Kathryn Hedgepeth
kathrynhedgepeth.bsky.social
Kathryn Hedgepeth
@kathrynhedgepeth.bsky.social
AI Strategy Consultant for Marketers | Future of Business Stuff | http://highdensitygroup.com
May 25, 2025 at 1:08 AM
𝗜𝗳 𝗔𝗜 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮 𝗳𝗮𝘀𝘁𝗲𝗿 𝘀𝗲𝗮𝗿𝗰𝗵 𝗯𝗮𝗿, 𝘄𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗶𝘁’𝘀 𝘀𝗵𝗮𝗸𝗶𝗻𝗴 𝗯𝗲𝗹𝗼𝘄 𝘂𝘀?
Marshall McLuhan warned us: “𝘛𝘩𝘦 𝘮𝘦𝘥𝘪𝘶𝘮 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦.”
My latest article on how marketers and communicators can think more strategically about AI.
AI Is a Medium: Revisiting McLuhan for Modern Marketers (Part I)
Marketers still don’t understand AI—but we will. Everything we need to know about what AI means to communication hides in plain sight inside Marshall McLuhan’s 1964 classic Understanding Media: The Ex...
www.linkedin.com
May 11, 2025 at 8:45 PM
“Cognitive hacking” isn’t sci-fi. It’s happening right now through ideology, groupthink, con artistry, and now, AI-powered persuasion. I wrote about how to use science-backed research to combat it.
The Science of Cognitive Hacking: Practical Defenses Against AI-Powered Manipulation
"Cognitive hacking" is the deliberate manipulation of your perception through ideology, cult-like persuasion, organizational groupthink, and sophisticated con artistry. It has its roots in thousands o...
www.linkedin.com
April 29, 2025 at 5:50 PM
Artificial Intelligence Optimization (AIO) and shaping AI to be fact-driven is the most important thing on my agenda right now. Language itself has a new gravitational pull.
#aio #seoisdead #contentmarketing | Kathryn Hedgepeth
𝗧𝗵𝗶𝘀 𝗶𝘀 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝗔𝗜𝗢 𝘃𝘀. 𝗦𝗘𝗢 📲What happens when buyers ask ChatGPT about your brand? AIO is my new love. You might not realize it yet, but you're training AI right now...
www.linkedin.com
April 27, 2025 at 8:55 PM
Joined BlueSky to network with writers who want to learn AIO - that is, SEO for AI search, an emerging field I'm currently bringing things to market for. Connect with me here if you have freelance interest in the future; will have to train people, I think. But I can.
April 23, 2025 at 7:50 PM
In building an offering for AIO strategy consulting (the new SEO, AI content optimization for search) I’ve thought more about PDFs in the last two weeks than I have in a lifetime. I'm going to view this offering more as a salvation than a product. "I did it so you don't have to."
April 23, 2025 at 7:48 PM