Jock Busuttil
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jock.mas.to.ap.brid.gy
Jock Busuttil
@jock.mas.to.ap.brid.gy
Freelance head of product, coach, author
#ProductManagement | #prodmgmt
Product People Limited @productpeople
https://jockbusuttil.com

[bridged from https://mas.to/@jock on the fediverse by https://fed.brid.gy/ ]
Reposted by Jock Busuttil
Startup to Scale-up Club Q&A – 9th Dec 2025

» Why it’s important to check assumptions before embarking on a costly product build

» Keeping customer data segregated in the right way while avoiding over-engineering

» When on-premise servers are a more […]

[Original post on imanageproducts.com]
December 10, 2025 at 10:01 AM
🎙️ I'll be joining Anton Kooll of Startup to Scale-Up Club tomorrow (Tues 9 Dec) for a lunchtime product Q&A session for startup founders. Join us!
https://luma.com/oy2zmv85

#productmanagement #qanda #startup #scaleup #founders
StartUp PRODUCT and TECH Q&A 174 · Luma
Are you a founder building your early-stage product or tech? Do you need clarity on your Product-Roadmap, Design, Prototype, Landing-Page, App, Testing, MVP,…
luma.com
December 8, 2025 at 10:51 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Product in highly dynamic markets

» Product-market fit is more elusive than ever in a dynamic market

» In deep-tech companies, it’s unrealistic to compete with your team on technical knowledge

» ‘Financial theatre’ occurs when the Board […]

[Original post on imanageproducts.com]
December 1, 2025 at 10:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Tilting the umbrella

» Thinking purely in problems to solve can limit you

» The words you use to describe your proposition are really a test of how well you know your target users’ needs

» Find ways to ‘tilt the umbrella’: small […]

[Original post on imanageproducts.com]
November 24, 2025 at 12:16 PM
Reposted by Jock Busuttil
PRODUCTHEAD: Building, wayfinding and landscape architecture

» Too often, ‘building’ becomes the default state for a product team, at the expense of other valuable ways of working

» An product team should not be so rigid that it cannot cope with the […]

[Original post on imanageproducts.com]
November 17, 2025 at 10:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Rejecting extreme work

» Extreme work as a product leader is a systemic issue, not a failing of individuals to set boundaries

» Define performance expectations for your product team clearly using customer value, velocity and quality […]

[Original post on imanageproducts.com]
November 10, 2025 at 10:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Slow down

» Dysfunctional overwork has been rebranded as a desirable attribute in some organisations

» Working at a slower, more natural pace actually increases productivity

» Continuous accesibility via mobile devices has eroded autonomy […]

[Original post on imanageproducts.com]
November 3, 2025 at 10:49 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Treat AI agents like interns

» Delegate the same kinds of task to an AI agent as you would to an intern

» Generative AI won’t help you find product differentiators

» Evals are a way of checking the quality and effectiveness of your LLM and […]

[Original post on imanageproducts.com]
October 27, 2025 at 10:48 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Skills we need to have, use and adapt

» Learning their skills hands-on is the best way to appreciate specialists’ roles

» A good roadmap can be a valuable way of showing reliability and building trust

» CEOs fall on a spectrum of ‘only […]

[Original post on imanageproducts.com]
October 20, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Take a walk in the landscape

» Services are inherited, messy, and rarely a clean slate

» There are different types of prioritisation, and we should consider them in combination

» The knowledge economy is being upended by genAI

#prodmgmt […]

[Original post on imanageproducts.com]
October 13, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Everything you wanted to know about ROI but were afraid to ask

» Why is it so hard to forecast return on investment (ROI) for a product?

» ROI is not the only measure of product value

» You can take account of uncertainty in your estimates […]

[Original post on imanageproducts.com]
October 6, 2025 at 11:15 AM
Reposted by Jock Busuttil
PRODUCTHEAD: When empowerment is a façade

» Defend against short-termism by making your team’s strategic thinking visible

» People are increasingly working to live, not living to work

» Teams should only split their Decision Stack when their answers to […]

[Original post on imanageproducts.com]
September 29, 2025 at 9:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps

» Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity

» Orgs drift between varying degrees of horizontal and vertical ‘coupling’

» We are arguably in 3 AI […]

[Original post on imanageproducts.com]
September 22, 2025 at 10:02 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Dealing with handwavy strategy

» Product managers have to fill the gap when strategy is absent

» When taking a decision, first consider how reversible it it is

» Communities of practice evolve through different stages, which need different […]

[Original post on imanageproducts.com]
September 15, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Deliberately choosing to be different

» People are rarely idiots — assume they’re rational actors with good intent

» Sometimes you have to compromise on finding the ideal job

» What truly differentiates you from the rest of the market when […]

[Original post on imanageproducts.com]
August 25, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Ending the enshittification era

» Fight enshittification by encouraging interoperability and openness in your product ecosystem

» You can prove a concept by building something janky and cheap that shows it working for real

» OKRs do not […]

[Original post on imanageproducts.com]
September 8, 2025 at 9:49 AM
Reposted by Jock Busuttil
PRODUCTHEAD: The right kind of fast

» A PM’s vibe coded prototype is just another way to dictate requirements to the team

» Just because you can build features more quickly doesn’t mean you should build them

» Greater strategic discipline than ever is […]

[Original post on imanageproducts.com]
August 18, 2025 at 9:48 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Escaping ‘analysis paralysis’

» AI may help you ship faster, but validating what you shipped still takes time

» In large complex organisations, transparent, written communication helps to avoid misinterpretation

» A strategy is just a […]

[Original post on imanageproducts.com]
August 11, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Ignoring or embracing complexity?

» There may be multiple ‘truths’ about the work depending on how different people frame it

» Different groups of people will adopt strategy in stages, and have differing information needs

» Fostering […]

[Original post on imanageproducts.com]
August 4, 2025 at 11:01 AM
Reposted by Jock Busuttil
PRODUCTHEAD: AI and I have trust issues

» What are the factors that lead us to trust someone (or an AI tool)?

» Vibe coding is great for prototyping; but for production code, dev teams still rule

#prodmgmt #generativeAI #trust #vibeCoding

📖 Read more: […]

[Original post on imanageproducts.com]
July 28, 2025 at 9:46 AM
Reposted by Jock Busuttil
PRODUCTHEAD: The discovery trap

» To keep forward momentum, frame discovery around decision making, not just insight

» Product people fight for the users, our teams and the business’s overall health

#prodmgmt #manifesto #productDiscovery

📖 Read more […]

[Original post on imanageproducts.com]
July 21, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Healthy slack in the system

» If you think product management is dead, you may not understand what it involves

» Human connection is what really knits organisations together, not process and artefacts

» Product roadmaps reflect the […]

[Original post on imanageproducts.com]
July 14, 2025 at 9:48 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Move fast and break things – AI edition

» What happens when anyone in your org can build and ship product?

» GenAI is creating a productivity disparity between companies using it by default and those which are not

» Investors are […]

[Original post on imanageproducts.com]
July 7, 2025 at 9:45 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Job interviews are rubbish / Least evil genAI company / The Great Flattening

» Job interviews are a terrible way to assess how someone will perform in role

» All genAI companies are evil, but some are less evil

» Accumulated inefficiency […]

[Original post on imanageproducts.com]
June 30, 2025 at 9:47 AM
Reposted by Jock Busuttil
PRODUCTHEAD: Celebrating Tomer Sharon’s legacy

» Tomer Sharon will be remembered for pioneering UX research techniques such as Experience Sampling and Google’s HEART framework

#prodmgmt #TomerSharon #userResearch

📖 Read more […]

[Original post on imanageproducts.com]
June 23, 2025 at 9:46 AM