Kit Yates
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kityates.bsky.social
Kit Yates
@kityates.bsky.social
Author.

Prof of Math Bio and Public Engagement.

Member of Independent Sage since October 2020.

@Kit_Yates_Maths on twitter

Books -

Math(s) of Life and Death
How to Expect the Unexpected

Get them here: https://tinyurl.com/37rx2yuv

He/Him
You can find a longer version of this thread in my latest substack article:
open.substack.com/pu...
10/10
February 10, 2026 at 8:02 AM
I also explored other counterintuitive probability puzzles—like the Birthday problem and Monty Hall—with Alex & Emily.
Hear the episode: www.bbc.co.uk/sounds...
Or pick up How to Expect the Unexpected: uk.bookshop.org/list...
9/10
CrowdScience - Do multiple choice questions make us biased? - BBC Sounds
CrowdScience listener Griffith asks why a multiple choice quiz answer is rarely ‘a’.
www.bbc.co.uk
February 10, 2026 at 8:02 AM
And even in public toilets—middle cubicles can be up to 50% more likely to be chosen than outer ones: doi.org/10.1111/j.14...

Was middle bias affecting the producers’ choices? Hard to say—but it's one of many ways randomness surprises us.
8/10
Choices from Identical Options - Nicholas Christenfeld, 1995
Many of the decisions that people must make involve selections from arrays of identical options The six studies presented explored people's preferences in two contexts choosing one item from rows o...
doi.org
February 10, 2026 at 8:02 AM
Similarly, educational psychologists find that students who don’t know the answer tend to pick the middle options:
doi.org/10.1111/j.17...

The same happens in Battleship, on shelves, dropdown menus:
doi.org/10.1177/1745...
7/10
February 10, 2026 at 8:02 AM
One key bias is middle bias - favouring central options and avoiding extremes.
Behavioural scientists have shown that adding an 'ultra‑premium' option to an initial offering of 'premium' and 'basic' makes the premium option (now middle) more popular
doi.org/10.1086/208899
6/10
February 10, 2026 at 8:01 AM
We’re bad at spotting randomness, but also bad at being random. Ideally answers A/B/C should be chosen with equal probability.
Any systematic bias lets sharp listeners like Griffith pick up patterns and beat the 1/3 odds.
5/10
February 10, 2026 at 8:01 AM
While I can’t speak for the producers (they explain their reasoning on the programme), it seemed to me the issue was our species’ difficulty with randomness.
A major theme of my second book How to Expect the Unexpected:
uk.bookshop.org/p/bo...
4/10
How to Expect the Unexpected: The Science of Making Smart Predictions
The Science of Making Smart Predictions
uk.bookshop.org
February 10, 2026 at 8:01 AM
They wanted to answer a question from Griffith in Ghana about Unexpected Elements (www.bbc.co.uk/progra...).
He’d noticed the quiz answers were often B or C, but rarely A—and wanted to know why.
3/10
BBC World Service - Unexpected Elements
The news you know, the science you don't
www.bbc.co.uk
February 10, 2026 at 8:01 AM
A couple of weeks ago I had the BBC Crowd Science team over - producer Emily Knight & presenter Alex Lethbridge - to talk about probability in all its surprising forms.
We ended up diving deep into patterns, biases, and randomness itself.
Listen here: www.bbc.co.uk/sounds...
2/10
CrowdScience - Do multiple choice questions make us biased? - BBC Sounds
CrowdScience listener Griffith asks why a multiple choice quiz answer is rarely ‘a’.
www.bbc.co.uk
February 10, 2026 at 8:01 AM
Cool. I hope you enjoyed it. I went last night and had a great time.
February 5, 2026 at 2:00 PM
Thanks Laura.
February 5, 2026 at 1:56 PM
Spot on.
February 5, 2026 at 1:55 PM
Yep, good work.
February 5, 2026 at 1:55 PM