Kayla Bruun
@kaylabruun.bsky.social
Lead Economist at Morning Consult
Interestingly, opinions vary by income group.
Low and, most of all, middle income adults are the MOST opposed to adding tariffs.
High earners are less bothered. This group has thrived lately despite elevated inflation, potentially reducing their tariff concerns.
Low and, most of all, middle income adults are the MOST opposed to adding tariffs.
High earners are less bothered. This group has thrived lately despite elevated inflation, potentially reducing their tariff concerns.
December 20, 2024 at 2:18 PM
Interestingly, opinions vary by income group.
Low and, most of all, middle income adults are the MOST opposed to adding tariffs.
High earners are less bothered. This group has thrived lately despite elevated inflation, potentially reducing their tariff concerns.
Low and, most of all, middle income adults are the MOST opposed to adding tariffs.
High earners are less bothered. This group has thrived lately despite elevated inflation, potentially reducing their tariff concerns.
ALL categories had net opposition overall - despite many remembering 2018/2019 (the period following the last tariff implementation) as "good". What's dif this time?
1) Inflation was low for yrs heading into '18; much higher this time
2) Ppl think these tariffs will cost more
1) Inflation was low for yrs heading into '18; much higher this time
2) Ppl think these tariffs will cost more
December 20, 2024 at 2:18 PM
ALL categories had net opposition overall - despite many remembering 2018/2019 (the period following the last tariff implementation) as "good". What's dif this time?
1) Inflation was low for yrs heading into '18; much higher this time
2) Ppl think these tariffs will cost more
1) Inflation was low for yrs heading into '18; much higher this time
2) Ppl think these tariffs will cost more
More tariff analysis! The consumer inflation experience in recent yrs may be setting the stage for more resistance to tariffs in '25 vs. '18. Products that have already had a sharp increase in price sensitivity face the most opposition to potential tariffs:
pro.morningconsult.com/analysis/tar...
pro.morningconsult.com/analysis/tar...
December 20, 2024 at 2:18 PM
More tariff analysis! The consumer inflation experience in recent yrs may be setting the stage for more resistance to tariffs in '25 vs. '18. Products that have already had a sharp increase in price sensitivity face the most opposition to potential tariffs:
pro.morningconsult.com/analysis/tar...
pro.morningconsult.com/analysis/tar...
Exciting news (for me)!!
We published our new State of the Global Consumer report last week, for the first time showcasing our very own intl consumer spending data across all 15 countries we cover!
That's monthly, apples-to-apples, category-level spending data!!
We published our new State of the Global Consumer report last week, for the first time showcasing our very own intl consumer spending data across all 15 countries we cover!
That's monthly, apples-to-apples, category-level spending data!!
November 25, 2024 at 2:20 PM
Exciting news (for me)!!
We published our new State of the Global Consumer report last week, for the first time showcasing our very own intl consumer spending data across all 15 countries we cover!
That's monthly, apples-to-apples, category-level spending data!!
We published our new State of the Global Consumer report last week, for the first time showcasing our very own intl consumer spending data across all 15 countries we cover!
That's monthly, apples-to-apples, category-level spending data!!
Our Consumer Health Index (CHI), which we track daily, isn't the only sign of a turnaround either - our spending data by income runs monthly so only have it through Oct, but that 3-month demand boost is showing up in reported purchasing growth among low earners as well!
November 22, 2024 at 1:25 PM
Our Consumer Health Index (CHI), which we track daily, isn't the only sign of a turnaround either - our spending data by income runs monthly so only have it through Oct, but that 3-month demand boost is showing up in reported purchasing growth among low earners as well!
Our team writes A LOT about differing dynamics/econ experiences across income groups. It's mostly been bad news for lower earners...
But from late summer thru mid-Nov, we are finally seeing improvement in consumer health scores - with <$50k group showing the most progress!
But from late summer thru mid-Nov, we are finally seeing improvement in consumer health scores - with <$50k group showing the most progress!
November 22, 2024 at 1:25 PM
Our team writes A LOT about differing dynamics/econ experiences across income groups. It's mostly been bad news for lower earners...
But from late summer thru mid-Nov, we are finally seeing improvement in consumer health scores - with <$50k group showing the most progress!
But from late summer thru mid-Nov, we are finally seeing improvement in consumer health scores - with <$50k group showing the most progress!
This data comes from Morning Consult's daily tracking of thousands of US consumers, so we can keep monitoring pretty much in real time. So far in November, Walmart customer CHI scores kept going up while Target's are still lagging:
November 20, 2024 at 5:06 PM
This data comes from Morning Consult's daily tracking of thousands of US consumers, so we can keep monitoring pretty much in real time. So far in November, Walmart customer CHI scores kept going up while Target's are still lagging:
The Walmart/Target earnings contrast got me curious....so I took a look at how our brand-specific Consumer Health Index (CHI) scores shifted in Q3.
Turns out there were some conflicting demand patterns among these retailers customers, foreshadowing their earnings outcomes!
Turns out there were some conflicting demand patterns among these retailers customers, foreshadowing their earnings outcomes!
November 20, 2024 at 5:06 PM
The Walmart/Target earnings contrast got me curious....so I took a look at how our brand-specific Consumer Health Index (CHI) scores shifted in Q3.
Turns out there were some conflicting demand patterns among these retailers customers, foreshadowing their earnings outcomes!
Turns out there were some conflicting demand patterns among these retailers customers, foreshadowing their earnings outcomes!
Update on Morning Consult's Consumer Health Index (CHI) - we are seeing some interesting movements as we approach peak holiday spending season!
Consumer demand appears to be picking up thru mid Nov (chart runs thru Nov. 16)--and it's not just driven by the post-election sentiment bump either...
Consumer demand appears to be picking up thru mid Nov (chart runs thru Nov. 16)--and it's not just driven by the post-election sentiment bump either...
November 20, 2024 at 3:58 PM
Update on Morning Consult's Consumer Health Index (CHI) - we are seeing some interesting movements as we approach peak holiday spending season!
Consumer demand appears to be picking up thru mid Nov (chart runs thru Nov. 16)--and it's not just driven by the post-election sentiment bump either...
Consumer demand appears to be picking up thru mid Nov (chart runs thru Nov. 16)--and it's not just driven by the post-election sentiment bump either...