Kyle Racki
@kyleracki.bsky.social
CEO @ Proposify. Talking about entrepreneurship, SaaS, marketing and sales. Guitar player @ Club Sunday
A lot of people think marketing is:
* SEO
* Social media
* Digital ads
* Email
* Events
...When in reality, marketing is making sure that the right people know who you are and like you.
Sometimes, and often it is, just ONE channel that yields 90% of the results.
* SEO
* Social media
* Digital ads
* Events
...When in reality, marketing is making sure that the right people know who you are and like you.
Sometimes, and often it is, just ONE channel that yields 90% of the results.
February 18, 2025 at 7:45 PM
A lot of people think marketing is:
* SEO
* Social media
* Digital ads
* Email
* Events
...When in reality, marketing is making sure that the right people know who you are and like you.
Sometimes, and often it is, just ONE channel that yields 90% of the results.
* SEO
* Social media
* Digital ads
* Events
...When in reality, marketing is making sure that the right people know who you are and like you.
Sometimes, and often it is, just ONE channel that yields 90% of the results.
When you’re new to being a business owner, your employees bring you problems to solve.
As you get a little better at leadership, you give your employees problems to solve, and the time/space/focus to solve them.
As you get a little better at leadership, you give your employees problems to solve, and the time/space/focus to solve them.
February 14, 2025 at 4:58 PM
When you’re new to being a business owner, your employees bring you problems to solve.
As you get a little better at leadership, you give your employees problems to solve, and the time/space/focus to solve them.
As you get a little better at leadership, you give your employees problems to solve, and the time/space/focus to solve them.
Success can make you lazy.
Every win is just a moment, a chapter.
The game never ends.
Every win is just a moment, a chapter.
The game never ends.
February 12, 2025 at 11:43 AM
Success can make you lazy.
Every win is just a moment, a chapter.
The game never ends.
Every win is just a moment, a chapter.
The game never ends.
Branding is your external reputation.
Culture is your internal reputation.
Culture is your internal reputation.
February 5, 2025 at 11:54 PM
Branding is your external reputation.
Culture is your internal reputation.
Culture is your internal reputation.
“B2B software is dead! SEO is dead! AI is killing everything! No one is buying anything that isn’t AI!”
Sales and marketing folks in media and tech live in a bubble.
AI is a revolution - BUT many across SMB and enterprise are still in the digital adoption era.
Sales and marketing folks in media and tech live in a bubble.
AI is a revolution - BUT many across SMB and enterprise are still in the digital adoption era.
January 27, 2025 at 4:52 PM
“B2B software is dead! SEO is dead! AI is killing everything! No one is buying anything that isn’t AI!”
Sales and marketing folks in media and tech live in a bubble.
AI is a revolution - BUT many across SMB and enterprise are still in the digital adoption era.
Sales and marketing folks in media and tech live in a bubble.
AI is a revolution - BUT many across SMB and enterprise are still in the digital adoption era.
One thing I’ve gotten better at in the last year is maniacally focusing on my #1 company problem and ignoring almost everything else.
January 21, 2025 at 5:10 PM
One thing I’ve gotten better at in the last year is maniacally focusing on my #1 company problem and ignoring almost everything else.
Hundreds of Beavers is my favourite film of 2024. A black and white silent film made for $150k is better than any Hollywood comedy I’ve seen in years. I watched it 3x in the last week showing to various people.
January 19, 2025 at 10:06 PM
Hundreds of Beavers is my favourite film of 2024. A black and white silent film made for $150k is better than any Hollywood comedy I’ve seen in years. I watched it 3x in the last week showing to various people.
Bill Gates has 36M followers because he built a successful business, not the other way around.
Some win because a big following gives you massive distribution.
But for a lot of us it doesn't matter.
We can still win the game - what we define to be our game - without being an "influencer".
Some win because a big following gives you massive distribution.
But for a lot of us it doesn't matter.
We can still win the game - what we define to be our game - without being an "influencer".
December 10, 2024 at 12:09 PM
Bill Gates has 36M followers because he built a successful business, not the other way around.
Some win because a big following gives you massive distribution.
But for a lot of us it doesn't matter.
We can still win the game - what we define to be our game - without being an "influencer".
Some win because a big following gives you massive distribution.
But for a lot of us it doesn't matter.
We can still win the game - what we define to be our game - without being an "influencer".
As a leader, the art is in knowing which tasks to let go and which things to stubbornly clutch onto.
#entrepreneurship
#entrepreneurship
November 27, 2024 at 5:14 PM
As a leader, the art is in knowing which tasks to let go and which things to stubbornly clutch onto.
#entrepreneurship
#entrepreneurship
Hello Bluesky! Getting started on here and hoping to make up for not building a Twitter following when it was at this stage.
November 22, 2024 at 2:38 PM
Hello Bluesky! Getting started on here and hoping to make up for not building a Twitter following when it was at this stage.