Handling the Unexpected: JR shared that nothing went as planned—especially the build-out! What’s the biggest challenge or unexpected problem you’ve faced since buying or running your laundromat, and how did you handle it?
"There is nothing easy, and you need to expect things to go wrong. And…one thing that you did, and this is what we do as entrepreneurs, right. Is we bet on ourselves to be able to solve problems. And to be able to get the right people around us to help us solve the problem." – Jordan Berry
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Branding Decisions: “Laundry and Lattes” is a simple, strong brand that made PR and media attention easier. How did you come up with your business name and brand identity? Do you think a strong brand helped your growth?
Learning from Others: JR credits connecting with other owners and attending industry events for helping him land his deal. How has networking within the laundromat community helped your business? Any recommendations for newcomers?
Community Connection: Creating a space that’s welcoming and community-focused was a huge driver for JR. What are some unique ways you’ve engaged your local community through your laundromat?
People who are actually making a difference and building good businesses in this industry is this second set of eyes where you can say, man this experience could be so much better. And that's a huge opportunity for me. Not just to do something good in the community. But, also to make money doing it.
Modernizing Old-School Laundromats: JR doubled his self-serve business in three months by switching from coins to card systems and modernizing the space. Have you upgraded your payment systems? What challenges or wins did you experience?
"I love coffee... why not mixing both things, you know, something that I really like coffee with something where I see an opportunity for growth." – Roch Dumas
Market Research: Jean visited 50-100 laundromats in one month before buying! How much research did you do (or would you do) before buying your first laundromat? What surprised you most in your “tour”?
"If you can turn these places in something great, not only you can make money, but also truly, you know, help the entire community to have a good time." – Roch Dumas
Coffee + Laundry = Success? JR’s unique laundromat/coffee shop combo is getting a lot of attention. Would you add a café or another business to your laundromat? Why or why not?
Vision to Reality: JR talked a lot about transforming his vision for “Laundry and Lattes” into a thriving business. What’s a vision you have for your laundromat (or business), and what’s holding you back from taking the leap?
"What if you build a place that is actually something great, where actually people can enjoy that time doing laundry, bring a little bit of technology. So I quickly saw the opportunity to make a difference." – Roch Dumas
10/ Hard truths: ❌ “Passive income, easy business” is a MYTH. Roch tackled messy buildouts, inspectors, old-school sellers, learning curves. He made his own luck—by HUSTLING for the right deal, investing in brand, and delivering an experience.
9/ What made this work? —Saw opportunity where others saw grime —Crafted a unique, ultra-clear brand (Laundry & Lattes, duh! No confusion) —Built community: “Get involved, meet people, learn from owners”—he can’t stress this enough
8/ Here’s the kicker… Within 3 months, after switching to laundry cards & modernizing: ✅ He DOUBLED his self-service revenue (!!) ✅ Drop-off, pickup & delivery AND dry-cleaning are booming ✅ Locals & media LOVE it (NYT, FT, NBC, more)
7/ Deal closed, Roch went full throttle— 🎨 Hired an architect pal to design a stunning space 🧱 Renovated WHILE staying open (nightmare!, but worth it) ☕️ Added a “proper” coffee bar Result? An absolutely stand-out community spot.
6/ He bought a rundown laundromat two blocks from home—but it hit ALL his criteria. Pro tip: Proximity is nice, but don’t fall in love just because it’s close. Be strategic!
5/ Finding the right deal in NYC? BRUTAL. 🔎 He sent letters to owners (low response) 👋 Showed up in-person (old-school, but it worked) 🗺️ Chose neighborhood intentionally: not every area wants or can afford “laundry + lattes”!
4/ Coffee + Laundry? Genius. Roch loved coffee (considered opening a cafe), but saw laundromats as a platform to actually serve communities. Laundry & Lattes was born—brand, vision, and all.
