Jonny Burch
@jonnyburch.com
Designer and product-er. Ex founder progression.co (acq Sep24). Working on my skeets
My internets:
jonnyburch.com
foundupnorth.com
My internets:
jonnyburch.com
foundupnorth.com
So here’s my ask: if this sounds interesting, please do validate my decision to launch so quickly by placing a Christmas coffee order! (You can also buy gift cards). Get it in by tomorrow night and I’ll guarantee pre Christmas delivery.
Order at buzzcutcoffee.com
Order at buzzcutcoffee.com
Buzz Cut Coffee
Low Caffeine coffee for all the taste and half the shake
buzzcutcoffee.com
December 18, 2025 at 2:11 PM
So here’s my ask: if this sounds interesting, please do validate my decision to launch so quickly by placing a Christmas coffee order! (You can also buy gift cards). Get it in by tomorrow night and I’ll guarantee pre Christmas delivery.
Order at buzzcutcoffee.com
Order at buzzcutcoffee.com
The real work starts next year as I find out what the market’s like for this. But in the mean time I’d love to sling some beans this week.
December 18, 2025 at 2:11 PM
The real work starts next year as I find out what the market’s like for this. But in the mean time I’d love to sling some beans this week.
Well. 40kg of roasted beans arrived today, and I think what we’ve put together is pretty special. Smooth, chocolatey medium roast that goes like anything in our home espresso machine, tastes like the real deal but isn’t punishing me despite an extensive tasting this morning.
December 18, 2025 at 2:11 PM
Well. 40kg of roasted beans arrived today, and I think what we’ve put together is pretty special. Smooth, chocolatey medium roast that goes like anything in our home espresso machine, tastes like the real deal but isn’t punishing me despite an extensive tasting this morning.
Today: Coffee, packaging and other printed stuff arrived. Tasted (a lot), took (bad) pictures, asked Nano Banana for better ones. Website live.
December 18, 2025 at 2:11 PM
Today: Coffee, packaging and other printed stuff arrived. Tasted (a lot), took (bad) pictures, asked Nano Banana for better ones. Website live.
Monday: Confirmed coffee order, signed up for Shopify, settled on name and brand (not perfect but time wasn’t on my side)
Tuesday: picked a theme for the website. Designed packaging and sent to print.
Wednesday: Tested website, set up subscriptions
Tuesday: picked a theme for the website. Designed packaging and sent to print.
Wednesday: Tested website, set up subscriptions
December 18, 2025 at 2:11 PM
Monday: Confirmed coffee order, signed up for Shopify, settled on name and brand (not perfect but time wasn’t on my side)
Tuesday: picked a theme for the website. Designed packaging and sent to print.
Wednesday: Tested website, set up subscriptions
Tuesday: picked a theme for the website. Designed packaging and sent to print.
Wednesday: Tested website, set up subscriptions
The only problem was I had no name, no website, no brand, no packaging. No clue. Cue a monster sprint to pull together a coffee subscription business in 6 days to beat Christmas delivery.
Here’s how it went.
Weekend: started working on brand, look and feel. Worked with supplier on coffee.
Here’s how it went.
Weekend: started working on brand, look and feel. Worked with supplier on coffee.
December 18, 2025 at 2:11 PM
The only problem was I had no name, no website, no brand, no packaging. No clue. Cue a monster sprint to pull together a coffee subscription business in 6 days to beat Christmas delivery.
Here’s how it went.
Weekend: started working on brand, look and feel. Worked with supplier on coffee.
Here’s how it went.
Weekend: started working on brand, look and feel. Worked with supplier on coffee.
Until last week, when I emailed probably my 10th coffee roaster, asking whether they would help.
They said yes! And what’s more, with a quick enough turnaround time to be able to make Christmas delivery.
They said yes! And what’s more, with a quick enough turnaround time to be able to make Christmas delivery.
December 18, 2025 at 2:11 PM
Until last week, when I emailed probably my 10th coffee roaster, asking whether they would help.
They said yes! And what’s more, with a quick enough turnaround time to be able to make Christmas delivery.
They said yes! And what’s more, with a quick enough turnaround time to be able to make Christmas delivery.
But the mixing bowl technique wasn't going to work long term, and as I mentioned this to others I'd hear their stories of similar hacks. So began a journey of developing my own blend. A couple of months of very stop start - and ultimately no - progress.
December 18, 2025 at 2:11 PM
But the mixing bowl technique wasn't going to work long term, and as I mentioned this to others I'd hear their stories of similar hacks. So began a journey of developing my own blend. A couple of months of very stop start - and ultimately no - progress.
It worked! And for a while (until I fessed up) my wife didn't even notice I'd swapped the beans in the coffee machine.
December 18, 2025 at 2:11 PM
It worked! And for a while (until I fessed up) my wife didn't even notice I'd swapped the beans in the coffee machine.
But after the third cup things start getting weird, and if I have a coffee past about 2pm it affects my sleep. So I got to thinking, what if I could get a premium coffee hit without the full whack of caffeine?
So a few months ago I started mixing half caff and half decaf. In a big bowl.
So a few months ago I started mixing half caff and half decaf. In a big bowl.
December 18, 2025 at 2:11 PM
But after the third cup things start getting weird, and if I have a coffee past about 2pm it affects my sleep. So I got to thinking, what if I could get a premium coffee hit without the full whack of caffeine?
So a few months ago I started mixing half caff and half decaf. In a big bowl.
So a few months ago I started mixing half caff and half decaf. In a big bowl.
But let's be honest, when Atlas is at feature parity with the hot young things of the browser world, (which seeing how fast they ship, will probably be next week), can anything stop it?
Anyway, I wrote more about it here jonnyburch.com/browser-wars/
Anyway, I wrote more about it here jonnyburch.com/browser-wars/
Browser wars
Notes on chatGPT Atlas one day in
jonnyburch.com
October 22, 2025 at 8:51 AM
But let's be honest, when Atlas is at feature parity with the hot young things of the browser world, (which seeing how fast they ship, will probably be next week), can anything stop it?
Anyway, I wrote more about it here jonnyburch.com/browser-wars/
Anyway, I wrote more about it here jonnyburch.com/browser-wars/
Here's to liminal spaces. If you're in one, let me know. I'd be fascinated to hear more.
And if you want clarity over the technology, come join our hack week next week (at hackweeks.com)
And if you want clarity over the technology, come join our hack week next week (at hackweeks.com)
Hack Weeks - Hands-on AI sprints for non-engineers
Hands-on AI sprints for non-engineers, designed to gain practical AI knowledge.
www.hackweeks.com
July 10, 2025 at 8:58 AM
Here's to liminal spaces. If you're in one, let me know. I'd be fascinated to hear more.
And if you want clarity over the technology, come join our hack week next week (at hackweeks.com)
And if you want clarity over the technology, come join our hack week next week (at hackweeks.com)
Voltaire said "Doubt is not a pleasant condition, but certainty is absurd".
Challenging assumptions is key as we go through what I believe will be a significant change to our working lives. An open mind. Willingness to learn and explore - not just technology but ourselves.
Challenging assumptions is key as we go through what I believe will be a significant change to our working lives. An open mind. Willingness to learn and explore - not just technology but ourselves.
July 10, 2025 at 8:58 AM
Voltaire said "Doubt is not a pleasant condition, but certainty is absurd".
Challenging assumptions is key as we go through what I believe will be a significant change to our working lives. An open mind. Willingness to learn and explore - not just technology but ourselves.
Challenging assumptions is key as we go through what I believe will be a significant change to our working lives. An open mind. Willingness to learn and explore - not just technology but ourselves.
So if you're feeling like you're in a liminal space — maybe between jobs or careers, or facing up to a growing sense that what you've learnt to do or be isn't going to get you where you need...
...stay there.
Don't dismiss it and stick with your comfort zone.
...stay there.
Don't dismiss it and stick with your comfort zone.
July 10, 2025 at 8:58 AM
So if you're feeling like you're in a liminal space — maybe between jobs or careers, or facing up to a growing sense that what you've learnt to do or be isn't going to get you where you need...
...stay there.
Don't dismiss it and stick with your comfort zone.
...stay there.
Don't dismiss it and stick with your comfort zone.
With the pressure of everyday life, a state of play can be tricky. Just remember, the discomfort now is a down payment on way more clarity in the future. Clarity over what you love, what the world needs from you, where to focus in the future.
July 10, 2025 at 8:58 AM
With the pressure of everyday life, a state of play can be tricky. Just remember, the discomfort now is a down payment on way more clarity in the future. Clarity over what you love, what the world needs from you, where to focus in the future.
But to hold yourself in that place of discomfort and to see that journey as its own destination (as much as is possible), requires safety, permission, accountability and a state of play.
July 10, 2025 at 8:58 AM
But to hold yourself in that place of discomfort and to see that journey as its own destination (as much as is possible), requires safety, permission, accountability and a state of play.
I suspect many of us will be thinking hard about this over the next few years. What got us here, won't get us... where? It all feels so unclear.
Many will have to adapt fast just to stay in place, or choose to make big moves into unknown territory.
Many will have to adapt fast just to stay in place, or choose to make big moves into unknown territory.
July 10, 2025 at 8:58 AM
I suspect many of us will be thinking hard about this over the next few years. What got us here, won't get us... where? It all feels so unclear.
Many will have to adapt fast just to stay in place, or choose to make big moves into unknown territory.
Many will have to adapt fast just to stay in place, or choose to make big moves into unknown territory.
(An aside: I hadn't put a name to what I was doing until reading
@neuranne.bsky.social's new book 'Tiny Experiments' in the last couple of weeks. I'd recommend it to anyone in a period of transition.)
@neuranne.bsky.social's new book 'Tiny Experiments' in the last couple of weeks. I'd recommend it to anyone in a period of transition.)
July 10, 2025 at 8:58 AM
(An aside: I hadn't put a name to what I was doing until reading
@neuranne.bsky.social's new book 'Tiny Experiments' in the last couple of weeks. I'd recommend it to anyone in a period of transition.)
@neuranne.bsky.social's new book 'Tiny Experiments' in the last couple of weeks. I'd recommend it to anyone in a period of transition.)
But this is a place I'm holding myself in generally right now.
Trying things. Not jumping into big decisions. Allowing the answers to come to me.
Extremely uncomfortable to be honest, but it feels important.
Trying things. Not jumping into big decisions. Allowing the answers to come to me.
Extremely uncomfortable to be honest, but it feels important.
July 10, 2025 at 8:58 AM
But this is a place I'm holding myself in generally right now.
Trying things. Not jumping into big decisions. Allowing the answers to come to me.
Extremely uncomfortable to be honest, but it feels important.
Trying things. Not jumping into big decisions. Allowing the answers to come to me.
Extremely uncomfortable to be honest, but it feels important.
We learnt a lot from the first Hack Week - HW2 will be tighter and more valuable again. There's 6 spots left - go sign up at hackweeks.com
Hack Weeks - Hands-on AI sprints for non-engineers
Hands-on AI sprints for non-engineers, designed to gain practical AI knowledge.
www.hackweeks.com
June 24, 2025 at 12:14 PM
We learnt a lot from the first Hack Week - HW2 will be tighter and more valuable again. There's 6 spots left - go sign up at hackweeks.com