Lightnews — Scholar-powered news

Kaylee | Marketing Manager and Freelancer

@kayleemarketing.bsky.social

550 followers 3.6K following 200 posts

🤲working with businesses built to help people Other interests: ux/ui, live music🤘, tech, D&D🧝‍♀️ startups, productivity🌱, camping, crochet Truth about AI in business (webinar waitinglist): https://form.jotform.com/252474591114153

form.jotform.com

Posts Media Videos Starter Packs

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 2d

Real freedom in marketing comes when you stop manipulating and start listening.
Value first. Trust always. Sales naturally follow.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 6d

Every frustrated customer is free market research.
Instead of dodging complaints, use them to fix your product and win the loyalty that you can’t buy.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 6d

Stop trying to market to everyone.

The fastest way to grow is to get crystal clear on who actually benefits from what you offer.

Focus on them. Forget the rest.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 6d

Good marketing isn’t about inventing problems so you can sell solutions.
It’s about clearly showing real problems and proving you can genuinely solve them.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 6d

The attention economy competes for your willpower. Every glance becomes a transaction in someone else’s business model.

#AttentionEconomy #DigitalWellbeing #SocialMedia

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 7d

Retention isn’t about trapping people in subscriptions.

It’s about delivering so much value that they want to stay.

1 2 2

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 7d

Most “marketing hacks” focus on chasing sales.
But here’s the truth: if every touchpoint with your customer delivers real value, sales follow naturally.
Value builds trust → trust builds loyalty.

1 1

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 15d

Dropping this waiting list here, for any business leaders interested in learning more on AI adoption in businesses. We're going to highlight the the good, the bad, and the ugly + breakdown what it all means for businesses navigating the current digital landscape.

form.jotform.com/252474591114...

Join the Waitlist: "Navigating AI Integration: Balancing Innovation and Governance"

Please click the link to complete this form.

form.jotform.com

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 15d

A customer journey isn’t about pushing people through a funnel.

It’s about delivering value at every touchpoint.

Treat customers as partners, not just buyers. Value creates trust; trust creates loyalty; loyalty creates growth.

#CX #UX #BusinessGrowth #CustomerPartnership #MarketingStrategy

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 19d

Every time I finish something, i think its ugly, messy, broken, and full of mistakes. But that’s how it’s supposed to be. Progress > perfection.

#BuildInPublic

1 4

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 19d

Productivity isn’t just about doing more. It’s about directing attention. The problem is, attention itself has become the most manipulated currency in the world.

#Productivity #Focus #Mindfulness #Concentration #AttentionEconomy

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 20d

I want to be the kind of person that asks "what if?" and then isn't stubborn enough to not chase the “what”.

I hate starting something I’m unsure about but I guess it's better than not starting at all.

#Entrepreneurship #Startups

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 20d

i just watched this vid & had to share bc its so cool. This guy built his own phone from a hacked Galaxy Z Flip + blackberry keyboard because he was bored of cookie-cutter smartphones.

youtu.be/qy_9w_c2ub0?...

I built my own Phone... because innovation is sad rn

YouTube video by Marcin Plaza

youtu.be

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 20d

Infinite scroll is not a feature, it’s a trap.

#InfiniteScroll #UserExperience #Darkpatterns #SocialMedia #Productivity #UIUX #MentalHealth

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 21d

Notifications pose as helpful reminders, but their real purpose is interruption. How much of our “lost motivation” is actually just borrowed by someone else’s algorithm?

#Distraction #Productivity #Focus #Motivation #Mindfulness #MentalHealth

Stressed person on a couch holding their head, surrounded by push notification icons (email, chat, social media), illustrating notification fatigue, digital overload, distraction, attention economy, and productivity loss.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 21d

Platforms aren’t free. We pay with data, attention, and the erosion of our ability to be present.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 21d

Dark patterns thrive because they feel like choice. But when your “choice” is engineered toward endless engagement, is it really a choice at all?

#DarkPatterns #UserExperience #Engagement #TechResponsibility #MindfulDesign #OnlineSafety

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 21d

The “slopverse” is real. AI filler content gets pumped out so fast that human ideas sink to the bottom.

#AIContent #Creativity #SocialMedia #ContentCreation

collage of AI‑generated “slop” from Instagram and TikTok. Images include a melted pizza‑person, two ragged orange cats, a shark in blue sneakers on a phone screen, a dentist working on a fish‑head patient, a child buried in french fries, a toilet spewing orange goo with a face in the bowl, a child-like figure made of soda bottles, a crustacean‑Jesus figure surfacing from blue water, and other distorted faces and food mashups, overlaid with social app UI elements.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 21d

Remember when the internet felt weird, messy, and human? Now it feels optimized, sanitized, and strangely robotic.

I just want to browse online without being bombarded by ai and sloppy ads for things I'll never need 😩
#InternetNostalgia #WebDesign #AIslop #AdFatigue

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 21d

I’m in the middle. AI can feel personal when tuned to brand voice and paired with human oversight. In research I found that technically, some campaigns see higher engagement than human-only content. But without that loop, it risks tone-deaf, misleading, or “robotic” outputs that erode trust.

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 24d

but does reading tons of success and failure stories, analyzing what went wrong and what went right, and determining how you can implement those insights into your own work help?

probably/ sometimes/ yes if your not just doing it to procrastinate

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 24d

your customers are like the quest givers in a rpg.

if you play your cards right, they point you toward the real challenges worth solving. pay close attention and you might level up sooner than you think.
#Startups #ValueCreation #Growth

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 24d

As a founder with a small team, your edge comes from building systems that deliver and stories that resonate. Put your audience’s value first and growth will follow. #Startups #ValueCreation #Growth

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 24d

Business ops and marketing win when they align on creating real value for the audience because value drives growth. #BusinessOps #Marketing #ValueCreation #Growth

Kaylee | Marketing Manager and Freelancer @kayleemarketing.bsky.social · 29d

today's online landscape has become dominated by algorithm-shaped, bot-amplified, and AI content that systematically drowns out human voices, creating a digital environment that feels manufactured rather than organic and genuinely interactive. I like bluesky tho