katieverducci.bsky.social
@katieverducci.bsky.social
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Want better media coverage? Be newsworthy. Journalists chase what informs, surprises, or serves the public; not what fills your marketing calendar.

#MediaTips #PRBasics #Storytelling
December 23, 2025 at 7:24 PM
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Nonprofits get more attention when they explain why their work matters right now. This week’s 1903 PR feature breaks down how pairing community context, data, and real stories helps reporters see the impact behind the mission. bit.ly/44xvUuW

#1903PR
#PublicRelations
#MediaRelations
How Nonprofits Can Attract Media Attention | 1903 PR
Learn how nonprofits can attract meaningful media attention with strong storytelling, relevant data, timely insights, and clear purpose-driven messaging.
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December 16, 2025 at 4:08 PM
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When Domino’s faced backlash over food quality, they launched a bold campaign admitting the pizza “tasted like cardboard.” Then they showed how they fixed it. Radical honesty turned skeptics into fans. The lesson? Own it, fix it, and show your work.

#CrisisComms #PRwin #BrandRecovery
August 22, 2025 at 4:41 PM
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An interview isn’t just a chat—it’s a high-stakes moment that can shape your brand. Media training gives execs the tools to stay sharp, stay on message, and stay out of trouble. Reporters are always working. bit.ly/44Fohla

#MediaTraining #PRStrategy #StayOnMessage
Media Training For Executives | 1903 PR
1903 PR prepares spokespeople to engage with reporters, providing partners the right tools for an array of media scenarios.
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August 14, 2025 at 7:03 PM
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Martech tracks behavior. PR shapes belief.
In a data-driven world, PR owns what can’t be measured—trust, reputation, and influence. And in martech, those intangibles often drive the conversions that metrics can’t fully explain. bit.ly/4lZT2IT

#Martech #PublicRelations #BrandTrust
PR, Comms, & Marketing For Marketing Technology | 1903 PR
1903 PR's deep expertise in developing strategic strategies propel MarTech companies from another tool to a go-to technology.
bit.ly
August 4, 2025 at 8:33 PM
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A protest. A model. A soda. Pepsi’s Kendall Jenner ad tried to turn activism into marketing. The backlash was instant. In PR, using social issues without authenticity can backfire. Tone-deaf branding damages trust and credibility.

#PRFails #ReadTheRoom #BrandMissteps
July 31, 2025 at 5:56 PM
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When KFC ran out of chicken in the UK, they ran a bold ad that read “FCK” on their bucket. Owning the mistake with humor turned a crisis into a win. The lesson? Own the mistake, use your voice, and rebuild trust with authenticity. bit.ly/4lRqVeX

#CrisisComms #PRwin #BrandRecovery #1903PR
KFC: A very fcking clever campaign | Advertising | Campaign Asia
CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.
bit.ly
July 22, 2025 at 3:56 PM
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The more press releases you churn out, the more attention your company will get, right? Not necessarily. It’s more important to consider the actual relevance of the content and why there is a burning need to share it. Read more about press release timing, here: bit.ly/3IFq2ry

#1903PR
#PR
Press Release Timing: A Guide for Companies | 1903 PR
Wondering how often to issue press releases? Learn best practices to stay relevant without oversaturating your audience.
bit.ly
July 21, 2025 at 2:22 PM
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A good press release answers who, what, when, where, why—and makes a journalist care in the first 3 seconds.

#MediaRelations #PRtips #pressreleases
July 18, 2025 at 4:42 PM
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Fifty years ago, it’s estimated there were more than 7,500 local newspapers in the United States. Almost half of these were shuttered in the past two decades. Read today’s 1903 PR blog to learn about some of these that are now history, why they’re gone, and why it matters: bit.ly/452v4H0

#1903PR
Media Shutdowns: Publications That Disappeared | 1903 PR
A detailed look at recent media publication closures, their causes, and what they mean for the future of the industry — insights from 1903 PR.
bit.ly
July 15, 2025 at 4:01 PM
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She boarded a flight unknown. She landed infamous. Justine Sacco’s one tweet changed everything. A cautionary PR tale; especially when the internet never forgets. One post can cause a PR crisis that leads to your brand's downfall.

#ThinkBeforeYouPost #PRfails
July 10, 2025 at 4:42 PM
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PR is evolving fast, with the best practitioners artfully blending technology, storytelling, and the human essence. Check out today’s 1903 PR blog to learn how the playbook is changing: bit.ly/44tOqDE

#1903PR
#PR
#PublicRelations
2025 Public Relations Trends Every Brand Should Know | 1903 PR
Explore the top PR trends of 2025 shaping corporate communications, brand strategy, and media relations. Stay ahead with 1903 PR insights.
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July 1, 2025 at 2:22 PM
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Local press is valuable, but the national media stage can set the scene for powerful business growth. Learn how the right approach will help brands think big: bit.ly/4emAgbN

#PR
#publicrelations
PR Blueprint: From Local to National Coverage | 1903 PR
From local buzz to national headlines — Discover the PR blueprint smart brands use to grow fast with a PR strategy that actually works.
bit.ly
June 26, 2025 at 2:40 PM
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A press release shouldn’t be your first or only move. Use them strategically—to inform, to lead, and to shape the narrative before someone else does. Learn what’s included in media relations: bit.ly/43REzZ2

#PressReleases #MediaRelations #StrategicComms
Media Relations For Organizations | 1903 PR
1903 PR expertly crafts compelling, timely stories that secure reporter interest and result in coverage that connects to our goals.
bit.ly
June 5, 2025 at 4:03 PM
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96% of companies faced a crisis recently—yet only 62% had a plan. Crisis communications aren’t optional. At 1903 PR, we help orgs build proactive, clear strategies that protect reputation before problems hit. Let’s talk: bit.ly/3SZnENS

#CrisisComms #Reputation #1903PR
Crisis Communications For Organizations | 1903 PR
1903 PR supports companies, from startups to publicly traded, address challenges by implementing strategies that prevent & manage crises
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June 4, 2025 at 4:13 PM
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Hot-button topics are everywhere, and then there are those topics that seem innocuous but can catch fire. Should companies weigh in on political or social issues? Read today’s 1903PR blog to learn the best approach: bit.ly/4jIbMuY

#1903PR
#Communications
#PublicRelations
Balancing Communications and Political Risk | 1903 PR
Learn how to manage political risk in corporate messaging with thoughtful, values-driven strategies from the experts at 1903 PR
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June 3, 2025 at 3:58 PM
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Ag businesses face wild weather, tough regulations and public pressure. A smart PR strategy builds resilience and trust before a storm hits. Learn how PR helps farms and ag brands stay ahead: bit.ly/3H292Le

#1903PR #AgPR #PublicRelations
PR Strategies for Ag Businesses in a Changing Climate | 1903 PR
Learn how 1903 PR helps AG businesses navigate climate challenges and build resilience through strategic PR solutions.
bit.ly
June 2, 2025 at 5:11 PM
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82% of B2B leaders say thought leadership builds trust—yet only 17% say the content is good. At 1903 PR, we help brands lead with content that earns credibility. Strategy makes the difference. Learn how: bit.ly/3ZDqUSX

#ThoughtLeadership #PRStrategy #1903PR
May 28, 2025 at 3:57 PM
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If you are planning a market launch, you'll want to read today's 1903 PR informative blog that outlines why bringing a public relations component early sets the foundation for success. More here: bit.ly/4kFRUJK

#1903PR
#TechPR
Boost Your Go-to-Market Strategy with Public Relations | 1903 PR
Unlock the PR advantage in your go-to-market plan. Build momentum, influence key audiences, and amplify your launch.
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May 27, 2025 at 3:56 PM
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A PR program that includes government relations can be an effective strategy to help your business gain visibility and growth. Learn more at today's 1903PR blog, which outlines what government relations really is (it’s not just lobbying), and why it matters. bit.ly/43lEb3Q

#PR
The Role of Government Relations in Business Growth | 1903 PR
Understand how government relations drives long-term value through advocacy, access, and strategic policy work.
bit.ly
May 13, 2025 at 3:45 PM
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Employees are attending conferences, trade shows, & other business gatherings. The press are attending too. Make sure your team is clear on what they are saying because any information, whether conveyed in a formal interview or via banter at the after-party, could show up in the news: bit.ly/4jXmz4N
How to Confidently Navigate Casual Media Encounters | 1903 PR
Master the art of casual media encounters. Get communication tips, real-world examples, and best practices for leaders and spokespeople.
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April 29, 2025 at 2:45 PM
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Considering hiring a PR agency? Or maybe you’ve engaged one in the past and were left less than thrilled? The secret sauce – PR isn’t magic, but rather a collaborative effort with generous and open communication. For a great breakdown of how to work with a PR team, read here: bit.ly/4jJA9sv

#1903PR
How to Hire the Right PR Agency: A Step-by-Step Guide | 1903 PR
Whether you're a small business or B2B brand, this step-by-step guide helps you hire the right PR agency for real, measurable impact.
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April 22, 2025 at 4:04 PM
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What will you do if your brand hits the social media jackpot and goes viral? It can happen if you’re consistently posting great content. Learn how to be ready for your moment of fame and turn it into a lasting asset: bit.ly/42mmlgt

#PublicRelations
#PR
#TechPR
Turning Viral Moments into Longterm Brand Growth| 1903 PR
A viral moment isn’t just a one-time win—it’s the spark that ignites sustainable brand growth and long-term market engagement.
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April 8, 2025 at 5:08 PM
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Clear, purposeful internal comms isn’t just a “nice to have,” but rather is a determining factor in a company’s long-term success. Are your organization’s internal communications up to par? Learn how to keep employees motivated, aligned, and thriving with effective communications: bit.ly/3XEaLvD
Signs Your Company Needs a Comms Overhaul | 1903 PR
Strong internal communication is the backbone of a successful business, ensuring stability, alignment, and growth.
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April 2, 2025 at 2:30 PM
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The ability to speak w/ composure & confidence in public is not something one is just born w/ — it’s a skill that can be learned. W/ the right techniques any CEO can move from feeling rattled at the prospect of speaking to delivering inspiring talks or interviews that truly connect: bit.ly/4hHIz28
Strategies CEO's Can Use to Improve Speaking Skills  | 1903 PR
Public speaking is a skill anyone can master. With practice, CEOs can turn nervousness into inspiring, engaging speeches.
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March 25, 2025 at 2:28 PM