speed gets confused for clarity.
urgency gets confused for leadership.
the decisions that hold
come after things slow down.
roles named.
ownership clear.
tradeoffs spoken.
most tension disappears
once everyone knows what they’re actually deciding.
speed gets confused for clarity.
urgency gets confused for leadership.
the decisions that hold
come after things slow down.
roles named.
ownership clear.
tradeoffs spoken.
most tension disappears
once everyone knows what they’re actually deciding.
founders flew from korea.
fought jet lag, language gaps, cultural distance.
still got on stage and made the case.
conviction travels better than polish.
effort beats proximity.
and hunger doesn’t care where you’re from.
easy to forget that when you’re comfortable.
founders flew from korea.
fought jet lag, language gaps, cultural distance.
still got on stage and made the case.
conviction travels better than polish.
effort beats proximity.
and hunger doesn’t care where you’re from.
easy to forget that when you’re comfortable.
it’s knowing who owns the call
and letting everyone else move on.
if a decision needs the whole room every time,
it doesn’t have an owner.
that’s not collaboration.
that’s avoidance.
it’s knowing who owns the call
and letting everyone else move on.
if a decision needs the whole room every time,
it doesn’t have an owner.
that’s not collaboration.
that’s avoidance.
if the same decision shows up again next week,
no one owned it.
real ownership doesn’t show up in slides.
it shows up in what never has to be discussed twice.
if the same decision shows up again next week,
no one owned it.
real ownership doesn’t show up in slides.
it shows up in what never has to be discussed twice.
they felt productive
they also delayed the one thing that actually mattered: decision ownership
this year made it obvious
leadership isn’t output
it’s choosing when there’s no clean answer and nowhere to hide
lighter armor
clearer calls
carrying less into next year
they felt productive
they also delayed the one thing that actually mattered: decision ownership
this year made it obvious
leadership isn’t output
it’s choosing when there’s no clean answer and nowhere to hide
lighter armor
clearer calls
carrying less into next year
most teams aren’t behind on strategy
they’re behind on choosing
meetings are full
calendars are packed
and somehow no one owns the call
what decision is your team circling
instead of naming an owner?
most teams aren’t behind on strategy
they’re behind on choosing
meetings are full
calendars are packed
and somehow no one owns the call
what decision is your team circling
instead of naming an owner?
it needs fewer maybes
every “i’ll keep it flexible”
quietly steals focus from something else
what are you willing to make non-negotiable this year
knowing it shuts other doors?
it needs fewer maybes
every “i’ll keep it flexible”
quietly steals focus from something else
what are you willing to make non-negotiable this year
knowing it shuts other doors?
i’m more interested in the decisions that never got made
the ones you kept “open”
not because you needed more data
but because choosing would have consequences
what decision followed you into december
because you never closed it?
i’m more interested in the decisions that never got made
the ones you kept “open”
not because you needed more data
but because choosing would have consequences
what decision followed you into december
because you never closed it?
until you notice how safe it is
• no exposure
• no commitment
• no one to disappoint
at some point
flexibility turns into shelter
where are you still calling it optional
to avoid owning the call?
until you notice how safe it is
• no exposure
• no commitment
• no one to disappoint
at some point
flexibility turns into shelter
where are you still calling it optional
to avoid owning the call?
they lack a decision owner
when accountability is missing
frameworks multiply
matrices don’t create clarity
they absorb fear
if a decision needs 12 cells to justify it
no one wants to own the outcome
they lack a decision owner
when accountability is missing
frameworks multiply
matrices don’t create clarity
they absorb fear
if a decision needs 12 cells to justify it
no one wants to own the outcome
conversations go well
good rapport
smart mojo
and then nothing
starting to think the issue isn't selling
its that no one owned the decision
conversations go well
good rapport
smart mojo
and then nothing
starting to think the issue isn't selling
its that no one owned the decision
they fail because no one wants to make the next decision
planning feels safe
deciding creates exposure
until someone owns the call
progress is optional
they fail because no one wants to make the next decision
planning feels safe
deciding creates exposure
until someone owns the call
progress is optional
did a norwegian 4x4 yesterday
brutal
not 90%
today was an easy recovery run
still hard
same pace!
fatigue hides as effort
recovery is the constraint
where are you mistaking push for progress?
did a norwegian 4x4 yesterday
brutal
not 90%
today was an easy recovery run
still hard
same pace!
fatigue hides as effort
recovery is the constraint
where are you mistaking push for progress?
operators don’t
they shift gears
the holidays don’t pause bottlenecks
they just make them quieter
when the calendar empties
the real work shows up:
what you’ve been avoiding
christmas eve is perfect for 1 thing
choosing what you refuse to carry into january
operators don’t
they shift gears
the holidays don’t pause bottlenecks
they just make them quieter
when the calendar empties
the real work shows up:
what you’ve been avoiding
christmas eve is perfect for 1 thing
choosing what you refuse to carry into january
and realized most of it wasn’t work
just other people’s priorities
started “Deep Work” this week
and the contrast is brutal
half of what fills your day
never moves your goals forward
the real discipline isn’t focus
it’s refusing the drift
and realized most of it wasn’t work
just other people’s priorities
started “Deep Work” this week
and the contrast is brutal
half of what fills your day
never moves your goals forward
the real discipline isn’t focus
it’s refusing the drift
keep dithering and you burn runway without advancing revenue
the bottleneck isn’t your roadmap
it’s your refusal to choose one buyer
pick the buyer who already replies
ship the one outcome they’ll pay for
keep dithering and you burn runway without advancing revenue
the bottleneck isn’t your roadmap
it’s your refusal to choose one buyer
pick the buyer who already replies
ship the one outcome they’ll pay for
if you’re still thinking about the problem
it’s because you didn’t finish the decision
most weeks don’t end in exhaustion
they end in avoidance
the question isn’t what you’ll work on monday
it’s what you should have faced on thursday
sit with that
then log off
if you’re still thinking about the problem
it’s because you didn’t finish the decision
most weeks don’t end in exhaustion
they end in avoidance
the question isn’t what you’ll work on monday
it’s what you should have faced on thursday
sit with that
then log off
the hard part was seeing how much of my life i’d been sprinting past
forced stillness tells the truth
clarity follows whether you want it or not
the hard part was seeing how much of my life i’d been sprinting past
forced stillness tells the truth
clarity follows whether you want it or not
it strips out everything that doesn’t move you forward.
when the noise fell away, 3 things stayed true:
• revenue
• pipeline
• delivery
that’s the whole engine.
GTR isn’t a framework.
it’s what remains when life deletes everything else.
it strips out everything that doesn’t move you forward.
when the noise fell away, 3 things stayed true:
• revenue
• pipeline
• delivery
that’s the whole engine.
GTR isn’t a framework.
it’s what remains when life deletes everything else.
momentum returns the second you stop dodging the hard thing.
most “GTM work” is just highly organized procrastination.
GTR cuts all that out.
if it doesn’t move money or create signal,
it’s noise.
clean the sequence.
do the uncomfortable step first.
watch the fog lift.
momentum returns the second you stop dodging the hard thing.
most “GTM work” is just highly organized procrastination.
GTR cuts all that out.
if it doesn’t move money or create signal,
it’s noise.
clean the sequence.
do the uncomfortable step first.
watch the fog lift.
this week i’m learning what rebuilding actually looks like.
appreciate every message, call, and small check-in.
the support landed deeper than you know.
this week i’m learning what rebuilding actually looks like.
appreciate every message, call, and small check-in.
the support landed deeper than you know.
the quiet kind
caught myself praying for a hail mary
then doing the harder thing
asking a few people i trust to smile on me
turns out vulnerability isn’t weakness
it’s how momentum restarts
be honest
who are you hoping notices before you actually ask for help
the quiet kind
caught myself praying for a hail mary
then doing the harder thing
asking a few people i trust to smile on me
turns out vulnerability isn’t weakness
it’s how momentum restarts
be honest
who are you hoping notices before you actually ask for help
i don’t think in launches
i think in gtr
go-to-revenue means one thing
a direct line to cash
everything else is noise
if it doesn’t create revenue now, it waits
if it needs hype before cash, it’s wrong
most teams overbuild
i underbuild until money shows up
i don’t think in launches
i think in gtr
go-to-revenue means one thing
a direct line to cash
everything else is noise
if it doesn’t create revenue now, it waits
if it needs hype before cash, it’s wrong
most teams overbuild
i underbuild until money shows up
earn it.
small reps.
ugly ships.
quick feedback.
repeat until the bottleneck moves.
earn it.
small reps.
ugly ships.
quick feedback.
repeat until the bottleneck moves.
direction beats momentum every time.
direction beats momentum every time.