If listening is more your thing you can hear me and Tom Cheshire speaking on Sky News' Daily podcast about our findings: podcasts.apple.com/gb/podcast/d...

This piece couldn’t have happened without @joelysantacruz.bsky.social’s brilliant mind on the data analysis and it wouldn’t look half as good without @giacomomakes.art’s incredible visualisations.

We put a feeling most people suspected into hard data by running an experiment. Nine clean new X users, hundreds of thousands of data points and hours of rigorous LLM training later, our piece is live. You can read our methodology too: news.sky.com/story/how-sk...

We spoke to ex-Twitter employees who witnessed Musk’s takeover, politicians from both sides of the debate and dozens of social media experts. Every one of them gave insight into how Musk has changed the platform.