Kerry
@kmore.bsky.social
I built something small this week.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
November 17, 2025 at 2:07 PM
I built something small this week.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
A personal tool that reads my meeting transcripts and gives me feedback.
How clearly I communicate.
What people respond to.
Where trust grows.
Where it drops.
What lands.
What gets ignored.
It took about a day and a half to build.
We’ve been playing with our new AISEO tool, and something interesting is happening.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
June 11, 2025 at 5:31 PM
We’ve been playing with our new AISEO tool, and something interesting is happening.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
The copy it generates?
Kinda sounds like me.
Not word-for-word, but the tone’s familiar. That mix of certainty and a raised eyebrow. A little bold. A little too direct.
Most offers don’t fail because they’re bad.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
June 2, 2025 at 6:01 PM
Most offers don’t fail because they’re bad.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
They fail because they’re blurry.
Too broad. Too vague. Too eager to say yes to everyone.
When I’m coaching a client who’s stuck in the fog, I bring them back to one thing:
Focus.
Narrow the audience.
The best marketers I know?
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
June 2, 2025 at 3:03 PM
The best marketers I know?
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
They’re not chasing trends.
They’re not glued to dashboards, tweaking one ad at a time.
They’re systems thinkers.
They zoom out.
See the whole machine.
Understand how awareness becomes interest—then trust—then action.
Everyone says AI will make marketing easier.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
May 30, 2025 at 1:49 PM
Everyone says AI will make marketing easier.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
It won’t.
It’ll make it 10x harder.
Because now everyone can launch a “pretty good” campaign in seconds.
Content, copy, funnels—auto-generated and half-decent.
Which means the bar just got raised.
Talked to a founder last week.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
May 29, 2025 at 5:58 PM
Talked to a founder last week.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
Smart. Scrappy. Drowning in half-written posts.
Said, “I know content matters. I just can’t keep up.”
Here’s the thing:
Everyone’s creating content.
Almost no one’s building leverage.
They chase virality.
The smart ones build systems.
User attention is the new oil.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
May 26, 2025 at 6:02 PM
User attention is the new oil.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
And right now?
Your product is leaking it.
Every scroll, every skip, every "I'll come back later"—that’s value, vanishing.
You can have the smartest idea in the room—and still lose.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.
May 24, 2025 at 3:59 PM
You can have the smartest idea in the room—and still lose.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.
Not because it’s wrong.
Not because the timing’s off.
Not because the market didn’t want it.
But because nobody could feel it.
And if they can’t feel it, they won’t follow it.
Most UX is built for clarity.
But clarity isn’t how we actually operate.
Clear buttons.
Clear flows.
Clear inputs.
But life?
Not so clear.
But clarity isn’t how we actually operate.
Clear buttons.
Clear flows.
Clear inputs.
But life?
Not so clear.
May 23, 2025 at 5:04 PM
Most UX is built for clarity.
But clarity isn’t how we actually operate.
Clear buttons.
Clear flows.
Clear inputs.
But life?
Not so clear.
But clarity isn’t how we actually operate.
Clear buttons.
Clear flows.
Clear inputs.
But life?
Not so clear.
The more I test this, the more it holds up: Content isn’t just attention. With the right AI support, it becomes a product ecosystem.
Here’s the flywheel I keep coming back to:
Here’s the flywheel I keep coming back to:
May 22, 2025 at 7:04 PM
The more I test this, the more it holds up: Content isn’t just attention. With the right AI support, it becomes a product ecosystem.
Here’s the flywheel I keep coming back to:
Here’s the flywheel I keep coming back to:
I’ve spent hours trying to learn from experts before.
Watching, pausing, taking notes, hoping something sticks.
But this week, I found a way to get what I need faster.
Clearer.
And way more useful.
Watching, pausing, taking notes, hoping something sticks.
But this week, I found a way to get what I need faster.
Clearer.
And way more useful.
May 22, 2025 at 4:00 PM
I’ve spent hours trying to learn from experts before.
Watching, pausing, taking notes, hoping something sticks.
But this week, I found a way to get what I need faster.
Clearer.
And way more useful.
Watching, pausing, taking notes, hoping something sticks.
But this week, I found a way to get what I need faster.
Clearer.
And way more useful.
Story Stacking: The Quiet Architecture of Content That Sells
Selling isn’t about shouting.
It’s about building belief—one layer at a time.
The highest-converting content usually follows the same hidden structure:
A story. A shift. A solution.
Selling isn’t about shouting.
It’s about building belief—one layer at a time.
The highest-converting content usually follows the same hidden structure:
A story. A shift. A solution.
May 20, 2025 at 3:11 PM
Story Stacking: The Quiet Architecture of Content That Sells
Selling isn’t about shouting.
It’s about building belief—one layer at a time.
The highest-converting content usually follows the same hidden structure:
A story. A shift. A solution.
Selling isn’t about shouting.
It’s about building belief—one layer at a time.
The highest-converting content usually follows the same hidden structure:
A story. A shift. A solution.
If you’ve used AI lately, you’ve felt it.
That little hit of progress when ChatGPT gives you a cleaner draft, a tighter paragraph, a task off your plate.
It feels like leverage.
Feels like you're working smarter.
But for most people, it stops there.
That little hit of progress when ChatGPT gives you a cleaner draft, a tighter paragraph, a task off your plate.
It feels like leverage.
Feels like you're working smarter.
But for most people, it stops there.
May 17, 2025 at 3:34 PM
If you’ve used AI lately, you’ve felt it.
That little hit of progress when ChatGPT gives you a cleaner draft, a tighter paragraph, a task off your plate.
It feels like leverage.
Feels like you're working smarter.
But for most people, it stops there.
That little hit of progress when ChatGPT gives you a cleaner draft, a tighter paragraph, a task off your plate.
It feels like leverage.
Feels like you're working smarter.
But for most people, it stops there.
Most startups fail because they never find product-market fit.
But there’s a step before that almost no one talks about—
and it’s killing more ideas than bad code, weak teams, or lack of funding.
Speed-message fit.
But there’s a step before that almost no one talks about—
and it’s killing more ideas than bad code, weak teams, or lack of funding.
Speed-message fit.
May 16, 2025 at 4:15 PM
Most startups fail because they never find product-market fit.
But there’s a step before that almost no one talks about—
and it’s killing more ideas than bad code, weak teams, or lack of funding.
Speed-message fit.
But there’s a step before that almost no one talks about—
and it’s killing more ideas than bad code, weak teams, or lack of funding.
Speed-message fit.
Somehow, “building a brand” turned into this big, complicated thing.
All these rules.
All this pressure to make it polished, strategic, optimized.
But the part that actually matters is much simpler:
Consistency + Point of View.
Say what you think.
All these rules.
All this pressure to make it polished, strategic, optimized.
But the part that actually matters is much simpler:
Consistency + Point of View.
Say what you think.
May 13, 2025 at 5:58 PM
Somehow, “building a brand” turned into this big, complicated thing.
All these rules.
All this pressure to make it polished, strategic, optimized.
But the part that actually matters is much simpler:
Consistency + Point of View.
Say what you think.
All these rules.
All this pressure to make it polished, strategic, optimized.
But the part that actually matters is much simpler:
Consistency + Point of View.
Say what you think.
Prompt-to-Pitch Isn’t Magic. But This Is a Damn Good Starting Point.
Text:
Most people open ChatGPT and say:
“Write me a pitch for my product.”
And then wonder why the result feels flat.
Text:
Most people open ChatGPT and say:
“Write me a pitch for my product.”
And then wonder why the result feels flat.
May 13, 2025 at 2:03 PM
Prompt-to-Pitch Isn’t Magic. But This Is a Damn Good Starting Point.
Text:
Most people open ChatGPT and say:
“Write me a pitch for my product.”
And then wonder why the result feels flat.
Text:
Most people open ChatGPT and say:
“Write me a pitch for my product.”
And then wonder why the result feels flat.
If you're bringing anything to market, run this first.
You don’t need fancier copy.
You need a clearer offer.
You don’t need fancier copy.
You need a clearer offer.
May 12, 2025 at 5:00 PM
If you're bringing anything to market, run this first.
You don’t need fancier copy.
You need a clearer offer.
You don’t need fancier copy.
You need a clearer offer.
My No-Fluff Workflow: AI + Time-Blocks = Done
(aka: how I actually get things done)
Time-blocking changed everything for me.
But not in the “color-coded Google Calendar influencer” way.
In the get more of the right stuff done, without burning out way.
(aka: how I actually get things done)
Time-blocking changed everything for me.
But not in the “color-coded Google Calendar influencer” way.
In the get more of the right stuff done, without burning out way.
May 12, 2025 at 2:00 PM
My No-Fluff Workflow: AI + Time-Blocks = Done
(aka: how I actually get things done)
Time-blocking changed everything for me.
But not in the “color-coded Google Calendar influencer” way.
In the get more of the right stuff done, without burning out way.
(aka: how I actually get things done)
Time-blocking changed everything for me.
But not in the “color-coded Google Calendar influencer” way.
In the get more of the right stuff done, without burning out way.
“AI can’t replace what I do.”
That’s true.
But good enough might.
Usually from talented, experienced people.
Writers. Strategists. Marketers.
People I like.
People I respect.
And technically—they’re not wrong.
AI can’t do what they do.
Not at that level.
Not with that nuance.
That’s true.
But good enough might.
Usually from talented, experienced people.
Writers. Strategists. Marketers.
People I like.
People I respect.
And technically—they’re not wrong.
AI can’t do what they do.
Not at that level.
Not with that nuance.
May 12, 2025 at 1:43 PM
“AI can’t replace what I do.”
That’s true.
But good enough might.
Usually from talented, experienced people.
Writers. Strategists. Marketers.
People I like.
People I respect.
And technically—they’re not wrong.
AI can’t do what they do.
Not at that level.
Not with that nuance.
That’s true.
But good enough might.
Usually from talented, experienced people.
Writers. Strategists. Marketers.
People I like.
People I respect.
And technically—they’re not wrong.
AI can’t do what they do.
Not at that level.
Not with that nuance.
Everyone wants a growth hack.
No one wants a loop.
Why? Because hacks are sexy.
They feel smart. Fast. Disruptive.
“Look what we did with one line of code and a cold email.”
But hacks break.
Loops compound.
A hack is a spike.
A loop is a system.
No one wants a loop.
Why? Because hacks are sexy.
They feel smart. Fast. Disruptive.
“Look what we did with one line of code and a cold email.”
But hacks break.
Loops compound.
A hack is a spike.
A loop is a system.
May 11, 2025 at 11:01 PM
Everyone wants a growth hack.
No one wants a loop.
Why? Because hacks are sexy.
They feel smart. Fast. Disruptive.
“Look what we did with one line of code and a cold email.”
But hacks break.
Loops compound.
A hack is a spike.
A loop is a system.
No one wants a loop.
Why? Because hacks are sexy.
They feel smart. Fast. Disruptive.
“Look what we did with one line of code and a cold email.”
But hacks break.
Loops compound.
A hack is a spike.
A loop is a system.
AI Agents Are About to Break the Web (In a Good Way)
The browser changed everything.
It turned the internet into something we could see, click, and explore.
It gave us a window into a brand new world.
And for 30 years, we’ve lived inside that window.
The browser changed everything.
It turned the internet into something we could see, click, and explore.
It gave us a window into a brand new world.
And for 30 years, we’ve lived inside that window.
May 10, 2025 at 4:01 PM
AI Agents Are About to Break the Web (In a Good Way)
The browser changed everything.
It turned the internet into something we could see, click, and explore.
It gave us a window into a brand new world.
And for 30 years, we’ve lived inside that window.
The browser changed everything.
It turned the internet into something we could see, click, and explore.
It gave us a window into a brand new world.
And for 30 years, we’ve lived inside that window.
Every day:
Think of something smart.
Make it look effortless.
Do it again tomorrow.
Think of something smart.
Make it look effortless.
Do it again tomorrow.
May 9, 2025 at 9:35 PM
Every day:
Think of something smart.
Make it look effortless.
Do it again tomorrow.
Think of something smart.
Make it look effortless.
Do it again tomorrow.
Most people suck at selling—not because they’re bad at it, but because they’re thinking about it all wrong.
They try to persuade. To pitch. To chase.
But the best sellers? They reframe the game entirely.
They try to persuade. To pitch. To chase.
But the best sellers? They reframe the game entirely.
May 7, 2025 at 2:27 PM
Most people suck at selling—not because they’re bad at it, but because they’re thinking about it all wrong.
They try to persuade. To pitch. To chase.
But the best sellers? They reframe the game entirely.
They try to persuade. To pitch. To chase.
But the best sellers? They reframe the game entirely.
Most of my best ideas don’t happen at work.
They show up in the quiet.
A walk.
A shower.
That groggy stretch before the day begins—when nothing urgent has landed yet.
And I’ve learned not to rush those moments.
They show up in the quiet.
A walk.
A shower.
That groggy stretch before the day begins—when nothing urgent has landed yet.
And I’ve learned not to rush those moments.
May 6, 2025 at 9:58 PM
Most of my best ideas don’t happen at work.
They show up in the quiet.
A walk.
A shower.
That groggy stretch before the day begins—when nothing urgent has landed yet.
And I’ve learned not to rush those moments.
They show up in the quiet.
A walk.
A shower.
That groggy stretch before the day begins—when nothing urgent has landed yet.
And I’ve learned not to rush those moments.
The last few years of my business have been good.
Solid clients.
Steady work.
Clean systems.
But I realized something I didn’t expect:
I’d stopped learning.
Solid clients.
Steady work.
Clean systems.
But I realized something I didn’t expect:
I’d stopped learning.
May 6, 2025 at 6:03 PM
The last few years of my business have been good.
Solid clients.
Steady work.
Clean systems.
But I realized something I didn’t expect:
I’d stopped learning.
Solid clients.
Steady work.
Clean systems.
But I realized something I didn’t expect:
I’d stopped learning.