Those figures are probably mainly made up for people checking and rechecking Elon musk's speech to confirm they were not going mad and he did what he did.

Meta has small creative businesses with the short and curlys because of its integration with ecommerce platforms such as Shopify and Etsy. I would leave insta in a heartbeat for this if there are plans for integrations like this.

4

We're the product, the less of us there, the less attention he has to sell to advertisers. I do think this may be why he's expanded his revenue streams to subs and merch though, to be less reliant on impression figures and active user numbers.