducts.com]
November 3, 2025 at 10:49 AM
PRODUCTHEAD: Slow down
» Dysfunctional overwork has been rebranded as a desirable attribute in some organisations
» Working at a slower, more natural pace actually increases productivity
» Continuous accesibility via mobile devices has eroded autonomy […]
[Original post on imanageproducts.com]
» Dysfunctional overwork has been rebranded as a desirable attribute in some organisations
» Working at a slower, more natural pace actually increases productivity
» Continuous accesibility via mobile devices has eroded autonomy […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Treat AI agents like interns
» Delegate the same kinds of task to an AI agent as you would to an intern
» Generative AI won’t help you find product differentiators
» Evals are a way of checking the quality and effectiveness of your LLM and […]
[Original post on imanageproducts.com]
» Delegate the same kinds of task to an AI agent as you would to an intern
» Generative AI won’t help you find product differentiators
» Evals are a way of checking the quality and effectiveness of your LLM and […]
[Original post on imanageproducts.com]
October 27, 2025 at 10:48 AM
PRODUCTHEAD: Treat AI agents like interns
» Delegate the same kinds of task to an AI agent as you would to an intern
» Generative AI won’t help you find product differentiators
» Evals are a way of checking the quality and effectiveness of your LLM and […]
[Original post on imanageproducts.com]
» Delegate the same kinds of task to an AI agent as you would to an intern
» Generative AI won’t help you find product differentiators
» Evals are a way of checking the quality and effectiveness of your LLM and […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Skills we need to have, use and adapt
» Learning their skills hands-on is the best way to appreciate specialists’ roles
» A good roadmap can be a valuable way of showing reliability and building trust
» CEOs fall on a spectrum of ‘only […]
[Original post on imanageproducts.com]
» Learning their skills hands-on is the best way to appreciate specialists’ roles
» A good roadmap can be a valuable way of showing reliability and building trust
» CEOs fall on a spectrum of ‘only […]
[Original post on imanageproducts.com]
October 20, 2025 at 9:47 AM
PRODUCTHEAD: Skills we need to have, use and adapt
» Learning their skills hands-on is the best way to appreciate specialists’ roles
» A good roadmap can be a valuable way of showing reliability and building trust
» CEOs fall on a spectrum of ‘only […]
[Original post on imanageproducts.com]
» Learning their skills hands-on is the best way to appreciate specialists’ roles
» A good roadmap can be a valuable way of showing reliability and building trust
» CEOs fall on a spectrum of ‘only […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Take a walk in the landscape
» Services are inherited, messy, and rarely a clean slate
» There are different types of prioritisation, and we should consider them in combination
» The knowledge economy is being upended by genAI
#prodmgmt […]
[Original post on imanageproducts.com]
» Services are inherited, messy, and rarely a clean slate
» There are different types of prioritisation, and we should consider them in combination
» The knowledge economy is being upended by genAI
#prodmgmt […]
[Original post on imanageproducts.com]
October 13, 2025 at 9:45 AM
PRODUCTHEAD: Take a walk in the landscape
» Services are inherited, messy, and rarely a clean slate
» There are different types of prioritisation, and we should consider them in combination
» The knowledge economy is being upended by genAI
#prodmgmt […]
[Original post on imanageproducts.com]
» Services are inherited, messy, and rarely a clean slate
» There are different types of prioritisation, and we should consider them in combination
» The knowledge economy is being upended by genAI
#prodmgmt […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask
» Why is it so hard to forecast return on investment (ROI) for a product?
» ROI is not the only measure of product value
» You can take account of uncertainty in your estimates […]
[Original post on imanageproducts.com]
» Why is it so hard to forecast return on investment (ROI) for a product?
» ROI is not the only measure of product value
» You can take account of uncertainty in your estimates […]
[Original post on imanageproducts.com]
October 6, 2025 at 11:15 AM
PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask
» Why is it so hard to forecast return on investment (ROI) for a product?
» ROI is not the only measure of product value
» You can take account of uncertainty in your estimates […]
[Original post on imanageproducts.com]
» Why is it so hard to forecast return on investment (ROI) for a product?
» ROI is not the only measure of product value
» You can take account of uncertainty in your estimates […]
[Original post on imanageproducts.com]
PRODUCTHEAD: When empowerment is a façade
» Defend against short-termism by making your team’s strategic thinking visible
» People are increasingly working to live, not living to work
» Teams should only split their Decision Stack when their answers to […]
[Original post on imanageproducts.com]
» Defend against short-termism by making your team’s strategic thinking visible
» People are increasingly working to live, not living to work
» Teams should only split their Decision Stack when their answers to […]
[Original post on imanageproducts.com]
September 29, 2025 at 9:46 AM
PRODUCTHEAD: When empowerment is a façade
» Defend against short-termism by making your team’s strategic thinking visible
» People are increasingly working to live, not living to work
» Teams should only split their Decision Stack when their answers to […]
[Original post on imanageproducts.com]
» Defend against short-termism by making your team’s strategic thinking visible
» People are increasingly working to live, not living to work
» Teams should only split their Decision Stack when their answers to […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps
» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity
» Orgs drift between varying degrees of horizontal and vertical ‘coupling’
» We are arguably in 3 AI […]
[Original post on imanageproducts.com]
» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity
» Orgs drift between varying degrees of horizontal and vertical ‘coupling’
» We are arguably in 3 AI […]
[Original post on imanageproducts.com]
September 22, 2025 at 10:02 AM
PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps
» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity
» Orgs drift between varying degrees of horizontal and vertical ‘coupling’
» We are arguably in 3 AI […]
[Original post on imanageproducts.com]
» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity
» Orgs drift between varying degrees of horizontal and vertical ‘coupling’
» We are arguably in 3 AI […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Dealing with handwavy strategy
» Product managers have to fill the gap when strategy is absent
» When taking a decision, first consider how reversible it it is
» Communities of practice evolve through different stages, which need different […]
[Original post on imanageproducts.com]
» Product managers have to fill the gap when strategy is absent
» When taking a decision, first consider how reversible it it is
» Communities of practice evolve through different stages, which need different […]
[Original post on imanageproducts.com]
September 15, 2025 at 9:45 AM
PRODUCTHEAD: Dealing with handwavy strategy
» Product managers have to fill the gap when strategy is absent
» When taking a decision, first consider how reversible it it is
» Communities of practice evolve through different stages, which need different […]
[Original post on imanageproducts.com]
» Product managers have to fill the gap when strategy is absent
» When taking a decision, first consider how reversible it it is
» Communities of practice evolve through different stages, which need different […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Ending the enshittification era
» Fight enshittification by encouraging interoperability and openness in your product ecosystem
» You can prove a concept by building something janky and cheap that shows it working for real
» OKRs do not […]
[Original post on imanageproducts.com]
» Fight enshittification by encouraging interoperability and openness in your product ecosystem
» You can prove a concept by building something janky and cheap that shows it working for real
» OKRs do not […]
[Original post on imanageproducts.com]
September 8, 2025 at 9:49 AM
PRODUCTHEAD: Ending the enshittification era
» Fight enshittification by encouraging interoperability and openness in your product ecosystem
» You can prove a concept by building something janky and cheap that shows it working for real
» OKRs do not […]
[Original post on imanageproducts.com]
» Fight enshittification by encouraging interoperability and openness in your product ecosystem
» You can prove a concept by building something janky and cheap that shows it working for real
» OKRs do not […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Deliberately choosing to be different
» People are rarely idiots — assume they’re rational actors with good intent
» Sometimes you have to compromise on finding the ideal job
» What truly differentiates you from the rest of the market when […]
[Original post on imanageproducts.com]
» People are rarely idiots — assume they’re rational actors with good intent
» Sometimes you have to compromise on finding the ideal job
» What truly differentiates you from the rest of the market when […]
[Original post on imanageproducts.com]
August 25, 2025 at 9:45 AM
PRODUCTHEAD: Deliberately choosing to be different
» People are rarely idiots — assume they’re rational actors with good intent
» Sometimes you have to compromise on finding the ideal job
» What truly differentiates you from the rest of the market when […]
[Original post on imanageproducts.com]
» People are rarely idiots — assume they’re rational actors with good intent
» Sometimes you have to compromise on finding the ideal job
» What truly differentiates you from the rest of the market when […]
[Original post on imanageproducts.com]
PRODUCTHEAD: The right kind of fast
» A PM’s vibe coded prototype is just another way to dictate requirements to the team
» Just because you can build features more quickly doesn’t mean you should build them
» Greater strategic discipline than ever is […]
[Original post on imanageproducts.com]
» A PM’s vibe coded prototype is just another way to dictate requirements to the team
» Just because you can build features more quickly doesn’t mean you should build them
» Greater strategic discipline than ever is […]
[Original post on imanageproducts.com]
August 18, 2025 at 9:48 AM
PRODUCTHEAD: The right kind of fast
» A PM’s vibe coded prototype is just another way to dictate requirements to the team
» Just because you can build features more quickly doesn’t mean you should build them
» Greater strategic discipline than ever is […]
[Original post on imanageproducts.com]
» A PM’s vibe coded prototype is just another way to dictate requirements to the team
» Just because you can build features more quickly doesn’t mean you should build them
» Greater strategic discipline than ever is […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Escaping ‘analysis paralysis’
» AI may help you ship faster, but validating what you shipped still takes time
» In large complex organisations, transparent, written communication helps to avoid misinterpretation
» A strategy is just a […]
[Original post on imanageproducts.com]
» AI may help you ship faster, but validating what you shipped still takes time
» In large complex organisations, transparent, written communication helps to avoid misinterpretation
» A strategy is just a […]
[Original post on imanageproducts.com]
August 11, 2025 at 9:47 AM
PRODUCTHEAD: Escaping ‘analysis paralysis’
» AI may help you ship faster, but validating what you shipped still takes time
» In large complex organisations, transparent, written communication helps to avoid misinterpretation
» A strategy is just a […]
[Original post on imanageproducts.com]
» AI may help you ship faster, but validating what you shipped still takes time
» In large complex organisations, transparent, written communication helps to avoid misinterpretation
» A strategy is just a […]
[Original post on imanageproducts.com]
PRODUCTHEAD: Ignoring or embracing complexity?
» There may be multiple ‘truths’ about the work depending on how different people frame it
» Different groups of people will adopt strategy in stages, and have differing information needs
» Fostering […]
[Original post on imanageproducts.com]
» There may be multiple ‘truths’ about the work depending on how different people frame it
» Different groups of people will adopt strategy in stages, and have differing information needs
» Fostering […]
[Original post on imanageproducts.com]
August 4, 2025 at 11:01 AM
PRODUCTHEAD: Ignoring or embracing complexity?
» There may be multiple ‘truths’ about the work depending on how different people frame it
» Different groups of people will adopt strategy in stages, and have differing information needs
» Fostering […]
[Original post on imanageproducts.com]
» There may be multiple ‘truths’ about the work depending on how different people frame it
» Different groups of people will adopt strategy in stages, and have differing information needs
» Fostering […]
[Original post on imanageproducts.com]
PRODUCTHEAD: AI and I have trust issues
» What are the factors that lead us to trust someone (or an AI tool)?
» Vibe coding is great for prototyping; but for production code, dev teams still rule
#prodmgmt #generativeAI #trust #vibeCoding
📖 Read more: […]
[Original post on imanageproducts.com]
» What are the factors that lead us to trust someone (or an AI tool)?
» Vibe coding is great for prototyping; but for production code, dev teams still rule
#prodmgmt #generativeAI #trust #vibeCoding
📖 Read more: […]
[Original post on imanageproducts.com]
July 28, 2025 at 9:46 AM
PRODUCTHEAD: AI and I have trust issues
» What are the factors that lead us to trust someone (or an AI tool)?
» Vibe coding is great for prototyping; but for production code, dev teams still rule
#prodmgmt #generativeAI #trust #vibeCoding
📖 Read more: […]
[Original post on imanageproducts.com]
» What are the factors that lead us to trust someone (or an AI tool)?
» Vibe coding is great for prototyping; but for production code, dev teams still rule
#prodmgmt #generativeAI #trust #vibeCoding
📖 Read more: […]
[Original post on imanageproducts.com]