I thought it was mostly because the rebrand was pushed through without board approval (or even notice)?

v jealous of this

Been asking funders for support in this area for ages. A few are good on it (JPB, Summit, Kresge, Knight). But the big ones are still operating in the late 1990s.

Anyway, scams work because they’re convincing to people who are primed to gear their message. That was Aspiration and Kawhi. It’s also the design industry and nature based solutions.

It’s all a distraction from the more more difficult work of breaking our field’s connection to the carbon bomb that is sprawl, highway expansion, and in many cases working directly for the fossil fuel industry.

This isn’t going to stop your fav designers from making claims to the contrary (most use either black box or bespoke models, or just flat out BS to justify their claims). But they don’t provide long term storage and may not even be carbon neutral to install/maintain themselves.