Ken Lopez
@kenlopez.bsky.social
Serial entrepreneur x4. Persuadius is a top-ranked litigation consulting firm working with the world’s leading law firms. Proud dad of triplets. https://persuadius.com 800.847.9330
Sometimes the biggest trial problem isn’t lack of evidence — it’s too much of it.
Jurors fatigue. Attention fades. Confirmation bias creeps in.
This article explores how humor — used strategically — can interrupt cognitive drift and keep jurors engaged.
👉 persuadius.com/blog/humor-d...
Jurors fatigue. Attention fades. Confirmation bias creeps in.
This article explores how humor — used strategically — can interrupt cognitive drift and keep jurors engaged.
👉 persuadius.com/blog/humor-d...
Humor, Demonstrative Evidence, and the “Monster of Evidence”
Litigators can’t beat juror confirmation bias by piling on more evidence. Learn how humor and memorable demonstratives reduce jury fatigue and improve persuasion.
persuadius.com
January 27, 2026 at 5:48 PM
Sometimes the biggest trial problem isn’t lack of evidence — it’s too much of it.
Jurors fatigue. Attention fades. Confirmation bias creeps in.
This article explores how humor — used strategically — can interrupt cognitive drift and keep jurors engaged.
👉 persuadius.com/blog/humor-d...
Jurors fatigue. Attention fades. Confirmation bias creeps in.
This article explores how humor — used strategically — can interrupt cognitive drift and keep jurors engaged.
👉 persuadius.com/blog/humor-d...
Most lawyers think a trial presentation company just “runs the tech.”
That’s like thinking a pit crew just changes tires.
Here’s what a trial presentation company really does (and why most lawyers hire one too late):
👉 persuadius.com/blog/what-a-...
#trial #litigation #trialpresentation
That’s like thinking a pit crew just changes tires.
Here’s what a trial presentation company really does (and why most lawyers hire one too late):
👉 persuadius.com/blog/what-a-...
#trial #litigation #trialpresentation
What a Trial Presentation Company Really Does (And Why Most Lawyers Hire One Too Late)
What does a trial presentation company really do? Learn how top teams combine trial tech, litigation graphics, and strategy to control attention and win.
persuadius.com
January 21, 2026 at 5:41 PM
Most lawyers think a trial presentation company just “runs the tech.”
That’s like thinking a pit crew just changes tires.
Here’s what a trial presentation company really does (and why most lawyers hire one too late):
👉 persuadius.com/blog/what-a-...
#trial #litigation #trialpresentation
That’s like thinking a pit crew just changes tires.
Here’s what a trial presentation company really does (and why most lawyers hire one too late):
👉 persuadius.com/blog/what-a-...
#trial #litigation #trialpresentation
TrialDirector used to be everywhere.
Now it’s OnCue.
That switch happened fast—and it wasn’t an accident. Here’s why 👇
bit.ly/45JGNKA
#TrialTech #LitigationSupport #TrialPresentation #OnCue #TrialDirector #Lawyers
Now it’s OnCue.
That switch happened fast—and it wasn’t an accident. Here’s why 👇
bit.ly/45JGNKA
#TrialTech #LitigationSupport #TrialPresentation #OnCue #TrialDirector #Lawyers
OnCue vs. TrialDirector: How One Trial-Presentation Platform Took Over (and the Other Quietly Vanished)
Discover why OnCue has overtaken TrialDirector as the preferred trial-presentation platform for modern courtroom environments. Learn how it enhances speed, stability, and efficiency for trial technici...
persuadius.com
January 15, 2026 at 10:00 PM
TrialDirector used to be everywhere.
Now it’s OnCue.
That switch happened fast—and it wasn’t an accident. Here’s why 👇
bit.ly/45JGNKA
#TrialTech #LitigationSupport #TrialPresentation #OnCue #TrialDirector #Lawyers
Now it’s OnCue.
That switch happened fast—and it wasn’t an accident. Here’s why 👇
bit.ly/45JGNKA
#TrialTech #LitigationSupport #TrialPresentation #OnCue #TrialDirector #Lawyers
What surprised us most in 2025 wasn’t which Persuadius articles were most read—it was why.
Readers consistently gravitated toward clarity over cleverness, story over data dumps, and visuals that explain rather than decorate.
persuadius.com/blog/persuad...
#JuryPsychology #LegalStorytelling
Readers consistently gravitated toward clarity over cleverness, story over data dumps, and visuals that explain rather than decorate.
persuadius.com/blog/persuad...
#JuryPsychology #LegalStorytelling
Persuadius’ Top 15 Most-Read Articles of 2025
Explore the top Persuadius articles of 2025 to discover effective storytelling, jury persuasion techniques, and trial strategies that enhance courtroom success.
persuadius.com
January 2, 2026 at 5:00 PM
What surprised us most in 2025 wasn’t which Persuadius articles were most read—it was why.
Readers consistently gravitated toward clarity over cleverness, story over data dumps, and visuals that explain rather than decorate.
persuadius.com/blog/persuad...
#JuryPsychology #LegalStorytelling
Readers consistently gravitated toward clarity over cleverness, story over data dumps, and visuals that explain rather than decorate.
persuadius.com/blog/persuad...
#JuryPsychology #LegalStorytelling
Trial lawyers, should you use a chronological-style opening statement or a narrative-style statement? Which is more persuasive? persuadius.com/blog/persuas...
Persuasive Storytelling in Trial: Why a Narrative Opening Beats a Chronological Statement
Learn why persuasive storytelling in trial outperforms a simple chronological opening, with techniques for plaintiffs, defense teams, and commercial litigators.
persuadius.com
December 11, 2025 at 4:57 PM
Trial lawyers, should you use a chronological-style opening statement or a narrative-style statement? Which is more persuasive? persuadius.com/blog/persuas...
Risks and benefits of taking a jury back in time — visually. persuadius.com/blog/trial-g... #trials #persuasion #Persuadius #litigationgraphics #trialgraphics #litigation #trials #trialattorneys
Trial Graphics as Time Machines: The Perils and Power of Taking a Jury Back
Trial graphics can act as time machines in the courtroom. Discover the pluses and minuses of taking jurors back in time to understand past conduct in its cultural context.
persuadius.com
November 24, 2025 at 10:17 PM
Risks and benefits of taking a jury back in time — visually. persuadius.com/blog/trial-g... #trials #persuasion #Persuadius #litigationgraphics #trialgraphics #litigation #trials #trialattorneys
When I boil down all of my thoughts around trial graphics/litigation graphics, these are the top three rules for winning. persuadius.com/blog/the-3-r...
The 3 Rules of Trial Graphics That Win Cases
The three essential rules for trial graphics that persuade jurors: clarity, narrative control, and visuals that stand on their own. Stop reading slides and start winning.
persuadius.com
November 18, 2025 at 5:30 PM
When I boil down all of my thoughts around trial graphics/litigation graphics, these are the top three rules for winning. persuadius.com/blog/the-3-r...
When you’re in trial, the last thing you should be worrying about is whether the video will play or the right exhibit will appear on screen. That’s where a trial technician comes in.
👉 Read it here: Nine Reasons to Use a Trial Technician
👉 Read it here: Nine Reasons to Use a Trial Technician
September 11, 2025 at 5:24 PM
When you’re in trial, the last thing you should be worrying about is whether the video will play or the right exhibit will appear on screen. That’s where a trial technician comes in.
👉 Read it here: Nine Reasons to Use a Trial Technician
👉 Read it here: Nine Reasons to Use a Trial Technician
Think you are persuasive? Maybe. But are you using Persuasion Pairing?
#persuasion #persuasionpairing #visualmetaphor #patentlitigation #litigationgraphics #demonstrativeevidence #triallawyers persuadius.com/blog/persuas...
#persuasion #persuasionpairing #visualmetaphor #patentlitigation #litigationgraphics #demonstrativeevidence #triallawyers persuadius.com/blog/persuas...
Persuasion Pairing: Cleverly Combining Words and Pictures
Discover Persuasion Pairing—the science-backed method of combining words and visuals to make arguments unforgettable in court and beyond.
persuadius.com
August 27, 2025 at 1:44 PM
Think you are persuasive? Maybe. But are you using Persuasion Pairing?
#persuasion #persuasionpairing #visualmetaphor #patentlitigation #litigationgraphics #demonstrativeevidence #triallawyers persuadius.com/blog/persuas...
#persuasion #persuasionpairing #visualmetaphor #patentlitigation #litigationgraphics #demonstrativeevidence #triallawyers persuadius.com/blog/persuas...
Think you are persuasive? Maybe. But are you using Persuasion Pairing? persuadius.com/blog/persuas...
Persuasion Pairing: Cleverly Combining Words and Pictures
Discover Persuasion Pairing—the science-backed method of combining words and visuals to make arguments unforgettable in court and beyond.
persuadius.com
August 27, 2025 at 1:30 PM
Think you are persuasive? Maybe. But are you using Persuasion Pairing? persuadius.com/blog/persuas...
Last week’s floods in Texas were devastating. But one time-lapse video stood out for how it showed the scale of the disaster without a word.
It reminded me of something I think about every day: how to translate overwhelming facts into emotional understanding.
persuadius.com/blog/5-thing...
It reminded me of something I think about every day: how to translate overwhelming facts into emotional understanding.
persuadius.com/blog/5-thing...
How Trial Presentation Companies Can Turn Data into Impact—Lessons from Texas Flood Visuals
CNN’s Llano River flood video shows how simple visual overlays create powerful emotional impact. Trial presentation companies should take note—and apply the same principles in court.
persuadius.com
July 9, 2025 at 11:49 PM
Last week’s floods in Texas were devastating. But one time-lapse video stood out for how it showed the scale of the disaster without a word.
It reminded me of something I think about every day: how to translate overwhelming facts into emotional understanding.
persuadius.com/blog/5-thing...
It reminded me of something I think about every day: how to translate overwhelming facts into emotional understanding.
persuadius.com/blog/5-thing...
Here's a surprising chart showing where half of America's economic output comes from geographically. This article discusses the impact of surprise on an audience. #peruasion #litigationgraphics #trialgraphics #surprise #cognitivebias #trialattorney #litigation #trial #Persuadius
bit.ly/3FYMUBc
bit.ly/3FYMUBc
Jury Persuasion Techniques: Using Surprise to Overcome Boredom and Confirmation Bias in the Courtroom
Learn how to use surprise as a powerful jury persuasion technique. Discover how to overcome juror bias and boredom using trial graphics and visual strategy.
persuadius.com
June 30, 2025 at 10:03 PM
Here's a surprising chart showing where half of America's economic output comes from geographically. This article discusses the impact of surprise on an audience. #peruasion #litigationgraphics #trialgraphics #surprise #cognitivebias #trialattorney #litigation #trial #Persuadius
bit.ly/3FYMUBc
bit.ly/3FYMUBc
Have you ever considered how one might convey the size, scale, volume, emotional weight, or dollars at stake to a jury? This article is a good starting place. #jurycommunications #makethecomplexunderstandable #triallawyers #litigation #trial #persuasion #jury persuadius.com/blog/how-a-t...
How a Trial Presentation Company Illustrates Scale: Lessons from Boeing
Trial presentation companies must make complex scale feel real. See how a Boeing infographic teaches timeless lessons for courtroom graphics that persuade.
persuadius.com
June 12, 2025 at 3:52 AM
Have you ever considered how one might convey the size, scale, volume, emotional weight, or dollars at stake to a jury? This article is a good starting place. #jurycommunications #makethecomplexunderstandable #triallawyers #litigation #trial #persuasion #jury persuadius.com/blog/how-a-t...
This past weekend, I went to the Boeing factory in Seattle to see planes. I didn’t expect to come away with a lesson in persuasion. #trialgraphics #litigationgraphics #storytelling #persuasion #juries persuadius.com/blog/what-a-...
What a Boeing Storyteller Taught Me About Litigation Graphics
A master storyteller at Boeing reveals how visual focus guides attention—lessons every litigator should learn for courtroom persuasion.
persuadius.com
June 4, 2025 at 9:53 PM
This past weekend, I went to the Boeing factory in Seattle to see planes. I didn’t expect to come away with a lesson in persuasion. #trialgraphics #litigationgraphics #storytelling #persuasion #juries persuadius.com/blog/what-a-...
The Voir Dire Consultant Isn’t Who You Think It Is... so who are they REALLY? #voirdire #juryconsultants #juryconsultant #juryresearch #mocktrial #Persuadius #litigationconsultants persuadius.com/blog/the-voi...
The Voir Dire Consultant Isn’t Who You Think It Is
Most lawyers think voir dire consultants read jurors. The best ones reshape your trial story. Discover how strategic voir dire changes everything.
persuadius.com
May 28, 2025 at 4:32 AM
The Voir Dire Consultant Isn’t Who You Think It Is... so who are they REALLY? #voirdire #juryconsultants #juryconsultant #juryresearch #mocktrial #Persuadius #litigationconsultants persuadius.com/blog/the-voi...
Trying to be your most persuasive in the courtroom? Don't make one of these 12 legal storytelling mistakes! #storytelling #persuasion #triallawyer #litigation #litigator #courtroom persuadius.com/blog/12-mist...
12 Mistakes to Avoid in Legal Storytelling
Discover the top 12 mistakes to avoid in legal storytelling to enhance persuasion and effectively engage your audience in the courtroom.
persuadius.com
May 9, 2025 at 1:03 AM
Trying to be your most persuasive in the courtroom? Don't make one of these 12 legal storytelling mistakes! #storytelling #persuasion #triallawyer #litigation #litigator #courtroom persuadius.com/blog/12-mist...
How Often Are Cases Decided on Facts vs. Emotion? Depending on your perspective, the answers may be surprising. #triallawyers #persuasion #litigation #juryconsultants persuadius.com/blog/how-oft...
How Often Are Cases Decided on Facts vs. Emotion? The Critical Role of Jury Consultants
Explore how jury consultants bridge the gap between fact and emotion, ensuring fairer trial outcomes by addressing biases and leveraging psychological insights.
persuadius.com
May 3, 2025 at 5:36 AM
How Often Are Cases Decided on Facts vs. Emotion? Depending on your perspective, the answers may be surprising. #triallawyers #persuasion #litigation #juryconsultants persuadius.com/blog/how-oft...
Have you ever lost an argument that you should have won? Are you frustrated by people who can persuade others when all the facts are against them? This article is for you!
persuadius.com/blog/the-par...
persuadius.com/blog/the-par...
The Paradox of Persuasion: Why Logic Often Falls Flat and What Actually Works
Discover why logic often fails in persuasion and learn effective strategies to truly connect and influence your audience in litigation and beyond.
persuadius.com
April 23, 2025 at 6:37 PM
Have you ever lost an argument that you should have won? Are you frustrated by people who can persuade others when all the facts are against them? This article is for you!
persuadius.com/blog/the-par...
persuadius.com/blog/the-par...
How do you explain tariffs and trade deficits to your cousin, uncle, child, . . . or a jury? persuadius.com/blog/explain...
Explaining Tariffs and Trade Deficits: From the Courtroom to the Dinner Table
Learn how to explain tariffs and trade deficits to juries using litigation graphics, analogies, and courtroom storytelling techniques. A guide for litigators and trial teams.
persuadius.com
April 14, 2025 at 11:19 PM
How do you explain tariffs and trade deficits to your cousin, uncle, child, . . . or a jury? persuadius.com/blog/explain...
🎉⚖️Unlock the secrets to winning at trial! Persuadius is giving away its top 10 trial strategy e-books for FREE! 📚 Dive into hundreds of expert articles designed to boost your trial results. #LitigationConsulting #TrialAttorney #JuryConsultants #TrialGraphics persuadius.com/top-10-free-...
Top 10 Free Litigation E-Books - Enhance Your Trial Performance Now
Access Persuadius's Top 10 free e-books filled with expert insights and strategies to enhance your trial results and win more cases. Download today to improve your courtroom skills.
persuadius.com
April 8, 2025 at 6:36 AM
🎉⚖️Unlock the secrets to winning at trial! Persuadius is giving away its top 10 trial strategy e-books for FREE! 📚 Dive into hundreds of expert articles designed to boost your trial results. #LitigationConsulting #TrialAttorney #JuryConsultants #TrialGraphics persuadius.com/top-10-free-...
Trial soon? It's time to plan your jury research efforts. Here's a helpful jumpstart guide. persuadius.com/blog/12-fact...
12 Factors to Consider When Conducting Jury Research
Discover the 12 key factors to consider for effective jury research, ensuring a comprehensive understanding of your potential jurors and enhancing your trial preparations.
persuadius.com
April 2, 2025 at 8:25 AM
Trial soon? It's time to plan your jury research efforts. Here's a helpful jumpstart guide. persuadius.com/blog/12-fact...
The most popular litigation article so far in 2024 at Persuadius:
21 Secrets From an Opening Statement Guru
Learn the 21 secrets of crafting a winning opening statement in litigation. Discover the importance of storytelling, simplifying your message, and practicing diligently for success.
persuadius.com
November 15, 2024 at 5:35 AM
The most popular litigation article so far in 2024 at Persuadius:
Grab this FREE book about trial graphics before it’s too late.
MASSIVE & FREE 559-Page Trial Lawyer-Focused Book: Winning With Trial Graphics and Litigation Graphics Released
Discover essential insights from Persuasius's groundbreaking e-books on litigation graphics, trial graphics, and the role of storytelling for persuasion in high-stakes litigation.
persuadius.com
November 15, 2024 at 5:34 AM
Grab this FREE book about trial graphics before it’s too late.
My latest article about how to catch people lying to you with pictures. persuadius.com/blog/trial-g...
Trial Graphics Trickery: The Top 10 Ways Your Opponent Misleads
Learn how misleading trial graphics can distort the truth in court and discover the top 10 tricks used to deceive judges, juries, and the general public.
persuadius.com
November 15, 2024 at 12:13 AM
My latest article about how to catch people lying to you with pictures. persuadius.com/blog/trial-g...