William Mata
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journowillmata.bsky.social
William Mata
@journowillmata.bsky.social
Writer
SEO Editor at LBC
Athletics / film / music fan

Portfolio: https://www.clippings.me/williammata
www.standard.co.uk/author/william-mata
Was good to speak to Dr David Crane from Smoke Free about why Quitters Day does not have to be the end of your New Year's Resolution. Feature for LBC here:

www.lbc.co.uk/article/quit...
When is Quitters Day 2026 and how to keep going with your New Year resolution | LBC
Smoke Free app founder tells LBC why your New Year's resolution CAN make it past the fabled January 9 'day of failure'
www.lbc.co.uk
January 8, 2026 at 4:54 PM
Tomorrow is Quitter's Day - when you're statistically most likely to break a new year resolution. Open to ideas for an article of how to get through it. (My own technique of distracting myself by booking loads of fun things is not great for my energy or bank balance!)
January 8, 2026 at 3:23 PM
Edna Krabappel is obviously the best character to have been lost - and maybe even the best there ever was.

www.lbc.co.uk/article/list...
Full list of characters to have left The Simpsons as Duffman retires | LBC
Only a handful of characters have departed Springfield since the cartoon's first episode in 1989.
www.lbc.co.uk
January 7, 2026 at 1:38 PM
The year of finally trying to read some classics I bought while at university
January 6, 2026 at 2:12 PM
Enzo Maresca was very keen to make good on any predictions that he would leave Chelsea this year...
January 2, 2026 at 1:59 PM
A genuine question: Is anyone buying cassettes and playing them, not just storing them as a collector's item?

No judgement, I always buy CDs, but just wondering what's behind this sudden comeback of tapes?
December 31, 2025 at 11:19 AM
It would be tragic if Avatar 4 and 5 are not financially possible, but the idea of James Cameron describing the plots in a press conference did make me laugh
ew.com/avatar-4-jam...
If 'Avatar 4' doesn't happen, James Cameron will 'hold a press conference' to reveal plot details
Should 'Avatar 4' and 5 not happen, James Cameron promises he'll 'hold a press conference' to reveal the original endgame for the franchise.
ew.com
December 29, 2025 at 9:25 AM
A further line of The Fairytale of New York seems to be cut out of Radio 1's edit with every year. Might just be a tune by Christmas 2030
December 24, 2025 at 3:10 PM
Which AI tells the best Christmas cracker joke? They were all pretty bad - but even worse - one of them needed explaining

www.lbc.co.uk/article/ai-b...
Does Grok, Gemini, ChatGPT or Claude tell a better Christmas cracker joke? | LBC
We compared four AI chatbots to see which one got the biggest groan and Grok's answer was... confusing
www.lbc.co.uk
December 24, 2025 at 10:23 AM
Best sitcom Christmas special?
1) Peep Show
2) Gavin and Stacey
3) Father Ted
December 23, 2025 at 10:29 AM
Autumn Budget 2025 live updates for @LBC as Rachel Reeves prepares to give the government's spending plan from the Commons

www.lbc.co.uk/article/live...
Autumn Budget 2025: Live updates as UK Government prepares for financial statement | LBC
Autumn Budget 2025 date and latest news as chancellor Rachel Reeves prepares to make UK Government's financial address
www.lbc.co.uk
November 24, 2025 at 10:33 AM
What I'm wanting from a second Simpsons film:

- Arnie Pye in the Sky,
- Kirk Van Houten,
- An Itchy and Scratchy episode,
- A full 20 minute episode of Eye on Springfield as a DVD extra,
- Richard and Lewis,
- A large role for Patty and Selma,
- A Scott Christian appearance
September 30, 2025 at 10:52 AM
Has anyone yet made the pun "unpresidented" about the second state visit? Just need some variety at this point
September 18, 2025 at 8:44 AM
Listening to Lana Del Rey does not make a guy a 'performative male'. Column here for LBC
www.lbc.co.uk/article/stop...
The 'performative male' trend needs to challenged - blokes are allowed to be Sally Rooney fans | LBC
Enjoying Sally Rooney, Clairo, and, if you must, matcha tea shouldn’t, mustn’t, be seen as a bad thing; or necessarily mean a man has ulterior motives.
www.lbc.co.uk
September 3, 2025 at 2:53 PM
Final plug for my in-depth feature: Why successful musicians are ‘sofa surfing and on Universal Credit’
www.lbc.co.uk/article/why-...
Why successful musicians are losing money: Performers on OnlyFans and Universal Credit to cover costs | LBC
As venues close, folk singer Billie Marten says she echoes the situation of many in
www.lbc.co.uk
September 3, 2025 at 2:53 PM
And another opinion piece for LBC

Teens cracking age verifications is the new fake ID – and more damaging

www.lbc.co.uk/article/teen...
Online safety bill: Teens aren't sneaking out, they're getting around blocked sites | LBC
The online safety bill might not be teenager-proof, and what youngsters might find online is, these days, more damaging than before
www.lbc.co.uk
August 18, 2025 at 12:53 PM
From a few weeks ago, but ICYMI

Football needs an offseason to let other sports shine

www.lbc.co.uk/article/foot...
Football needs an off season to let other sports shine | LBC
It’s 2040: Oasis, needing money once more, have completed a summer series of gigs; Taylor Swift has just finished The Eras Tour: Tokyo Drift; and a 99-year-old Bob Dylan has said his most recent shows...
www.lbc.co.uk
August 18, 2025 at 12:52 PM
Coldplay albums ranked from worst to best. No recency bias here! www.lbc.co.uk/article/all-...
Coldplay albums ranked from worst to best | LBC
From Parachutes to Moon Music, and everything inbetween as Chris, Johnny, Will, and Guy prepare for UK tour dates
www.lbc.co.uk
August 18, 2025 at 12:50 PM
Trump has hit at least seven holes in one in his life, he says, which is more than in Rory McIlroy’s professional career. However, Kim Jong-il is said to have managed 11 in one round
www.lbc.co.uk/usa/politics...
Champion or cheat: How good is Donald Trump at golf?
President claims to have won 18 club titles, but his boasts are leaving a few feeling skeptical
www.lbc.co.uk
July 29, 2025 at 8:29 AM
Feel like Britons would rather have only one player make the second round and then have a shot at a title, than 20 players make the second round with little chance of lifting the trophy. Think I'd plump for somewhere in between
www.lbc.co.uk/news/sport/w...
What was Britain's worst ever Wimbledon?
One year, Tim Henman was the last man standing, and lost in round two!
www.lbc.co.uk
July 9, 2025 at 3:31 PM
Funny how Wimbledon has moved straight away to having life-like sounding automated "out" calls. Was expecting a robotic era, or a Hal 9000 type voice for a year or two
July 4, 2025 at 8:47 PM
On his new contract, Cristiano Ronaldo might even be able to buy a copy of the Economist and read it over a pint in central London, with change to get a taxi to Walthamstow. Here is what else he can afford: www.lbc.co.uk/news/sport/w...
What Cristiano Ronaldo could afford to buy after £492m deal
How much forward could net over two year deal after signing off on eye-watering contract
www.lbc.co.uk
July 2, 2025 at 2:05 PM
Faith Kipyegon is making me feel very unfit, but I have levelled up my graphic game to visualise this preview for LBC

www.lbc.co.uk/news/sport/f...
Faith Kipyegon: Kenyan ready to attempt sub-four minute mile
Nike's Breaking4 event set to promote Kenya's Olympic champion in Paris this week
www.lbc.co.uk
June 24, 2025 at 3:56 PM