Jessica Quillin
@jquillin.fashionsocial.host.ap.brid.gy
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the […]
[bridged from https://fashionsocial.host/@jquillin on the fediverse by https://fed.brid.gy/ ]
[bridged from https://fashionsocial.host/@jquillin on the fediverse by https://fed.brid.gy/ ]
Luxury content is louder than ever but narrative coherence is dissipating.
Our latest FSW case study shows how brands with strong narrative systems sustain value and growth, while others leak meaning as they scale.
Read: “The Narrative Coherence Crisis in Luxury: A Comparative Case Study of […]
Our latest FSW case study shows how brands with strong narrative systems sustain value and growth, while others leak meaning as they scale.
Read: “The Narrative Coherence Crisis in Luxury: A Comparative Case Study of […]
Original post on fashionsocial.host
fashionsocial.host
January 30, 2026 at 4:47 PM
Luxury content is louder than ever but narrative coherence is dissipating.
Our latest FSW case study shows how brands with strong narrative systems sustain value and growth, while others leak meaning as they scale.
Read: “The Narrative Coherence Crisis in Luxury: A Comparative Case Study of […]
Our latest FSW case study shows how brands with strong narrative systems sustain value and growth, while others leak meaning as they scale.
Read: “The Narrative Coherence Crisis in Luxury: A Comparative Case Study of […]
I’ve been quiet this year because we’ve been in full research and writing mode.
Our third annual IWT Year Ahead report is out - https://www.fashionstrategyweekly.com/p/the-differentiation-economy-why-narrative
#fashion #luxury
Our third annual IWT Year Ahead report is out - https://www.fashionstrategyweekly.com/p/the-differentiation-economy-why-narrative
#fashion #luxury
The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era
The IWT Year Ahead 2026 report explores how content architecture, not technology, is becoming the real engine of competitive advantage.
www.fashionstrategyweekly.com
January 21, 2026 at 1:43 PM
I’ve been quiet this year because we’ve been in full research and writing mode.
Our third annual IWT Year Ahead report is out - https://www.fashionstrategyweekly.com/p/the-differentiation-economy-why-narrative
#fashion #luxury
Our third annual IWT Year Ahead report is out - https://www.fashionstrategyweekly.com/p/the-differentiation-economy-why-narrative
#fashion #luxury
Happy Christmas to all those who celebrate! We are very grateful to have you here!
December 25, 2025 at 2:34 AM
Happy Christmas to all those who celebrate! We are very grateful to have you here!
RE: https://fashionsocial.host/@lucire/115739974520203688
Congrats to @jackyan and the @lucire team for this well-deserved recognition of their beautiful work!
Congrats to @jackyan and the @lucire team for this well-deserved recognition of their beautiful work!
December 18, 2025 at 1:09 PM
RE: https://fashionsocial.host/@lucire/115739974520203688
Congrats to @jackyan and the @lucire team for this well-deserved recognition of their beautiful work!
Congrats to @jackyan and the @lucire team for this well-deserved recognition of their beautiful work!
Happy Thanksgiving to all those who celebrate!
November 27, 2025 at 2:15 PM
Happy Thanksgiving to all those who celebrate!
November 22, 2025 at 9:37 PM
November 5, 2025 at 1:44 AM
Our latest piece, “Why Luxury Storytelling Collapsed into Content and How to Bring It Back,” is an insider’s guide on how to build storytelling systems that create cultural gravity, build intelligence, and transform content into a true strategic asset.
I would love to hear your thoughts on how […]
I would love to hear your thoughts on how […]
Original post on fashionsocial.host
fashionsocial.host
October 28, 2025 at 2:39 PM
Our latest piece, “Why Luxury Storytelling Collapsed into Content and How to Bring It Back,” is an insider’s guide on how to build storytelling systems that create cultural gravity, build intelligence, and transform content into a true strategic asset.
I would love to hear your thoughts on how […]
I would love to hear your thoughts on how […]
The advantage to not running a marathon tomorrow is I’ve written 4,000 words for our book in less than 24 hours. Most of it will start life as a white paper coming out Monday. Book to follow in 2026. Watch this space. #fashion #luxury #contentstrategy
October 25, 2025 at 10:07 PM
The advantage to not running a marathon tomorrow is I’ve written 4,000 words for our book in less than 24 hours. Most of it will start life as a white paper coming out Monday. Book to follow in 2026. Watch this space. #fashion #luxury #contentstrategy
Walked into Neiman Marcus in search of something specific (a strapless bra) and found the entire section GONE. They had a wall with a handful of styles. None in my size.
Modern department stores are having major issues. I get it. But there’s still product in stores. It just always seems to be […]
Modern department stores are having major issues. I get it. But there’s still product in stores. It just always seems to be […]
Original post on fashionsocial.host
fashionsocial.host
October 19, 2025 at 6:03 PM
Walked into Neiman Marcus in search of something specific (a strapless bra) and found the entire section GONE. They had a wall with a handful of styles. None in my size.
Modern department stores are having major issues. I get it. But there’s still product in stores. It just always seems to be […]
Modern department stores are having major issues. I get it. But there’s still product in stores. It just always seems to be […]
September 18, 2025 at 9:09 PM
Writing a piece on the current state of luxury and fashion storytelling and am struggling as a former fashion editor and content strategist.
Social media gives us unprecedented free access to so much of Fashion Month and brands yet we are putting so much of fashion criticism behind a digital […]
Social media gives us unprecedented free access to so much of Fashion Month and brands yet we are putting so much of fashion criticism behind a digital […]
Original post on fashionsocial.host
fashionsocial.host
September 15, 2025 at 7:30 PM
Writing a piece on the current state of luxury and fashion storytelling and am struggling as a former fashion editor and content strategist.
Social media gives us unprecedented free access to so much of Fashion Month and brands yet we are putting so much of fashion criticism behind a digital […]
Social media gives us unprecedented free access to so much of Fashion Month and brands yet we are putting so much of fashion criticism behind a digital […]
I just turned off Apple Intelligence on my phone. It was freaking me out with the AI email summaries. I’ve had enough of AI app integrations. It’s too creepy.
I’m going old school offline this weekend to think and write while I contemplate a piece I’m writing on luxury brand storytelling and […]
I’m going old school offline this weekend to think and write while I contemplate a piece I’m writing on luxury brand storytelling and […]
Original post on fashionsocial.host
fashionsocial.host
September 12, 2025 at 9:29 PM
I just turned off Apple Intelligence on my phone. It was freaking me out with the AI email summaries. I’ve had enough of AI app integrations. It’s too creepy.
I’m going old school offline this weekend to think and write while I contemplate a piece I’m writing on luxury brand storytelling and […]
I’m going old school offline this weekend to think and write while I contemplate a piece I’m writing on luxury brand storytelling and […]
The Ralph Lauren “Ask Ralph” bot is the latest luxury brand AI initiative to make headlines.
Our latest FSW piece explores the spectre of AI (sorry not sorry for the Frankenstein reference) and why now is the time for luxury brands to invest in content strategy to maximize the benefits of AI […]
Our latest FSW piece explores the spectre of AI (sorry not sorry for the Frankenstein reference) and why now is the time for luxury brands to invest in content strategy to maximize the benefits of AI […]
Original post on fashionsocial.host
fashionsocial.host
September 10, 2025 at 12:24 PM
The Ralph Lauren “Ask Ralph” bot is the latest luxury brand AI initiative to make headlines.
Our latest FSW piece explores the spectre of AI (sorry not sorry for the Frankenstein reference) and why now is the time for luxury brands to invest in content strategy to maximize the benefits of AI […]
Our latest FSW piece explores the spectre of AI (sorry not sorry for the Frankenstein reference) and why now is the time for luxury brands to invest in content strategy to maximize the benefits of AI […]
September 4, 2025 at 1:55 PM
August 30, 2025 at 1:32 PM
August 9, 2025 at 1:09 PM
There is a lot of talk about what luxury brands should be doing right now in the face of an industry-wide slow down and evolving consumer preferences.
The thing is: 𝙏𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙡𝙪𝙭𝙪𝙧𝙮 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙞𝙨 𝙨𝙡𝙤𝙬𝙞𝙣𝙜 𝙙𝙤𝙬𝙣 𝙗𝙪𝙩 𝙂𝙚𝙣 𝙕 𝙞𝙨 𝙣𝙤𝙩.
Our latest It’s A Working […]
[Original post on fashionsocial.host]
The thing is: 𝙏𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙡𝙪𝙭𝙪𝙧𝙮 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙞𝙨 𝙨𝙡𝙤𝙬𝙞𝙣𝙜 𝙙𝙤𝙬𝙣 𝙗𝙪𝙩 𝙂𝙚𝙣 𝙕 𝙞𝙨 𝙣𝙤𝙩.
Our latest It’s A Working […]
[Original post on fashionsocial.host]
August 6, 2025 at 3:23 PM
There is a lot of talk about what luxury brands should be doing right now in the face of an industry-wide slow down and evolving consumer preferences.
The thing is: 𝙏𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙡𝙪𝙭𝙪𝙧𝙮 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙞𝙨 𝙨𝙡𝙤𝙬𝙞𝙣𝙜 𝙙𝙤𝙬𝙣 𝙗𝙪𝙩 𝙂𝙚𝙣 𝙕 𝙞𝙨 𝙣𝙤𝙩.
Our latest It’s A Working […]
[Original post on fashionsocial.host]
The thing is: 𝙏𝙝𝙚 𝙜𝙡𝙤𝙗𝙖𝙡 𝙡𝙪𝙭𝙪𝙧𝙮 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙞𝙨 𝙨𝙡𝙤𝙬𝙞𝙣𝙜 𝙙𝙤𝙬𝙣 𝙗𝙪𝙩 𝙂𝙚𝙣 𝙕 𝙞𝙨 𝙣𝙤𝙩.
Our latest It’s A Working […]
[Original post on fashionsocial.host]
Love seeing this attention to healthy representation in fashion advertising in the UK
https://www.bbc.com/news/articles/cp941z3nnnxo
https://www.bbc.com/news/articles/cp941z3nnnxo
Zara ads banned for featuring 'unhealthily thin' models
It comes after the advertising watchdog banned M&S; and Next ads for showing models who appeared too thin.
www.bbc.com
August 6, 2025 at 11:25 AM
Love seeing this attention to healthy representation in fashion advertising in the UK
https://www.bbc.com/news/articles/cp941z3nnnxo
https://www.bbc.com/news/articles/cp941z3nnnxo
Fave accessory of this week is my new floral drop earring attached to my hearing aid holster by Deaf Metal.
Seriously, this brand is making hearing loss feel pretty rock and roll so far.
#hearingloss #hearinglossawareness #jewellery #jewelry #style #fashion
Seriously, this brand is making hearing loss feel pretty rock and roll so far.
#hearingloss #hearinglossawareness #jewellery #jewelry #style #fashion
August 5, 2025 at 3:31 PM
Fave accessory of this week is my new floral drop earring attached to my hearing aid holster by Deaf Metal.
Seriously, this brand is making hearing loss feel pretty rock and roll so far.
#hearingloss #hearinglossawareness #jewellery #jewelry #style #fashion
Seriously, this brand is making hearing loss feel pretty rock and roll so far.
#hearingloss #hearinglossawareness #jewellery #jewelry #style #fashion
The first installment of FSW Conversations en Été is now live, featuring Mario Lang of Estée Lauder talking about retail technology, content, and customer experience.
I’d love to learn your thoughts on this episode once you have a listen! […]
[Original post on fashionsocial.host]
I’d love to learn your thoughts on this episode once you have a listen! […]
[Original post on fashionsocial.host]
August 5, 2025 at 2:03 PM
The first installment of FSW Conversations en Été is now live, featuring Mario Lang of Estée Lauder talking about retail technology, content, and customer experience.
I’d love to learn your thoughts on this episode once you have a listen! […]
[Original post on fashionsocial.host]
I’d love to learn your thoughts on this episode once you have a listen! […]
[Original post on fashionsocial.host]