Jono Bacon
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jonobacon.bsky.social
Jono Bacon
@jonobacon.bsky.social
Worked with 240+ tech companies to build user and/or developer audiences that drive adoption, revenue, and brand growth. 📓 Author 'People Powered' by Harper Collins. Not related to Kevin 🥓.

https://www.stateshift.com
Most developers hate your marketing...because they see marketing as manipulative, distrustful, and overhyped...

In my BRAND NEW VIDEO I walk through 3 practical steps to build trust and help you stand out.

▶️ Link to the full video in the first comment on this post.
July 9, 2025 at 4:49 PM
The power of Zapier is not in saving time...it is in saving mental bandwidth...so your team can focus on more important things.

See the full video: youtu.be/NNAZbtzOvPE
June 18, 2025 at 4:04 PM
So, Opus Clip has sprung onto the scene to make it easy to convert long videos into shorts...but is it any good?

Well, here is my full video review from using it...covering quality, cost, and if it is worth it...

...link in the first comment 👇
June 10, 2025 at 3:49 PM
Want to know the philosophy and tactics of how @github.com hooks developers?

Well, you need to listen to their VP DevRel, @martinwoodward.bsky.social where he just dropped a load of practical insight and wisdom in our chat.

Link to the full interview is in the first reply to this post.
June 3, 2025 at 3:58 PM
Sorry other Dads…you had a good run…
June 1, 2025 at 8:22 PM
Until @bsky.app can support modern content creators who trade in longer-form video...it will struggle to take off...

...and I don't mean a 4hr Joe Rogan interview. I mean my 7min video... 😉
May 21, 2025 at 8:55 PM
Thanks to everyone who subscribed to my YouTube channel for helping us to hit the 10,000 sub milestone.

YouTube is a pretty brutal bootcamp in creating the right content for your audience, and while the wisdom is hard won, it is rewarding. 🤘

www.youtube.com/jonobacon
May 16, 2025 at 4:40 PM
Curious to see who lands the 10,000 sub on www.youtube.com/jonobacon 😬
May 15, 2025 at 11:02 PM
I am about to hit 10,000 subscribers on YouTube...and I am running a little contest where you can win a private call, some cool swag...AND raise money for the charity of your choice....find out more here: youtu.be/y0j6ElcdjKY
May 12, 2025 at 4:39 PM
Just say no.
May 10, 2025 at 7:27 PM
Both Linear and Replit have NAILED finding and attracting developers...and here's why 👇
May 9, 2025 at 4:01 PM
Just put out an interview with @cra, CTO of the @CloudNativeFdn talking about the best way to balance open source and building a business...

...and we also dig into finding product market fit, the land and expand playbook, and more.

▶️ Watch it here: www.youtube.com/watch?v=omr_...
May 6, 2025 at 5:07 PM
Is is ESSENTIAL to stand out from the crowd...even if it involves a gong and a small pair of pants...
May 6, 2025 at 4:59 PM
Here's how @vercel.com hooks developers 👇
May 4, 2025 at 7:30 PM
Vegas!
May 3, 2025 at 4:58 PM
So close to 10k subs on my @YouTube channel!

Go subscribe: www.youtube.com/jonobacon :-)
April 25, 2025 at 11:25 PM
New shirt, might be one of my faves.
April 25, 2025 at 1:22 AM
We are making it easier for our customers to get help when they are burning out. I hope other companies do the same. :-)
April 22, 2025 at 6:56 PM
@github.com is astonishingly successful at developer engagement...but maybe not for the reasons you might think...

In my NEW VIDEO I cover the core ingredients behind GitHub's success...and how you can use those ingredients too.

▶️ Link to the video in the first comment.
April 22, 2025 at 5:18 PM
A LOT of developer engagement "best-practices" people are using (from 2019)...just don't work anymore.

I put together a collection of them (and what to fix), ft. examples from @supabase.com, @vercel.com, Replit, Postman, Prisma, Stripe, Linear, and Replit.

Link in the first comment 👇
April 15, 2025 at 3:15 PM
This is a handy tool to both work and defatten at the same time. Well worth it. 🤘
April 10, 2025 at 5:53 PM
Question for all you big brains out there about an idea for fixing jet lag…let me know what you think 👇
April 9, 2025 at 6:33 PM
Before adding new users or developers...make sure you FIX THIS FIRST 👇
April 8, 2025 at 6:22 PM
I love traveling, but this is where I am happiest and most productive.
April 8, 2025 at 2:52 PM
If you find that FAILURE has an outsized impact on you...this is your 70sec pick-me-up. 🤘
April 6, 2025 at 5:38 PM