I changed my behaviour when my bank added an automatic savings option to its app. The message was easy to connect with, so I chose to switch it on. The steps proposed by McGuire, I experienced exposure, attention, comprehension, acceptance, and action. #UCWPUBR300

I agreed. PESO keeps communication strategic and on target, especially with AI, so messages keep their value and trust isn’t lost. #UCWPUBR300

I think it is earned Media since it is free and not controlled. If people repost or comment, it becomes shared media. #UCWPUBR300

Public trust and attention have been reduced as the media has become more crowded and faster. Traditional news is less relevant than before, and people struggle to distinguish between real and false news. As a result, the News need to use more discoverable to their audience than just PR. #UCWPUBR300