Jody Leon
@jody-leon.bsky.social
VP of Marketing @dsmn8
1/2 🇬🇧 1/2 🇪🇸 ex 🇦🇪
📍The Cotswolds 🐑🌳
1/2 🇬🇧 1/2 🇪🇸 ex 🇦🇪
📍The Cotswolds 🐑🌳
Pinned
Jody Leon
@jody-leon.bsky.social
· Jan 15
2025: The year of employee advocacy training 💪
Only 32% of employee advocates have been trained, but 67% of program managers plan to prioritize it this year.
Training = confident employees + better content.
Read the benchmark report: dsmn8.org/4agWcTE
#Marketing #SocialMediaMarketing
Only 32% of employee advocates have been trained, but 67% of program managers plan to prioritize it this year.
Training = confident employees + better content.
Read the benchmark report: dsmn8.org/4agWcTE
#Marketing #SocialMediaMarketing
NEW: Employee Advocacy Benchmark Report - Discover The Latest Data And Insights | DSMN8
Optimize your employee advocacy strategy through industry data and benchmark metrics from over 250 of the world’s leading programs.
dsmn8.org
The ROI of employee advocacy is your organization will still be relevant and competitive in the next five years!
Learn from 250+ executives running initiatives at the World’s biggest organizations, including IBM, P&G and Oracle.
Download the Employee Advocacy Benchmark Report 2025 below:
Learn from 250+ executives running initiatives at the World’s biggest organizations, including IBM, P&G and Oracle.
Download the Employee Advocacy Benchmark Report 2025 below:
Reposted by Jody Leon
55% of decision-makers use thought leadership as part of their vetting process.
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
December 5, 2025 at 5:23 PM
55% of decision-makers use thought leadership as part of their vetting process.
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
The opportunity for your employees to drive results on social is bigger than ever.
B2B social media stats you should know:
dsmn8.org/4ryGHif
Reposted by Jody Leon
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
December 3, 2025 at 5:14 PM
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
Reposted by Jody Leon
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
November 28, 2025 at 4:46 PM
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
Reposted by Jody Leon
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
November 26, 2025 at 5:07 PM
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
Reposted by Jody Leon
If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in.
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
November 25, 2025 at 5:07 PM
If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in.
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
Reposted by Jody Leon
People don’t follow companies.
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
November 21, 2025 at 5:00 PM
People don’t follow companies.
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
Reposted by Jody Leon
If your employee advocacy sounds like marketing… it’s not advocacy.
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
November 19, 2025 at 5:14 PM
If your employee advocacy sounds like marketing… it’s not advocacy.
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
Reposted by Jody Leon
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
November 5, 2025 at 5:00 PM
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
Reposted by Jody Leon
“How does our advocacy program compare to others?”
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
October 8, 2025 at 4:00 PM
“How does our advocacy program compare to others?”
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
The 2026 Employee Advocacy Benchmark Survey is here to answer that.
Take a few mins to share your insights 👇
dsmn8.org/41WjLhO
Reposted by Jody Leon
You don’t need a huge following to make an impact.
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
Report: Authentic employee posts LinkedIn drive more engagement - Ragan Communications
You don’t need to be an influencer to be influential.
www.ragan.com
October 3, 2025 at 4:00 PM
You don’t need a huge following to make an impact.
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.
Authentic voices > audience size.
www.ragan.com/employee-eng...
#EmployeeAdvocacy
Reposted by Jody Leon
AI makes content faster. Employees make it believable.
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy
October 1, 2025 at 4:20 PM
AI makes content faster. Employees make it believable.
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy
Advocacy + AI = speed + trust.
That’s the new GTM edge.
dsmn8.org/42vbh1j
#AI #EmployeeAdvocacy
Reposted by Jody Leon
Employee advocacy looks different at every company.
Some focus on culture. Some on sales.
Some are just getting started.
We're gathering real stories for the 2026 Benchmark Report.
If you're involved, take a few minutes to share yours:
dsmn8.org/41WjLhO
Some focus on culture. Some on sales.
Some are just getting started.
We're gathering real stories for the 2026 Benchmark Report.
If you're involved, take a few minutes to share yours:
dsmn8.org/41WjLhO
September 26, 2025 at 3:59 PM
Employee advocacy looks different at every company.
Some focus on culture. Some on sales.
Some are just getting started.
We're gathering real stories for the 2026 Benchmark Report.
If you're involved, take a few minutes to share yours:
dsmn8.org/41WjLhO
Some focus on culture. Some on sales.
Some are just getting started.
We're gathering real stories for the 2026 Benchmark Report.
If you're involved, take a few minutes to share yours:
dsmn8.org/41WjLhO
Reposted by Jody Leon
Ever hesitated to post on LinkedIn because you’re worried about “getting it wrong”?
You’re not alone. Most employees just need support + confidence to start.
That’s why advocacy programs work: guidance, templates & encouragement are built in.
📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq
You’re not alone. Most employees just need support + confidence to start.
That’s why advocacy programs work: guidance, templates & encouragement are built in.
📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq
September 24, 2025 at 4:01 PM
Ever hesitated to post on LinkedIn because you’re worried about “getting it wrong”?
You’re not alone. Most employees just need support + confidence to start.
That’s why advocacy programs work: guidance, templates & encouragement are built in.
📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq
You’re not alone. Most employees just need support + confidence to start.
That’s why advocacy programs work: guidance, templates & encouragement are built in.
📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq
Reposted by Jody Leon
“The most trusted messages come from people, not brands.”
In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last.
You don’t need to be everywhere. You need to be effective.
Read it here: www.forbes.com/councils/for...
#EmployeeAdvocacy
In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last.
You don’t need to be everywhere. You need to be effective.
Read it here: www.forbes.com/councils/for...
#EmployeeAdvocacy
Marketers: 17 Expert Tips To Prioritize The Right Brand Channels
Without a clear strategy for why you're posting on each platform, you may find your messaging diluted, misaligned or even ignored.
www.forbes.com
September 19, 2025 at 4:01 PM
“The most trusted messages come from people, not brands.”
In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last.
You don’t need to be everywhere. You need to be effective.
Read it here: www.forbes.com/councils/for...
#EmployeeAdvocacy
In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last.
You don’t need to be everywhere. You need to be effective.
Read it here: www.forbes.com/councils/for...
#EmployeeAdvocacy
Reposted by Jody Leon
Plot twist: Your CEO with 5K followers gets better engagement than your company page with 300K followers 📊
Why? People connect with people, not logos.
Employee voices = 30% higher engagement + 88% lower costs than paid ads.
Full strategy breakdown:
dsmn8.org/4j3C7Ty
Why? People connect with people, not logos.
Employee voices = 30% higher engagement + 88% lower costs than paid ads.
Full strategy breakdown:
dsmn8.org/4j3C7Ty
September 17, 2025 at 3:59 PM
Plot twist: Your CEO with 5K followers gets better engagement than your company page with 300K followers 📊
Why? People connect with people, not logos.
Employee voices = 30% higher engagement + 88% lower costs than paid ads.
Full strategy breakdown:
dsmn8.org/4j3C7Ty
Why? People connect with people, not logos.
Employee voices = 30% higher engagement + 88% lower costs than paid ads.
Full strategy breakdown:
dsmn8.org/4j3C7Ty
Reposted by Jody Leon
🚨 New research: We analyzed 500,000+ LinkedIn posts!
🔶 Editing curated post captions led to 3x more engagement
🔶 Employees with 5k–10k connections outperform those with 10k+
🔶 Text-only posts drive the most engagement overall
Full report: dsmn8.org/470B8Br
#EmployeeAdvocacy #SocialMedia
🔶 Editing curated post captions led to 3x more engagement
🔶 Employees with 5k–10k connections outperform those with 10k+
🔶 Text-only posts drive the most engagement overall
Full report: dsmn8.org/470B8Br
#EmployeeAdvocacy #SocialMedia
August 21, 2025 at 1:15 PM
🚨 New research: We analyzed 500,000+ LinkedIn posts!
🔶 Editing curated post captions led to 3x more engagement
🔶 Employees with 5k–10k connections outperform those with 10k+
🔶 Text-only posts drive the most engagement overall
Full report: dsmn8.org/470B8Br
#EmployeeAdvocacy #SocialMedia
🔶 Editing curated post captions led to 3x more engagement
🔶 Employees with 5k–10k connections outperform those with 10k+
🔶 Text-only posts drive the most engagement overall
Full report: dsmn8.org/470B8Br
#EmployeeAdvocacy #SocialMedia
Reposted by Jody Leon
B2B buyers now rely on UGC, not vendor content.
They trust employees, peers, and real-world use cases — long before they speak to sales.
This shift is exactly why employee advocacy matters more than ever.
Great insights from G2:
learn.g2.com/tech-signals...
They trust employees, peers, and real-world use cases — long before they speak to sales.
This shift is exactly why employee advocacy matters more than ever.
Great insights from G2:
learn.g2.com/tech-signals...
September 3, 2025 at 4:15 PM
B2B buyers now rely on UGC, not vendor content.
They trust employees, peers, and real-world use cases — long before they speak to sales.
This shift is exactly why employee advocacy matters more than ever.
Great insights from G2:
learn.g2.com/tech-signals...
They trust employees, peers, and real-world use cases — long before they speak to sales.
This shift is exactly why employee advocacy matters more than ever.
Great insights from G2:
learn.g2.com/tech-signals...
Reposted by Jody Leon
You can’t optimise what you can’t measure.
That’s why UTM tracking is essential for employee advocacy.
→ See what content drives traffic
→ Attribute results to teams or individuals
→ Prove ROI to leadership
Step-by-step guide:
dsmn8.org/40b1nkz
That’s why UTM tracking is essential for employee advocacy.
→ See what content drives traffic
→ Attribute results to teams or individuals
→ Prove ROI to leadership
Step-by-step guide:
dsmn8.org/40b1nkz
July 30, 2025 at 4:06 PM
You can’t optimise what you can’t measure.
That’s why UTM tracking is essential for employee advocacy.
→ See what content drives traffic
→ Attribute results to teams or individuals
→ Prove ROI to leadership
Step-by-step guide:
dsmn8.org/40b1nkz
That’s why UTM tracking is essential for employee advocacy.
→ See what content drives traffic
→ Attribute results to teams or individuals
→ Prove ROI to leadership
Step-by-step guide:
dsmn8.org/40b1nkz
Reposted by Jody Leon
Seeing a dip in advocacy program engagement?
Here’s how to turn it around:
🔹 Fresh content
🔹 Exec support
🔹 Real recognition
🔹 Smart internal comms
This guide covers it all: dsmn8.org/3TEhZNF
#EmployeeAdvocacy
Here’s how to turn it around:
🔹 Fresh content
🔹 Exec support
🔹 Real recognition
🔹 Smart internal comms
This guide covers it all: dsmn8.org/3TEhZNF
#EmployeeAdvocacy
July 23, 2025 at 3:59 PM
Seeing a dip in advocacy program engagement?
Here’s how to turn it around:
🔹 Fresh content
🔹 Exec support
🔹 Real recognition
🔹 Smart internal comms
This guide covers it all: dsmn8.org/3TEhZNF
#EmployeeAdvocacy
Here’s how to turn it around:
🔹 Fresh content
🔹 Exec support
🔹 Real recognition
🔹 Smart internal comms
This guide covers it all: dsmn8.org/3TEhZNF
#EmployeeAdvocacy
Reposted by Jody Leon
Delegating your exec’s LinkedIn?
You need:
✔️ Clear voice guidelines
✔️ Account security
✔️ Approval workflows
Guide to setting it up right:
dsmn8.org/44iDY1s
#ExecutiveInfluence #SocialMediaSecurity
You need:
✔️ Clear voice guidelines
✔️ Account security
✔️ Approval workflows
Guide to setting it up right:
dsmn8.org/44iDY1s
#ExecutiveInfluence #SocialMediaSecurity
July 16, 2025 at 4:06 PM
Delegating your exec’s LinkedIn?
You need:
✔️ Clear voice guidelines
✔️ Account security
✔️ Approval workflows
Guide to setting it up right:
dsmn8.org/44iDY1s
#ExecutiveInfluence #SocialMediaSecurity
You need:
✔️ Clear voice guidelines
✔️ Account security
✔️ Approval workflows
Guide to setting it up right:
dsmn8.org/44iDY1s
#ExecutiveInfluence #SocialMediaSecurity
Reposted by Jody Leon
Your employees don’t need more reminders to share content.
They need the right support.
✅ Clear strategy
✅ Useful content
✅ Real motivation
The Ultimate Guide to Employee Advocacy breaks it all down👇
dsmn8.org/4j3C7Ty
#EmployeeAdvocacy #B2BMarketing
They need the right support.
✅ Clear strategy
✅ Useful content
✅ Real motivation
The Ultimate Guide to Employee Advocacy breaks it all down👇
dsmn8.org/4j3C7Ty
#EmployeeAdvocacy #B2BMarketing
July 2, 2025 at 3:56 PM
Your employees don’t need more reminders to share content.
They need the right support.
✅ Clear strategy
✅ Useful content
✅ Real motivation
The Ultimate Guide to Employee Advocacy breaks it all down👇
dsmn8.org/4j3C7Ty
#EmployeeAdvocacy #B2BMarketing
They need the right support.
✅ Clear strategy
✅ Useful content
✅ Real motivation
The Ultimate Guide to Employee Advocacy breaks it all down👇
dsmn8.org/4j3C7Ty
#EmployeeAdvocacy #B2BMarketing
Reposted by Jody Leon
Struggling with LinkedIn content?
These 8 real posts (from viral to vulnerable) show what actually works:
✅ Value
✅ Timing
✅ Humanity
Steal the formats, skip the fluff 👇
dsmn8.org/4eo744k
These 8 real posts (from viral to vulnerable) show what actually works:
✅ Value
✅ Timing
✅ Humanity
Steal the formats, skip the fluff 👇
dsmn8.org/4eo744k
June 25, 2025 at 4:04 PM
Struggling with LinkedIn content?
These 8 real posts (from viral to vulnerable) show what actually works:
✅ Value
✅ Timing
✅ Humanity
Steal the formats, skip the fluff 👇
dsmn8.org/4eo744k
These 8 real posts (from viral to vulnerable) show what actually works:
✅ Value
✅ Timing
✅ Humanity
Steal the formats, skip the fluff 👇
dsmn8.org/4eo744k
Reposted by Jody Leon
Stop begging employees to share.
Start enabling them.
Make it:
🔹 Easy
🔹 Relevant
🔹 Rewarding
The Ultimate Guide to Employee Advocacy shows how the best brands do it (and how you can too)👇
dsmn8.org/4j3C7Ty
#B2BMarketing
Start enabling them.
Make it:
🔹 Easy
🔹 Relevant
🔹 Rewarding
The Ultimate Guide to Employee Advocacy shows how the best brands do it (and how you can too)👇
dsmn8.org/4j3C7Ty
#B2BMarketing
June 20, 2025 at 3:49 PM
Stop begging employees to share.
Start enabling them.
Make it:
🔹 Easy
🔹 Relevant
🔹 Rewarding
The Ultimate Guide to Employee Advocacy shows how the best brands do it (and how you can too)👇
dsmn8.org/4j3C7Ty
#B2BMarketing
Start enabling them.
Make it:
🔹 Easy
🔹 Relevant
🔹 Rewarding
The Ultimate Guide to Employee Advocacy shows how the best brands do it (and how you can too)👇
dsmn8.org/4j3C7Ty
#B2BMarketing
Reposted by Jody Leon
You don’t need 10k followers.
You need clarity.
🔎 Who are you?
🤝 Who do you help?
📣 Why should people care?
Strong personal branding attracts, without the chase.
www.prettylittlemarketer.com/blog/make-yo...
#LinkedInContent #PersonalBrand
You need clarity.
🔎 Who are you?
🤝 Who do you help?
📣 Why should people care?
Strong personal branding attracts, without the chase.
www.prettylittlemarketer.com/blog/make-yo...
#LinkedInContent #PersonalBrand
June 18, 2025 at 4:10 PM
You don’t need 10k followers.
You need clarity.
🔎 Who are you?
🤝 Who do you help?
📣 Why should people care?
Strong personal branding attracts, without the chase.
www.prettylittlemarketer.com/blog/make-yo...
#LinkedInContent #PersonalBrand
You need clarity.
🔎 Who are you?
🤝 Who do you help?
📣 Why should people care?
Strong personal branding attracts, without the chase.
www.prettylittlemarketer.com/blog/make-yo...
#LinkedInContent #PersonalBrand
Reposted by Jody Leon
Ready to boost your personal brand?
Our free Employee Advocacy Training Package includes everything you need to get started:
✔️ Social media security checklist
✔️ Social media guidelines
✔️ LinkedIn optimization tips
✔️ Advocacy benefits explained
dsmn8.org/3H5SiTf
Our free Employee Advocacy Training Package includes everything you need to get started:
✔️ Social media security checklist
✔️ Social media guidelines
✔️ LinkedIn optimization tips
✔️ Advocacy benefits explained
dsmn8.org/3H5SiTf
May 23, 2025 at 3:50 PM
Ready to boost your personal brand?
Our free Employee Advocacy Training Package includes everything you need to get started:
✔️ Social media security checklist
✔️ Social media guidelines
✔️ LinkedIn optimization tips
✔️ Advocacy benefits explained
dsmn8.org/3H5SiTf
Our free Employee Advocacy Training Package includes everything you need to get started:
✔️ Social media security checklist
✔️ Social media guidelines
✔️ LinkedIn optimization tips
✔️ Advocacy benefits explained
dsmn8.org/3H5SiTf