Jonathon Toon
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jonathontoon.com
Jonathon Toon
@jonathontoon.com
Designer, et cetera · https://jonathontoon.com
After a year of being a full-time dad, I'm looking for what's next. With a career in fintech, SMB and dev tools. I've built products, shipped code and managed teams as both a designer and director. I'm looking for small teams with conviction to be profitable. Building low and slow.

jonathontoon.com
September 7, 2025 at 10:15 PM
I reckon AI design is close to having its Bootstrap.css moment. Clean and functional results that all look the same.

As new technology raises the floor for "good enough", distinctiveness becomes the new moat.

Weird beats optimal.
July 21, 2025 at 9:42 PM
July 16, 2025 at 4:07 AM
July 16, 2025 at 4:07 AM
July 16, 2025 at 4:07 AM
In 15 years as a product designer, I've seen early-career designers struggle with the gap between tidy processes and messy, real work. Inspired by this observation, I recently gave a guest lecture to design students at the University of Canterbury about navigating this gap, read on about it below.
July 16, 2025 at 4:07 AM
"Steve Jobs would've never..."

Ya'll need to let go. Seriously.
June 10, 2025 at 11:02 PM
This is how it's mean't to be, and how it was from the beginning, with institutions like Bauhaus.

The downside of software is designers have delegated too much. And instead we have focused heavily on the intangible (facilitating process) rather than the tangible (learning through building).
May 14, 2025 at 9:35 PM
The website of Warren Buffett's Berkshire Hathaway is a vibe.
February 27, 2025 at 10:36 PM
More work today, now with a name – encryptanyfile.com.

Deployment done, now testing interactions: mostly quirks on mobile web and the different types of prompt responses.

Next is file processing and encryption via web workers.

Feedback welcome!

#yearoftheterminal
January 29, 2025 at 2:43 AM
Made some great progress in the last week on a prompt-driven interface for a new app idea. Inspired in-part by @internetstudio.bsky.social's sacred.computer and @emilwidlund.bsky.social 's ponderings.
January 28, 2025 at 2:17 AM
Since moving to Cursor, designing in Figma just feels like a drag. Creating components, variables, styles, and prototypes is all just busy work keeping me from something tangible.

The only value I see is easily comparing multiple ideas side by side.

Surely I'm not alone here?
January 25, 2025 at 9:21 PM
Comparisons like these highlight for me that, despite all the talk of craft in design, the focus remains overwhelmingly on the visual—often neglecting deeper, less tangible aspects.
November 26, 2024 at 4:14 AM
building the nuts and bolts of a simple terminal interface for a side project has so far been very rewarding.

especially once i was able to run synchronous blocks of code for arbitrary prompts.
November 5, 2024 at 6:15 PM
In August, I had the honor of mentoring 7 designers. Discussing topics from cultural perspectives on design to planning growth experiments.

After a break I am resuming sessions in October. So if you know anyone looking for guidance I would love to help.

adplist.org/mentors/jona...
September 18, 2023 at 1:20 AM
When I'm done with this it's over for y'all.
August 17, 2023 at 10:54 PM
Bath time.
August 4, 2023 at 10:09 PM
Solid evening. 🚵
July 17, 2023 at 5:46 AM