Marketing Canvas Method
@lbouty.bsky.social
marketingcanvas.net is a co-creation method to discover, assess and reinforce your marketing strategy which is at the intersection of the environment (where you will play), your goals (what you would like to achieve) and your actions (what you will do).
In today’s fast-evolving #business landscape, understanding where your #market stands and how your offerings align with #customer expectations is critical to success. Two powerful #tools to guide this understanding are the #Growth Curve and the #Experience Curve
laurentbouty.com/blog/growth-...
laurentbouty.com/blog/growth-...
Growth Curve Meets Experience Curve: A Strategic Guide for Market Positioning — Laurent Bouty
Learn how to combine the Growth Curve and Experience Curve to navigate market dynamics, align offerings, and craft strategies that resonate with customers. A must-read framework for business growth an...
laurentbouty.com
January 1, 2025 at 12:38 PM
In today’s fast-evolving #business landscape, understanding where your #market stands and how your offerings align with #customer expectations is critical to success. Two powerful #tools to guide this understanding are the #Growth Curve and the #Experience Curve
laurentbouty.com/blog/growth-...
laurentbouty.com/blog/growth-...
Aspirations in the Marketing Canvas help businesses uncover the deeper, often emotional and social goals that customers strive to fulfill through their product or service. Aspirations move beyond functional needs and …
#marketingcanvas #marketing #marketingstrategy #customer
#marketingcanvas #marketing #marketingstrategy #customer
Marketing Canvas: Aligning Aspirations with Business Strategy — Laurent Bouty
Explore the role of marketing aspirations in shaping your business strategy with the Marketing Canvas. Unlock your brand’s potential with clear vision and goals.
laurentbouty.com
December 7, 2024 at 10:13 PM
Aspirations in the Marketing Canvas help businesses uncover the deeper, often emotional and social goals that customers strive to fulfill through their product or service. Aspirations move beyond functional needs and …
#marketingcanvas #marketing #marketingstrategy #customer
#marketingcanvas #marketing #marketingstrategy #customer
"Job to be Done" (JTBD) is a pivotal concept in the Marketing Canvas, helping businesses to understand their customers' needs more precisely. The JTBD concept posits that customers buy products or services to fulfill a specific job or objective …
#marketingcanvas #marketing #marketingstrategy #jtbd
#marketingcanvas #marketing #marketingstrategy #jtbd
Mastering the 'Job to be Done' Concept in Marketing - A Comprehensive Guide — Laurent Bouty
Unlock success in marketing with a deeper understanding of the 'Job to be Done' concept. Explore its principles, application, evaluation, and a real-world Green Clean use case.
laurentbouty.com
November 29, 2024 at 6:25 PM
"Job to be Done" (JTBD) is a pivotal concept in the Marketing Canvas, helping businesses to understand their customers' needs more precisely. The JTBD concept posits that customers buy products or services to fulfill a specific job or objective …
#marketingcanvas #marketing #marketingstrategy #jtbd
#marketingcanvas #marketing #marketingstrategy #jtbd
The Pricing sub-dimension in the Marketing Canvas examines how your pricing strategy supports your value proposition, aligns with customer expectations, and reflects your brand positioning.
#marketing #pricing #marketingstrategy
#marketing #pricing #marketingstrategy
Mastering the PRICING Dimension in the Marketing Canvas: A Comprehensive Guide — Laurent Bouty
Discover how to effectively leverage the PRICING dimension in your Marketing Canvas strategy. This guide simplifies this complex topic, providing examples, tips, and a step-by-step approach to enhance...
laurentbouty.com
November 27, 2024 at 7:46 PM
The Pricing sub-dimension in the Marketing Canvas examines how your pricing strategy supports your value proposition, aligns with customer expectations, and reflects your brand positioning.
#marketing #pricing #marketingstrategy
#marketing #pricing #marketingstrategy